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{{Short description|American professional wrestling company}}
:''There was also a '''World Championship Wrestling''' circuit in [[Australia]] from [[1964]] to [[1978]]. This article is about the [[United States|U. S.]] promotion.''
{{about|the American professional wrestling promotion|other uses}}
{{redirect|WCW|WikiProject|Wikipedia:WikiProject Check Wikipedia|other uses|WCW (disambiguation)}}
{{Use American English|date=October 2023}}
{{Use mdy dates|date=May 2024}}
{{Infobox company
| name = World Championship Wrestling, Inc.
| logo = [[File:Wcw logo.svg|250px|class=skin-invert]]
| logo_caption = Logo used between 1988 and 1999
| trade_name = World Championship Wrestling
| former_name = {{plainlist|
*Universal Wrestling Corporation (1988, 2001–2017)
*World Championship Wrestling, Inc. (1988–2001)}}
| type = [[Privately held|Private]]
| fate = Shut down and renamed by [[WarnerMedia|AOL Time Warner]], later merged with [[Turner Broadcasting System]]; select assets purchased by the [[WWE|WWF]]
| founder = [[Ted Turner]]
| area_served = Worldwide
| industry = [[Professional wrestling]]
| products = [[Broadcast programming|Television programming]]<br>Internet programming<br>[[Merchandising|Merchandise]]
| revenue = ~$500 million (1999)<ref>[https://www.bizjournals.com/atlanta/stories/1999/06/28/focus7.html Atlanta Business Journal] June 28, 1999 {{Webarchive|url=https://web.archive.org/web/20210529023138/https://www.bizjournals.com/atlanta/stories/1999/06/28/focus7.html |date=May 29, 2021 }}</ref>
| operating_income =
| net_income =
| num_employees = c. 150 (March 1998)<ref>{{cite episode |title=Eric Bischoff |series=[[Off the Record with Michael Landsberg]] |network=[[The Sports Network|TSN]] |date=March 18, 1998 |quote=Monday night is that one time during the week when I can forget that I'm the president of WCW, that I've got 150 employees to worry about.}}</ref>
| parent = {{plainlist|
*[[Turner Broadcasting System]]<br />(1988–1996)
*[[WarnerMedia|Time Warner]]<br />(1996–2001)
*Time Warner<br />(2001–2017, as ''Universal Wrestling Corporation'')
*[[WWE]]<br />(2001–present, as ''WCW, Inc.'')}}
| foundation = {{Start date and age|1988|10|11}}<ref>{{cite web |url=http://www.georgiacompanieslist.com/universal-wrestling-corporation-gcc1/ |title=Universal Wrestling Corporation |work=georgiacompanieslist.com|access-date=July 26, 2014|archive-date=September 24, 2017|archive-url=https://web.archive.org/web/20170924094606/http://www.georgiacompanieslist.com/universal-wrestling-corporation-gcc1/|url-status=dead}}</ref>
| defunct = {{plainlist|
*{{End date and age|2001|3|31}} (''de facto'')
*{{End date and age|2017|12|16}} (''de jure'')}}
| location = Williams Street<br />[[Atlanta]], [[Georgia (U.S. state)|Georgia]], U.S.
| predecessor = {{plainlist|
*[[Georgia Championship Wrestling]]
*[[Jim Crockett Promotions]]}}
|successor = [[WWE brand extension|WWE brands]]<br>{{plainlist|
*[[Raw (WWE brand)|Raw]]
*[[SmackDown (WWE brand)|SmackDown]]}}
| website = [https://web.archive.org/web/*/http://www.wcwwrestling.com/ WCW Wrestling (archived)]<br />[https://www.wwe.com/classics/wcw WCW on WWE.com]
}}
'''World Championship Wrestling''' ('''WCW''') was an American [[professional wrestling promotion]] founded by [[Ted Turner]] in 1988, after [[Turner Broadcasting System]], through a subsidiary named Universal Wrestling Corporation, purchased the assets of [[National Wrestling Alliance]] (NWA) [[List of National Wrestling Alliance territories|territory]] [[Jim Crockett Promotions]] (JCP) (which had aired its programming on [[TBS (American TV channel)|TBS]]).


For all of its existence, WCW was one of the two top professional wrestling promotions in the United States alongside the [[WWE|World Wrestling Federation]] (WWF, now WWE), at one point surpassing the latter in terms of popularity.<ref>{{cite book |quote=<nowiki>[Bischoff]</nowiki> constantly trumpeted to anybody who would listen that Hogan and the nWo were the sole reason why WCW had pulled ahead of WWF in the ratings war. He never stopped to think that another reason may have been the hard work of the leprosy-afflicted cruiserweights. |title=A Lion's Tale: Around the World in Spandex |url=https://archive.org/details/lionstalearoundt00jeri|url-access=registration |first1=Chris |last1=Jericho |first2=Peter Thomas |last2=Fornatale |publisher=Grand Central |isbn=978-0-446-40890-5 |year=2007}}</ref> After initial success through utilization of established wrestling stars of the 1980s, the company appointed [[Eric Bischoff]] to executive producer of television in 1993. Under Bischoff's leadership, the company enjoyed a period of mainstream success characterized by a shift to reality-based [[angle (professional wrestling)|storylines]], and notable hirings of former WWF talent.<ref>{{cite web |url=http://www.wwe.com/superstars/sting/ |title=Sting |publisher=[[WWE]] |work=[[WWE]].com |date=2014|access-date=July 24, 2017}}</ref> WCW also gained attention for developing a popular [[cruiserweight (professional wrestling)|cruiserweight]] division, which showcased an acrobatic, fast-paced, ''[[lucha libre]]''-inspired style of wrestling.<ref>{{cite book |quote=The cruiserweight division had become the most exciting aspect of WCW. |title=Billy Kidman |publisher=Infobase |isbn=978-1-4381-4646-1 |year=2013 |first=Jacqueline |last=Mudge}}</ref> In 1995, WCW debuted their live flagship television program ''[[WCW Monday Nitro|Monday Nitro]]'', and subsequently developed a [[Nielsen ratings|ratings]] competition against the flagship program of the WWF, ''[[WWE Raw|Monday Night Raw]]'', in a period now known as the [[Monday Night War]]. From 1996 to 1998, WCW surpassed their rival program in the ratings for 83 consecutive weeks.<ref>{{cite book |title=Yes!: My Improbable Journey to the Main Event of WrestleMania |first1=Daniel |last1=Bryan |page=70 |first2=Craig |last2=Tello |publisher=St. Martin's |isbn=978-1-4668-7662-0 |year=2015 |quote=WWE was looking to start a new cruiserweight division like the one that was popular in WCW.}}</ref>
[[Image:Wcwlogo.jpg|right|thumb|280px|WCW [[logo]] from 1999-2001.]]
'''World Championship Wrestling''' or '''WCW''', was a [[professional wrestling]] [[professional wrestling promotion|promotion]] that was based in [[Atlanta, Georgia|Atlanta]] and existed from [[1986]] to [[2001]]. It was owned by [[Jim Crockett, Jr.]], [[Ted Turner]], then [[AOL Time Warner]]. In [[March 2001]], its rights and assets were purchased by the [[World Wrestling Entertainment|World Wrestling Federation]], who continued to use the name as part of a [[angle (professional wrestling)|storyline]] until November, when the promotion officially ceased. WCW was also a former member of the [[National Wrestling Alliance]].


Beginning in 1999, WCW endured significant losses in ratings and revenue due to creative missteps and suffered from the fallout from the 2001 merger of [[AOL|America Online]] (AOL) and Turner Broadcasting parent [[WarnerMedia|Time Warner]] (later WarnerMedia, now known as [[Warner Bros. Discovery]] (WBD)). Soon thereafter, WCW was shut down, and the WWF purchased select WCW assets in 2001, including its video library, intellectual property (including the WCW name and championships), and some wrestler contracts.<ref name="Green">{{cite web |url=http://www.georgesouth.com/press/051214_YESweekly.htm |first=Jordan |last=Green |title=I was famous for getting beat up': The glorious and tragic story of Carolina wrasslin |publisher=YES! Weekly |date=December 14, 2005}}</ref><ref name=wcwsold>{{cite book |last1=Assael|author-link1=Shaun Assael |first1=Shaun |last2=Mooneyham |first2=Mike |title=Sex, Lies and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation |date=July 16, 2002 |publisher=Crown Publishers |isbn=0-609-60690-5 |page=[https://archive.org/details/sexliesheadlocks00shau/page/252 252]|url-access=registration |url=https://archive.org/details/sexliesheadlocks00shau/page/252}}</ref> The corporate subsidiary, which was retained to deal with legal obligations and reverted to the Universal Wrestling Corporation name, officially became defunct in 2017.
==In The Beginning : The NWA Years==
By [[1986]], [[Jim Crockett, Jr.]] controlled key portions of the [[National Wrestling Alliance|NWA]] (National Wrestling Alliance) under the name [[Jim Crockett Promotions]], including the traditional NWA territories in the Carolinas, [[Georgia (U.S. State)|Georgia]], and [[Saint Louis, Missouri|St. Louis]]. Crockett merged his various NWA territories into one group, and began promoting under the name "NWA World Championship Wrestling". A simmering feud between Crockett and [[Vince McMahon]]'s [[World Wrestling Entertainment|WWF]] sprang up, which saw, amongst other things, McMahon [[bully]] cable companies into taking WWF specials over NWA shows.


== History ==
In the same year, he also purchased [[Heart of America Sports Attractions Inc]], which owned the rights to promote wrestling shows through several central states ([[Kansas]], [[Missouri]], and [[Iowa]]). HASA was known to many fans as NWA Central States, and ran a TV show called "All Star Wrestling."
{{Main|History of World Championship Wrestling}}


=== 1982 to 1993: Origins, creation, and NWA membership ===
In [[1987]], Crockett's buying spree continued, with the purchase of [[Florida Championship Wrestling]], and the [[Universal Wrestling Federation]] (which covered [[Oklahoma]], [[Mississippi]], [[Arkansas]], [[Texas]] and [[Louisiana]])., which was not an NWA member. The Florida & UWF (and its wrestlers) were absorbed into Crockett's WCW.
"World Championship Wrestling" was a television show produced by [[Georgia Championship Wrestling]] (GCW) since 1982. [[Jim Barnett (wrestling)|Jim Barnett]] (who had briefly owned the [[World Championship Wrestling (Australia)|Australian promotion of that name]]) came to [[Atlanta]] in the 1970s during an internal struggle for control of GCW.<ref>{{cite web |url=http://www.tvparty.com/80swrestling/32ghost.html |title=1980's TV Wrestling / 1970's – 1980's Mid-Atlantic Wrestling |work=tvparty.com}}</ref> Barnett ultimately became majority owner of the promotion, and began using his previous promotion's name for GCW's [[WCW Saturday Night|weekly Saturday television program]] in 1982. Following the events that became known as [[Black Saturday (professional wrestling)|Black Saturday]], in which GCW and its television program briefly came under the ownership of the WWF, the promotion was eventually purchased by Charlotte, North Carolina–based [[Jim Crockett Promotions]] (JCP), the promoter of the Mid-Atlantic territory immediately north of Georgia.


Influential wrestling magazine ''[[Pro Wrestling Illustrated]]'' and its sister publications thereafter habitually referred to JCP as "World Championship Wrestling", "WCW" and most commonly "the World Championship area" and continued to do so until early 1988 when it began referring to the company solely as the NWA, reasoning that "it has become apparent that the NWA and the World Championship area are one and the same."<ref>Ratings Analysis, Pro Wrestling Illustrated May 1988</ref><ref>"NWA and WWF gain momentum – Is Wrestling Headed Towards A Two Party System?" Pro Wrestling Illustrated October 1987. Article contains copious examples of references to Jim Crockett Promotions as "World Championship Wrestling"/"WCW"/"the World Championship area".</ref>
Crockett had almost accomplished his goal of creating a national federation. Between his purchasing several NWA territories, [[World Class Championship Wrestling]] in Texas leaving the NWA in 1986 (and later merging with [[Jerry Lawler|Jerry Lawler's]] [[Championship Wrestling Alliance]] in [[Memphis, Tennessee|Memphis]] to create the [[United States Wrestling Association]]), the once highly viable Portland territory going backrupt, he was the NWA's last significant member. He was certainly the last member with any significant national television exposure. And most of the general public began believing that World Championship Wrestling was the NWA.


By late 1988, JCP was financially struggling after further territory acquisitions. [[Ted Turner]], the namesake principal owner of Turner Broadcasting System, formed a new subsidiary in October 1988 to acquire most of the assets of JCP. The acquisition was completed on November 2, 1988. While initially the subsidiary was incorporated as the "Universal Wrestling Corporation", following the purchase the decision was made to utilize the familiar "World Championship Wrestling" as the name for the promotion.<ref name="WWE.com's History of WCW page">{{cite web |url=https://www.wwe.com/classics/wcw/history-of-wcw |title=The History of WCW |last= |first= |date= |website=WWE.com |publisher=|access-date=October 20, 2023 |quote=}}</ref>
Note, however, that this belief was erroneous. World Championship Wrestling and the NWA were two separate entities, though (with Crockett as NWA President) both were controlled by him. By this point, the NWA was effectively an 'on paper' organization that was effectively funded by Crockett, and allowed Crockett to use the NWA brand-name.


In late Summer/early Autumn 1993, a behind-the-scenes dispute between WCW and the NWA Board of Directors over who had the right to authorize [[NWA World Heavyweight Championship]] title changes ultimately resulted in WCW formally withdrawing from the NWA and becoming a standalone wrestling promotion.<ref name="WWE.com's History of WCW page" /><ref>{{cite AV media |people=[[Eric Bischoff]] |date=December 9, 2021 |title=Eric Bischoff shoots on the drama between WCW and NWA in 1993 |trans-title= |type= |language= |url=https://www.youtube.com/watch?v=2R-91ZtlaNA&ab_channel=83Weeks |access-date=October 20, 2023 |archive-url=https://web.archive.org/web/20231022105136/https://www.youtube.com/watch?v=2R-91ZtlaNA |format= |time= |location= |publisher= |id= |isbn= |oclc= |quote=|archive-date=October 22, 2023 |url-status=dead}}</ref>
However, it takes a large amount of capital to take a wrestling federation on a national tour. After his acquisitions in recent years, capital was not something Crockett had a lot of. He was in a similar situation to that of the WWF in the early [[1980s]]; a large debt load, and the success or failure of a federation hinging on the success or failure of a couple of [[Pay Per View]]s. Crockett marketed [[StarrCade]] '87 as the NWA's answer to [[WrestleMania]], however neither it, nor [[Bunkhouse Stampede]], drew enough money to keep Crockett's promotion afloat.


=== 1993 to 1996: Eric Bischoff takes charge; launch of ''WCW Monday Nitro'' ===
On [[November 21]], [[1988]], Crockett's struggling firm was purchased outright by billionaire [[media proprietor|media mogul]] [[Ted Turner]], the [[Atlanta, Georgia|Atlanta]]-based owner of the [[cable television|cable TV]] [[television network|networks]] [[TBS (TV Network)|TBS]] and [[Turner Network Television|TNT]], among other interests. However, Crockett (without a promotion) would remain NWA President until [[1991]].
In February 1993 former commentator [[Eric Bischoff]] was appointed as Executive Producer of WCW,{{sfn|Bischoff|2006|p=83}}<ref>{{cite book |last=Foley |first=Mick |title=Have a Nice Day!: A Tale of Blood and Sweatsocks |date=October 16, 2000 |publisher=HarperCollins |isbn=0-00-710738-2 |page=317}}</ref> and by 1994 he had been promoted once again to Senior Vice President,{{sfn|Bischoff|2006|p=103}} a position which gave Bischoff both creative and financial control of WCW. At this point, the promotion was struggling financially{{NoteTag|In ''Controversy Creates Cash (2006)'', Bischoff claims that WCW lost approximately $10,000,000 in 1993{{sfn|Bischoff|2006|p=90}}}} and was widely perceived within the wrestling industry to be at a low ebb. To counter this, Bischoff felt that WCW was in need of radical reform; to this end, Bischoff sought to modernise WCW and move its image away from that of a Southern-based "[[rasslin]]" company. To achieve this, Bischoff increased WCW's production values, avoided unprofitable [[house shows]], increased the number of WCW [[pay-per-view]]s (PPVs, which were profitable), decreased the number of Southern accents on commentary, and began recruiting top stars away from the World Wrestling Federation (WWF).{{sfn|Bischoff|2006|p=91}} This led to marquee names such as [[Hulk Hogan]] and [[Randy Savage|"The Macho Man" Randy Savage]] joining WCW's ranks and helping to supplement its business.{{sfn|Bischoff|2006|p=124}}{{sfn|Bischoff|2006|p=142}}


In 1995, during a face-to-face meeting with Ted Turner, Bischoff was able to convince Turner that in order for WCW to become competitive with the WWF, WCW would require an equivalent to WWF's new flagship cable show ''[[WWF Raw]]'', which aired on the [[USA Network]].{{sfn|Bischoff|2006|p=151}} The meeting led to Turner greenlighting the creation of ''[[WCW Monday Nitro]]'', which would air on [[TNT (American TV network)|TNT]] on the same day and in the same time slot as ''Raw''.{{sfn|Bischoff|2006|p=151}} Nitro would debut on September 4, 1995, and directly lead into the [[Monday Night War]] era of professional wrestling, in which ''WCW Nitro'' and ''WWF Raw'' would fiercely compete to beat each other in the [[Nielson ratings]] each and every week. The struggle between the two promotions, each one attempting to produce the best television show possible each week, led to an explosion in the popularity of professional wrestling in the United States and in hindsight is widely considered a golden era.
Originally incorporated by TBS as the "Universal Wrestling Corporation", Turner promised the fans that WCW way would be that of the NWA, i.e. decent, athletic, wholesome pro wrestling action free of WWF-style posing, fireworks and mainstream-courting [[stunt|stunts]].


=== 1996 to 1998: WCW's exponential growth; ''Nitro'' defeats ''Raw'' for 83 weeks ===
[[1989]] proved to be a huge year for WCW, with [[Ric Flair]] on top for most of the year both as World Champion and also as head [[booker (professional wrestling)|booker]]/[[angle (professional wrestling)|storyline]] writer. Flair drafted in two genuine pro wrestling legends in [[Ricky Steamboat]] and [[Terry Funk]], and had consensus all-time great matches on PPV with both. Young, hot stars such as [[Sid Eudy|Sid Vicious]], [[Sting (wrestler)|Sting]], [[Scott Rechsteiner|Scott Steiner]], [[Road Warriors|The Road Warriors]], [[Brian Pillman]], [[Keiji Mutoh|The Great Muta]] and [[Lex Luger]] were given big 'angles' (stories/[[feud (professional wrestling)|feuds]]) and equally big championship opportunities. It seemed that WCW could more than get by on the quality of its actual wrestling alone, which was a department where everybody knew they had the edge over the garish and fun world of the WWF.
{{Main|Monday Night War|New World Order (professional wrestling)}}
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| caption2 = [[Kevin Nash]]
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| footer = The creation of the New World Order stable was a pivotal movement in WCW History and coincided with ''WCW Nitro'' overtaking ''WWF Raw'' in the Nielsen ratings
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| footer = As part of the tonal shifts that occurred in WCW under Eric Bischoff, performers such as [[Sting (wrestler)|Sting]] dramatically altered their personas
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''WCW Monday Nitro'' proved a success for the company, which was immediately able to create a television audience of an equivalent size to ''WWF Raw''. Between September 1995 and May 1996, ''Nitro'' and ''Raw'' regularly traded victories in the battle for the largest television audience. However, in June 1996, ''Nitro'' would begin a streak of 83 consecutive victories over ''Raw'', initially sparked by the start of the [[New World Order (professional wrestling)|New World Order]] (nWo) storyline.<ref name="ESPN nWo into WWE HoF" /><ref>{{cite news |last=Raimondi |first=Marc |date=March 14, 2022 |title=Wrestling legend, WWE Hall of Famer Scott Hall dies at 63 |url=https://www.espn.com/wwe/story/_/id/33505127/wrestling-legend-wwe-hall-famer-scott-hall-dies-63 |work=[[ESPN]] |location=|access-date=October 20, 2023 |quote=Bolstered by the buzz created by the nWo, WCW beat WWF in the head-to-head cable television ratings for 83 weeks straight, something that would have been unheard of just a year earlier.}}</ref> The start of the nWo [[Glossary of professional wrestling terms#A|angle]] saw former WWF talent [[Scott Hall]] and [[Kevin Nash]] unexpectedly leave the WWF to come to ''Monday Nitro'' on consecutive episodes, and each time insinuate that they were there on behalf of the WWF to fight a proxy war.<ref name="WWE.com's History of WCW page" /><ref name="ESPN nWo into WWE HoF">{{cite news |url=https://www.espn.com/wwe/story/_/id/28256144/wwe-honor-nwo-hall-fame-induction |title=WWE to honor nWo with Hall of Fame induction |last=Raimondi |first=Marc |date=December 9, 2019 |work=[[ESPN]] |access-date=October 20, 2023 |quote=}}</ref> They also alleged that they would soon be joined by a third major figure; this "third man" was eventually revealed to be Hulk Hogan at [[Bash at the Beach 1996]]. A major advantage ''WCW Nitro'' initially had over ''WWF Raw'' was that Nitro was live-to-air every week, while ''Raw'' alternated between live episodes and ones taped in advance and aired the following week. ''Nitro''{{'}}s live atmosphere enhanced segments such as the Hall and Nash debuts as it gave the show an unscripted, "anything can happen at any time" feeling to the television audience.


The start of the nWo angle, which immediately proved immensely popular and intriguing to wrestling fans,<ref name="Mooneyham Bischoff plane crash angle" /> was part of a wider shift in the WCW presentation still being pursued by Eric Bischoff. As part of his overhaul of WCW, Bischoff wanted to grow WCW's audience amongst [[Key demographic|18 to 35-year-olds]].{{sfn|Bischoff|2006|p=166}} To that end, he alongside WCW's [[Glossary of professional wrestling terms#booker|booker]] [[Kevin Sullivan (wrestler)|Kevin Sullivan]]{{sfn|Bischoff|2006|p=203}} began grounding WCW characters and storylines more in reality, utilising real names and darker themes in contrast to the more cartoon-like presentation which had dominated wrestling in the 1980s and early 1990s. An example of this shift in tone was seen in the transformation of top WCW star [[Sting (wrestler)|Sting]] over the course of 1996 following the start of the nWo angle, whose persona shifted from a colorful and cheerful clean-cut [[Face (professional wrestling)|face]] to a dark, depressed and brooding [[antihero]] inspired by the 1994 film ''[[The Crow (1994 film)|The Crow]]''.<ref name="WWE.com's History of WCW page" />{{sfn|Bischoff|2006|p=237}}{{NoteTag|Although Sting's shift to the "Crow" inspired character was part of the overall direction by Eric Bischoff, the specific idea that Sting should adopt the dark avenging character was generated by Scott Hall after seeing the film.{{sfn|Bischoff|2006|p=237}}}} Another major innovation occurring concurrently in WCW was the introduction of the Cruiserweight division, which saw the introduction of smaller, more agile and more athletic wrestlers performing fast-paced, high-flying dangerous matches on WCW shows.{{sfn|Bischoff|2006|p=200}} This added another unique element to WCW shows that helped propel their surging popularity.
Ironically, WCW soon began working to gradually incorporate much of the glamor and showy [[Hollywood, California|Hollywood]] gimmicks that loyal, old-school NWA fans despised the WWF for. Virtually none of these stunts, such as the live cross-promotional appearance of [[RoboCop]] at a PPV event in [[1990]], the 'Chamber Of Horrors' [[gimmick (professional wrestling)|gimmick]] and the notorious 'Black Scorpion' storyline, succeeded. Behind the scenes, WCW also becoming more autonomous and slowly started separating itself from the historic NWA name. In [[January]] 1991, WCW officially split from the NWA and began to stand alone, recognizing its own WCW World Heavyweight Champion and WCW World Tag Team Championships.


The combination of a more adult-orientated presentation, live and unedited television, more reality-based storylines, new top-level talent, new and intriguing characters, and more varied in-ring action saw WCW's fortunes dramatically shift; the company went from struggling financially as late as 1995 to generating $55 million in profit in 1998.<ref name="Mooneyham Bischoff loses power">{{cite news |last=Mooneyham |first=Mike |date=November 19, 2022 |title=Bischoff loses power, Schiller looks for answers in WCW decline |url=https://www.postandcourier.com/sports/wrestling/bischoff-loses-power-schiller-looks-for-answers-in-wcw-decline/article_d5def4de-66b8-11ed-b74c-8353fee7f8ec.html |work=[[Post and Courier]] |location=|access-date=October 20, 2023}}</ref> December 1997's [[Starrcade (1997)|Starrcade]] pay-per-view (PPV) event became the highest-grossing PPV of all time for the company, thanks in large part to the show being billed as the culmination of a year-and-a-half feud between Sting and "Hollywood" Hulk Hogan.<ref name="WWE.com's History of WCW page" /><ref>{{cite web |url=https://www.espn.com/wwe/story/_/id/21539546/wwe-legacy-starrcade-how-sting-vs-hulk-hogan-1997-predated-disaster-wcw |title=The legacy of Starrcade and the disaster of Sting vs. Hulk Hogan in 1997 |last=Wonsover |first=Michael |date=November 24, 2017 |work=[[ESPN]]|access-date=July 20, 2021}}</ref><ref>{{cite web |url=http://www.pwtorch.com/artman2/publish/The_Specialists_34/article_24141.shtml |title=SPECIALIST – Nostalgia: Starrcade '97: Eddie vs. Dean, Sting vs. Hogan, Mongo vs. Goldberg |last=Hoops |first=Brian |date=January 7, 2008 |work=Pro Wrestling Torch|access-date=August 10, 2016}}</ref>
Confusingly, both the WCW and the NWA recognized Ric Flair, by now no longer head booker, as their 'World Heavyweight Champion' throughout most of the first half of 1991, but WCW, particularly recently-installed company president [[Jim Herd]], turned against Flair for various reasons and fired him just prior to the [[July]] 1991 [[The Great American Bash|Great American Bash]] PPV show. In the process, they officially stripped him of the WCW World heavyweight championship. However, Flair owned the title belt in use at the time, in lieu of the deposit he had put down on the belt under the old NWA system.


=== 1998 to 2001: Leadership changes; collapse and eventual demise ===
WCW later renegotiated the use of the NWA name as a co-promotional gimmick with [[New Japan Pro Wrestling]], and sued the WWF to stop showing Flair with the old NWA world title belt on its programs, claiming a trademark on the physical design of the belt. The belt later was personally returned to WCW by Flair for a sum estimated at [[United States dollar|$]]30,000, and it was brought back as the revived [[NWA World Heavyweight Title]].
1996 and 1997 had been banner years for WCW, with profits and popularity soaring. 1998 saw profits continue to rise. However, maintaining the quality of the shows became difficult, particularly after WCW's owners [[WarnerMedia|Time Warner Entertainment]] (who bought Turner Broadcasting System in 1996) ordered the creation of a second live cable WCW program ''[[WCW Thunder]]'', to air on Thursdays on [[TBS (American TV channel)|TBS]] starting on [[WCW Thunder debut episode|January 8, 1998]],<ref name="WWE.com's History of WCW page" />{{sfn|Bischoff|2006|p=271}} as well as ordering a third hour to be added to ''Nitro''{{'}}s runtime.{{sfn|Bischoff|2006|p=271}} Nonetheless, the creation of new major headline babyface stars such as [[Diamond Dallas Page]] and [[Bill Goldberg|Goldberg]] were causes for optimism, making the company initially less dependent on the nWo storyline for ratings. However, beginning in Spring 1998, WCW began an angle which saw the nWo split into a [[Heel (professional wrestling)|heel]] faction, [[nWo Hollywood]] (centered around "Hollywood" Hulk Hogan), and the rival face [[nWo Wolfpac]] (consisting of stars such as Kevin Nash, Randy Savage, Sting, [[Lex Luger]] and [[Konnan]]). Speaking in hindsight in 2023, Eric Bischoff has said the angle was rushed, ill-conceived and had no long-term direction.<ref>{{cite podcast |url=https://www.youtube.com/watch?v=hEtDWlTPfh8&ab_channel=83Weeks |title=nWo Wolfpace |website=83 weeks |publisher= |host=[[Eric Bischoff]] |date= |time=|access-date=October 20, 2023}}</ref> By this point, many critics began to argue that WCW was now completely overreliant on the nWo storyline and unable to pivot to a new grand concept. Additionally, beginning in the summer of 1998, Bischoff has claimed that Time Warner Entertainment management began to increasingly micromanage WCW and meddle in its presentation. Executives at Time Warner Entertainment began to increasingly advocate that WCW should pivot to more a "family-friendly" orientation, and drop the reforms that turned around the company's fortunes.<ref name="Mooneyham Bischoff plane crash angle">{{cite news |last=Mooneyham |first=Mike |date=November 12, 2022 |title=Eric Bischoff 'plane crash' pitch was WCW storyline that Harvey Schiller shot down |url=https://www.postandcourier.com/sports/wrestling/eric-bischoff-plane-crash-pitch-was-wcw-storyline-that-harvey-schiller-shot-down/article_268a43d8-61f1-11ed-acb6-9f4892166232.html |work=[[Post and Courier]] |location=|access-date=October 20, 2023}}</ref>


Concurrently to WCW beginning to struggle under the weight of its own momentum, the WWF began to turn the corner on its own reforms. Having been caught flatfooted by the total reconfiguration of WCW and the success of ''Nitro'' in 1996 and 1997, by 1998 the WWF was building its own momentum. Taking most of the innovations WCW had implemented and reapplying them to their own presentation, WWF began its "[[Attitude Era]]". Building around newly emerging stars such as [[Stone Cold Steve Austin]] and [[Dwayne Johnson|The Rock]], as well as WWF promoter [[Vince McMahon]] becoming a major on-screen character himself, the WWF finally ended ''Nitro''{{'}}s 83 weeks of ratings victories on April 13, 1998. For the next four months, ''Nitro'' and ''Raw'' would trade wins until October 26, 1998, when ''Nitro'' scored its last-ever ratings victory over ''Raw''. The combined pressure of the WWF seizing back the ratings lead as well as WCW's own internal problem caused tension amongst both the on-screen talent and management.
During the brief, complex period that WCW operated with its own World Champion while also recognizing the NWA's world title, Flair quit the WWF and returned to WCW, regaining the title from [[Barry Windham]] in [[July]] [[1993]]. Immediately, the other, now much smaller, member organizations of the NWA began rightfully demanding that Flair defend the title in under their rules in their territories, as mandated by old NWA agreements. The title was later scheduled to be dropped (lost) by Flair to [[Richard Rood|"Ravishing" Rick Rude]], a title change which was exposed by the months-in-advance taping of WCW television shows at [[The Walt Disney Company|Disney]]-owned studios in [[Florida]]. The NWA board of directors, working separately from WCW, objected to Rude, therefore forcing WCW to finally leave the NWA for good again in [[September]] 1993.


By November 1998 Kevin Nash had become head booker of WCW, overseeing the creative direction of both ''Nitro'' and ''Thunder''.<ref>{{cite news |last=Keller |first=Wade |date=December 22, 2018 |title=VIP 1998 BACK ISSUE – Pro Wrestling Torch #526 (December 26, 1998): Cover Story on WCW signing what turned out to be a short-lived deal for series of specials on NBC, reader letters and Keller's reaction to Kevin Nash being promoted to booker of WCW |url=https://www.pwtorch.com/site/2018/12/22/vip-1998-back-issue-pro-wrestling-torch-526-december-26-1998-cover-story-on-wcw-signing-what-turned-out-to-be-a-short-lived-deal-for-series-of-specials-on-nbc-reader-letters-and-keller/ |work=[[Pro Wrestling Torch]] |location=|access-date=October 20, 2023}}</ref><ref>{{cite news |author=Dave Meltzer |date=January 12, 2016 |title=November 30, 1998 Wrestling Observer Newsletter: 3 top stars potentially done with wrestling, WCW World War III recap |url=https://www.f4wonline.com/news/november30-1998-wrestling-observer-newsletter-3-top-stars-potentially-done-wrestling-wcw-world |work=[[Wrestling Observer Newsletter]] |location=|access-date=October 20, 2023}}</ref> Nash's tenure was fraught with unpopular decisions, such as the move that saw the popular undefeated streak of WCW Champion Goldberg ended by Nash himself, who then became champion,<ref>{{cite news |last=Pollock |first=John |date=December 27, 2021 |title=Bill Goldberg's streak ends at WCW Starrcade 1998 |url=https://www.postwrestling.com/2021/12/27/on-this-date-bill-goldbergs-streak-ends-at-wcw-starrcade-1998/ |work=POST Wrestling |location=|access-date=October 20, 2023 |quote=WCW ended 1998 by ending the undefeated streak of Bill Goldberg. It was on this date that Goldberg was pinned by Kevin Nash in the main event of Starrcade at the MCI Center in Washington, ending Goldberg’s streak and reign as company champion. The decision was heavily criticized, both the decision to end it and the tactic of having Goldberg hit with a cattle prod by Scott Hall to set up the jackknife powerbomb by Nash for the victory.}}</ref> only for Nash to then lay down for Hollywood Hogan and reform a reunited nWo in the widely panned "[[Fingerpoke of Doom]]" angle.<ref name="WWE.com's History of WCW page" /><ref>{{cite web |url=https://www.wwe.com/inside/titlehistory/wcwchampionship/30445411037 |title=Hulk Hogan's fifth WCW Championship reign |publisher=[[WWE]]|access-date=December 30, 2010|url-status=dead|archive-url=https://web.archive.org/web/20080723225023/https://www.wwe.com/inside/titlehistory/wcwchampionship/30445411037|archive-date=July 23, 2008}}</ref><ref>{{cite book |last=Alvarez |first=Bryan |author2=R.D. Reynolds |title=The Death of WCW |publisher=ECW Press |isbn=1-55022-661-4 |year=2004 |page=171}}</ref>{{sfn|Bischoff|2006|p=305}}
However, WCW still legally owned and used the actual NWA World Heavyweight Championship belt (Rick Rude even defended it as "The Big Gold Belt") but they could no longer use the 'NWA' name. The title thus became known as the WCW International World Heavyweight Title. WCW knew that the title belt, because of its rich in-ring history and visual impact, was highly sought after and respected over in [[Japan]] and as such created a fictional subsidiary dubbed "WCW International" to inject some credibility back into the belt. WCW claimed that their subsidiary still recognized the belt as a legitimate World Title.


==== Bischoff removed from power; Vince Russo and Ed Ferrera arrive ====
Sting eventually won the [[WCW International Championship]] and lost the belt to then WCW World Champion Ric Flair in a unification match in [[May]] [[1994]] when the experiment was jettisoned. To make things more confusing, the WCW title belt, as introduced in 1991, was dropped and the old NWA Championship belt was revived and officially replaced it as the [[WCW World Heavyweight Championship]]. It was used as such until WCW's closure in [[2001]]. The belt (in a slightly altered design) is still seen today in WWE as the World Heavyweight Championship on their Raw brand, and WWE has claimed on various programs that Raw's World Heavyweight Championship is a continuation of the World Heavyweight Championship lineage from WCW.
{{Main|Vince Russo#World Championship Wrestling (1999–2000)|l1=Vince Russo in World Championship Wrestling}}
By September 1999, the rapidly declining ratings of ''Nitro'' (now half that of ''Raw''), drastic dropoff in revenue,<ref name="Mooneyham Bischoff loses power" />{{NoteTag|Having made $55,000,000 in profits in 1998, by the final quarter of 1999 it was apparent to both Bischoff and Time Warner management that WCW would lose at least $5,000,000 that year.<ref name="Mooneyham Bischoff loses power" />}} and the increasing antagonism between Eric Bischoff and Time Warner executives prompted the head of [[Turner Sports]], [[Harvey Schiller]], to relieve Bischoff of his position.<ref name="WWE.com's History of WCW page" /><ref name="Mooneyham Bischoff loses power" /><ref>{{cite news |last=Pursell |first=Chris |date=September 13, 1999 |title=Exec exits the ring |url=https://variety.com/1999/tv/news/exec-exits-the-ring-1117755589/ |work=[[Variety (magazine)|Variety]] |location=|access-date=October 20, 2023}}</ref> Almost immediately Schiller found a duo to replace Bischoff: former head writers for ''Raw'' [[Vince Russo]] and [[Ed Ferrera]].<ref name="WWE.com's History of WCW page" /><ref name="Russo's first episode POST Wrestling">{{cite news |last=Pollock |first=John |date=October 18, 2021 |title=Vince Russo and Ed Ferrara's first episode of WCW Nitro |url=https://www.postwrestling.com/2021/10/18/on-this-date-vince-russo-and-ed-ferraras-first-episode-of-wcw-nitro/ |work=POST Wrestling |location=|access-date=October 20, 2023}}</ref> Russo had just weeks prior walked off the job at the WWF after a dispute with Vince McMahon over work hours, and Ed Ferrera soon followed.<ref name="Russo's first episode POST Wrestling" /><ref>{{cite news |author=[[Dave Meltzer]] |date=October 11, 1999 |title=Oct 11, 1999 Wrestling Observer Newsletter: Vince Russo leaves WWF for WCW, WWF Rebellion |url=https://www.f4wonline.com/newsletters/wrestling-observer-newsletter/oct-11-1999-wrestling-observer-newsletter-vince-russo-leaves-wwf-wcw-wwf-rebellion-223651 |work=[[Wrestling Observer Newsletter]] |location=|access-date=October 20, 2023}}</ref> Russo and Ferrera were heralded at the time as the main drivers in the turnaround at WWF over the previous two years with their writing philosophy of "Crash TV",<ref name="Russo's first episode POST Wrestling" /> a presentation style that emphasized [[Soap opera]] style storylines, lengthier non-wrestling segments, frequent heel/face turns, an increased amount of female representation on the show, expanded storyline depth, frequent title changes, and a greater focus on developing mid-card talent.<ref name="prowrestling.com">{{Cite web |url=https://www.prowrestling.com/vince-russo-biggest-misconceptions/ |title=Vince Russo On Biggest Misconceptions About Him, Origin of The Attitude Era, Who WWE Writers Write For Today |date=January 7, 2018|access-date=April 7, 2021|archive-date=September 27, 2021|archive-url=https://web.archive.org/web/20210927141804/https://www.prowrestling.com/vince-russo-biggest-misconceptions/|url-status=live}}</ref>


The tenure of Russo and Ferrera at the creative helm of WCW was short-lived; by March 2000 the pair had been suspended from their positions as their provocative and edgy angles caused constant protest from AOL Time Warner executives. [[AOL]] and [[Time Warner]] had merged in January 2000 and, according to Bischoff and Russo, headquarters′ eagerness to tone down WCW had only grown more intense because of this.<ref>{{cite news |last=Carapola |first=Stuart |date=May 4, 2011 |title=A detailed look at the WWE Monday night war DVD, part 3 |url=https://www.pwinsider.com/article/57665/a-detailed-look-at-the-wwe-monday-night-war-dvd-part-3-wcw-drops-a-bischoff-and-gains-a-russo-foley-wins-the-world-title-the-fingerpoke-of-doom-the-mass-talent-exodus-from-wcw-to-the-wwf-begins-and-more.html?p=1 |work=[[Pro Wrestling Insider]] |location=|access-date=October 20, 2023}}</ref>
==The Bischoff Era Begins==
[[Image: Wcw.jpg|right|thumb|280px|WCW logo from 1988-1999.]]
No matter how technically amazing and athletic WCW's action could be, it did not make as much money as the WWF. The creative product of the company sank very noticeably in [[1992]] and [[1993]] under the presidency of Jim Herd and, subsequently, [[Bill Watts]]. There were signs of gradual recovery in late 1993 when former commentator and [[American Wrestling Association|AWA]] booker [[Eric Bischoff]] joined WCW. Bischoff, originally brought in as a secondary commentator behind [[Jim Ross]] after the AWA became defunct, was desperate to give WCW a new direction and impressed Turner's top brass with his confrontational tactics and business-savvy.


Mounting frustrations amongst the talent resulted in many leaving WCW for the WWF; [[Big Show|The Giant]] and [[Chris Jericho]] were the first major talent to "jump" to the WWF in 1999, but they were soon followed by many others. [[Chris Benoit]] (WCW World Heavyweight Champion at the time), [[Dean Malenko]], [[Eddie Guerrero]] and [[Perry Saturn]], who performed together on WCW television as "[[Revolution (WCW)|The Revolution]]", all collectively walked out of WCW and over to the WWF in January 2000,<ref>{{cite news |last=Thompson |first=AD |date=April 24, 2023 |title=POST NEWS UPDATE: Chavo Guerrero Jr. recalls Eddie asking if he wanted to make jump to WWF/E with The Radicalz |url=https://forum.postwrestling.com/t/post-news-update-chavo-guerrero-jr-recalls-eddie-asking-if-he-wanted-to-make-jump-to-wwf-e-with-the-radicalz/24071 |work=POST Wrestling |location=|access-date=October 20, 2023}}</ref> an incident which resulted in a number of firings amongst WCW management. With shakeups to WCW management becoming more and more frequent, the WCW talent began to lose any sense of leadership or direction, which in turn caused them to form bickering political cliques amongst themselves.
Bischoff did not disappoint, declaring open war on Vince McMahon's WWF in the media and aggressively recruiting high-profile, high-maintenance ex-WWF superstars such as [[Hulk Hogan]] and [[Randy Poffo|"Macho Man" Randy Savage]] in [[1994]]. Using Turner's superior monetary resources, Bischoff placed his faith in the established, WWF-made stars with proven track records. One of the problems he failed to consider was the fact that many hardcore WCW fans watched it for the fact that it was an alternative to the cartoony product of the WWF in the early [[1990s|90s]], and that to many NWA fans, especially the more old-school fans, a middle-aged Hogan definitely represented 'the enemy.' Bischoff was also guilty of focusing far too much on short-term ratings and revenue patterns, as would later become painfully obvious.


==== Bischoff and Russo collaboration ====
However, WCW's first major event since Hogan's June 1994 hiring, [[Bash At The Beach]], that [[July]], saw the former McMahon mainstay cleanly defeat longtime WCW stalwart Ric Flair for the WCW Championship in a genuine dream match. The PPV drew a high buy rate by WCW standards due to mainstream intrigue and hype if nothing else, but the hoped-for long-term effects on ratings and buy rates simply were not forthcoming. Hogan was, to an extent, still a definite draw and [[celebrity]], but was just not welcome in the diehard Southern NWA towns. He quickly gained more influence, [[booking (professional wrestling)|booking]] power and money than anybody else in the company's history thanks to his blossoming personal and professional friendship with Bischoff. For example, Hogan's initial contract allegedly guaranteed him $300,000 per PPV appearance as well as a cut of the gate.
{{Main|David Arquette in World Championship Wrestling|Bash at the Beach (2000)#Controversy}}
In April 2000, WCW attempted to resolve its creative issues by asking Eric Bischoff to return but work alongside Vince Russo as a duo.<ref name="WWE.com's History of WCW page" /> The pairing was not cohesive and frequently chafed over the direction of the company. Creatively, the year 2000 saw WCW attempt numerous [[publicity stunts]] to gain traction, such as making actor [[David Arquette]] (who then had no professional wrestling experience) the WCW World Heavyweight Champion.<ref name="ESPN Arquette returns">{{cite news |last=Wonsover |first=Michael |date=November 9, 2018 |title=David Arquette, with return to pro wrestling, finds joy, acceptance and rush of energy |url=https://www.espn.com/wwe/story/_/id/25227452/david-arquette-return-pro-wrestling-finds-joy-acceptance-rush-energy |work=[[ESPN]] |location=|access-date=October 20, 2023}}</ref> These moves only served to push traditional wrestling fans away from WCW.<ref name="ESPN Arquette returns" /> Events such as Goldberg forcing WCW World Heavyweight Champion [[Bret Hart]] into retirement following a botched move at [[Starrcade (1999)|Starrcade 1999]],<ref>{{cite news |last=Martinez |first=Ryan |date=December 19, 2008 |title=This Day In History: Hitman's Career Ended At Starrcade, British Bulldog In ECW, Edge And Christian Tie A Record And More |url=https://www.pwinsider.com/article/35346/this-day-in-history-hitmans-career-ended-at-starrcade-british-bulldog-in-ecw-edge-and-christian-tie-a-record-and-more.html?p=1 |work=[[Pro Wrestling Insider]] |location=|access-date=October 28, 2023}}</ref> followed just days later by Goldberg very seriously injuring himself during an angle on ''Thunder'',<ref name="Goldberg glass injury">{{cite news |author=[[Dave Meltzer]] |date=January 3, 2000 |title=January 3, 2000 Wrestling Observer Newsletter: Goldberg injured after car window stunt goes wrong, tons of news |url=https://www.f4wonline.com/newsletters/wrestling-observer-newsletter/january-3-2000-wrestling-observer-newsletter-goldberg-injured-after-car-window-stunt-goes-wrong-tons |work=[[Wrestling Observer Newsletter]] |location=|access-date=October 28, 2023}}</ref>{{NoteTag|On the December 23, 1999, live episode of Thunder, WCW shot an angle in which Goldberg chased after members of the nWo backstage, who attempted to escape in a limousine. Goldberg proceeded to punch through the glass window of the limousine as an improvised part of the segment. The glass was real and as it shattered it cut Goldberg's arm deeply, severing an artery. After the segment, Goldberg was rushed to a local hospital and at one point his arm might have to be amputated. Eventually, the wound was closed with 40 stitches but it took 5 months for Goldberg to recover from the injury.<ref name="Goldberg glass injury" />}} and Hollywood Hogan seemingly quitting the company live on PPV at [[Bash at the Beach (2000)|Bash at the Beach 2000]] only seemed to further a sense that the company was spiralling out of control.<ref name="WWE.com's History of WCW page" /> By July 2000 Bischoff had walked off the job.<ref>{{cite podcast |url=https://www.youtube.com/watch?v=6hDd-lZj7ys&ab_channel=83Weeks |title=Eric Bischoff shoots on why WCW was so bad in 2000 |website=83 Weeks |publisher= |host=[[Eric Bischoff]] |date=March 14, 2020 |time=|access-date=October 28, 2023}}</ref>


=== 2001: Sale to the World Wrestling Federation ===
People were on to this, though: Bischoff and Hogan's bold, expensive steps didn't quite meet the expectations of Turner executives when they came to check up on things in mid-[[1995]]. Thus, Bischoff called the always-busy Turner and requested a private meeting, which he was granted.
In 2000, several potential buyers for WCW were rumored to show interest in the company. Ted Turner, however, did not hold influence over [[WarnerMedia|Time Warner]] before the final merger of [[AOL|America Online]] (AOL) and Time Warner in 2001, and most offers were rejected. Eric Bischoff, working with Fusient Media Ventures, made a bid to acquire the company in January 2001.<ref>{{cite web |title=Time Warner Sells Ailing WCW |url=https://classicwrestlingarticles.wordpress.com/2012/12/29/time-warner-sells-ailing-wcw/ |website=Classic Wrestling Articles |date=December 29, 2012|access-date=August 16, 2015}}</ref> One of the primary backers in the WCW deal backed out after AOL Time Warner refused to allow WCW to continue airing on its networks, leaving Fusient to take that offer off the table while it attempted to bring a new deal around.


In the meantime, [[Jamie Kellner]] was handed control over the Turner Broadcasting division in 2000, eventually succeeding [[Ted Turner]] on March 7, 2001.<ref>{{cite news|url=https://www.wsj.com/articles/SB983920915516944115|title=WB Network Chief Kellner Takes Over Turner Operations at AOL Time Warner|first1=Joe|last1=Flint|first2=Sally|last2=Beatty|publisher=Wall Street Journalism|date=March 7, 2001|accessdate=June 22, 2024}}</ref><ref name=tedturnersuccessor>{{Cite news |last=Schneider |first=Michael |date=2024-06-22 |title=Jamie Kellner, TV Maverick Who Launched Both Fox and The WB, Dies at 77 |url=https://variety.com/2024/tv/news/jamie-kellner-dies-dead-fox-the-wb-obituary-1236044943/ |access-date=2024-06-22 |work=Variety |language=en-US}}</ref><ref>{{cite news|url=https://www.fightful.com/wrestling/former-head-turner-broadcasting-jamie-kellner-passes-away|title=Former Head of Turner Broadcasting Jamie Kellner Passes Away|first=Jeremy|last=Lambert|publisher=Fightful|date=June 22, 2024|accessdate=June 22, 2024}}</ref> Along with AOL Time Warner, Kellner deemed WCW, along with [[Turner Sports]] as a whole, to be out of line with its image and saying that it "would not be favorable enough to get the 'right' advertisers to buy airtime" (even though ''Thunder'' was the highest-rated show on TBS at the time). As a result, WCW programming was cancelled on [[TBS (American TV channel)|TBS]] and [[TNT (American TV network)|TNT]].<ref>{{cite web |title=WCW on the ropes |url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/01-OCR/BC-2001-03-19-OCR-Page-0008.pdf |author=[[John M. Higgins]] |periodical=Broadcasting & Cable |publisher=Cahners Business Information |via=World Radio History |page=8 |date=March 19, 2001|access-date=September 22, 2018|archive-date=June 28, 2020|archive-url=https://web.archive.org/web/20200628212706/https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/01-OCR/BC-2001-03-19-OCR-Page-0008.pdf|url-status=live}}</ref><ref>{{cite news |title=Turner to Drop Wrestling, Shed Jobs |url=https://www.nytimes.com/2001/01/11/business/turner-to-drop-wrestling-shed-jobs.html |author=Jim Rutenberg |newspaper=The New York Times |date=January 11, 2001|access-date=September 22, 2018|archive-date=September 22, 2018|archive-url=https://web.archive.org/web/20180922211528/https://www.nytimes.com/2001/01/11/business/turner-to-drop-wrestling-shed-jobs.html|url-status=live}}</ref> Another factor in Kellner's decision to cancel all WCW programming was the terms of the company's purchase deal with Fusient, which included giving Fusient control over time slots on TNT and TBS even if those slots did not air WCW programming. WCW's losses were then written off via purchase accounting.<ref>{{Cite book |last=Evans |first=Guy |title=NITRO: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW |date=July 6, 2018 |publisher=WCWNitroBook.com |isbn=978-0-692-13917-2}}</ref>
==Monday Night Wars==
Bischoff's largest impact on the North American professional wrestling landscape was the launch of the weekly show [[WCW Monday Nitro]] in September [[1995]]. In the aforementioned top-level meeting that summer, Turner asked Bischoff how WCW could conceivably compete with McMahon's WWF. Bischoff, not in his wildest dreams expecting Turner to comply, said that the only way would be a primetime slot on a weekday night, possibly up against the WWF's flagship show, [[WWE RAW|Monday Night Raw]]. Turner, impressed by Bischoff's candor, gave him what he asked for: a live hour on TNT every Monday night, which specifically overlapped with the WWF's hour. This format quickly expanded to two live hours in May 1996, and then later three. Bischoff himself was initially the host, alongside [[Bobby Heenan]] and ex-[[National Football League|NFL]] star [[Steve McMichael|Steve "Mongo" McMichael]].


The cancellation of WCW programming left the WWF free to acquire the key assets of WCW through its new subsidiary W. Acquisition Company, which was renamed WCW Inc. afterwards.<ref name="Green" /><ref name=wcwsold /> AOL Time Warner sold the rights to the World Championship Wrestling name, branding, championships, and all other remaining assets aside from the talent roster and video library to WWF for $2.5 million in March 2001.<ref>{{cite news |last=Mooneyham |first=Mike |date=November 26, 2022 |title=Dr. Harvey Schiller, Ted Turner and the end of WCW |url=https://www.postandcourier.com/sports/wrestling/dr-harvey-schiller-ted-turner-and-the-end-of-wcw/article_9fa5540a-6cd3-11ed-8cfd-13c5119a5dac.html |work=[[Post and Courier]] |location=|access-date=October 20, 2023}}</ref> Shortly afterwards WWF paid an additional $1.8 million to cover costs to AOL Time Warner in the negotiations, bringing the final tally of WCW's sale to $4.3 million.<ref>{{cite news |author=[[Dave Meltzer]] |date=August 6, 2001 |title=August 6, 2001 Wrestling Observer Newsletter: WCW purchase price revealed |url=https://www.f4wonline.com/newsletters/wrestling-observer-newsletter/august-6-2001-wrestling-observer-newsletter-wcw-purchase-price-revealed-263966 |work=[[Wrestling Observer Newsletter]] |location=|access-date=October 20, 2023}}</ref> AOL Time Warner maintained its subsidiary, which reverted to its original legal name of the Universal Wrestling Corporation (UWC), to deal with legal obligations and liabilities not acquired by the WWF. The UWC was listed as a subsidiary of Time Warner until 2017, when it was merged into Turner Broadcasting System.<ref>{{cite web |url=http://www.timewarner.com/sites/timewarner.com/files/ckeditor/public/files/Time_Warner_Inc_Entity_List_v7.pdf|archive-url=https://web.archive.org/web/20170928121028/http://www.timewarner.com/sites/timewarner.com/files/ckeditor/public/files/Time_Warner_Inc_Entity_List_v7.pdf|archive-date=September 28, 2017 |title=Worldwide Subsidiaries and Affiliated Companies List |date=June 19, 2014 |publisher=[[Time Warner]]|access-date=March 5, 2016}}</ref><ref>{{cite web |url=https://ecorp.sos.ga.gov/BusinessSearch/DownloadFile?filingNo=14976463 |title=Certificate of Merger |date=December 17, 2017 |publisher=State of Georgia|access-date=September 27, 2018}}</ref>
McMahon later admitted to being hugely bitter about Turner's decision to air Nitro live on Monday nights, saying that Turner and Bischoff's only reason for doing this could be to hurt and damage the WWF. Turner and McMahon certainly had something of a personal history: in the early 1980s, when McMahon began buying up local organizations in order to create a nationwide wrestling system, he took over Georgia Championship Wrestling, thus he was in the position of providing a Saturday night show for Turner's TBS station. When viewers tuned to WTBS on [[July 14]], [[1984]] (a date known as "Black Saturday" in the wrestling community) and saw WWF programming instead of the wrestlers they were used to seeing, they called the station and demanded the NWA's return; two weeks later, Championship Wrestling from Georgia returned, albeit on Saturday mornings. Turner quickly grew tired of the garish, bright, personality-driven glitz of McMahon's ideas and was upset at the fact that McMahon had gone back on his earlier promise not to dump second-rate stars and matches onto TBS. Turner therefore axed McMahon's show and turned to Jim Crockett to fill the Saturday night pro wrestling slot. Furthermore, on the very same day that Turner acquired Crockett's territories, he famously called McMahon personally to haughtily say "Vince, I'm in the rasslin' business!"


Some of the WCW roster joined the WWF immediately and participated in [[The Invasion (professional wrestling)|The Invasion]] storyline as part of [[The Alliance (professional wrestling)|The Alliance]] which lasted until the end of 2001. However, many of WCW's top stars still had guaranteed contracts with UWC, and WWF chose not to buy out these contracts; most of these wrestlers chose to sit out the length of their contracts rather than breaking them in order to work for the WWF.<ref name="Grantland Sting 2014">{{cite news |last=Shoemaker |first=David |date=November 25, 2014 |title=WWE 'Survivor Series': Sting! WTF? |url=https://grantland.com/the-triangle/wwe-survivor-series-sting-john-cena-the-authority-vince-mcmahon-wwe-network-triple-h-dean-ambrose-bray-wyatt-wcw-monday-night-wars/ |work=[[Grantland]] |location=|access-date=October 20, 2023 |quote=Sting was a mainstay of WCW when the rival company tangled with the WWF in a 1990s blood feud for ratings. Most of the biggest WCW stars didn’t come to WWF when McMahon bought out his rivals in 2001. That’s because the biggest stars were under contract with WCW’s parent company, AOL/Time-Warner, and McMahon had no interest in paying their exorbitant salaries. Likewise, the wrestlers weren’t inclined to quit and lose the remaining money on their contracts so they could join the WWF. Eventually, as their contracts ended, most of WCW’s big names turned up for a run in WWE. By then, McMahon owned a functional monopoly on big-time professional wrestling, and performers like Kevin Nash and Ric Flair and Goldberg were happy to make nice with WWE and put their legacies in Vince’s powerful hands.}}</ref> Most would eventually find their way to WWE, although Sting remained a notable exception for almost a decade and a half.<ref name="Grantland Sting 2014" /> After the Invasion storyline concluded, the WWF [[2002 WWF Draft|divided their roster]] into [[WWE brand extension|two brands]]. Reports indicate that the WWF considered using the WCW name for one of the brands, but instead introduced [[Raw (WWE brand)|Raw]] and [[Smackdown (WWE brand)|SmackDown!]], named after WWF's two top programs. The decision was reportedly influenced by the poor reception of a July 2001 WCW-themed match broadcast on ''[[WWE Raw|Raw Is War]]'' where Booker T defended his WCW Championship against challenger [[Buff Bagwell]].<ref>{{cite web | last=Ali |first=Hamza| access-date=March 22, 2025| url=https://www.thesportster.com/wwe-why-started-their-brand-split-in-2002-explained/ |website=thesportster.com | title=Why WWE Started Their Brand Split in 2002, Explained | date=November 6, 2022 }}</ref>{{Better source needed|reason=The Sportser is considered a bad source by [[Wikipedia:PW/RS]].|date=March 2025}}
By 1995, Turner, as sole head and owner of both TBS and TNT, could air Nitro whenever he wanted. The WWF on the other hand was restricted by having to deal with increasingly meddling executives at the [[USA Network]]. WCW Monday Nitro made its debut in September 1995 live from the [[Mall of America]] in [[Minnesota]], and featured the surprise appearance of then-WWF wrestler Lex Luger (who had been working on a handshake deal with WWF after his most recent contract expired) on a week when Raw was off the air.


Many other WCW wrestlers moved to the [[World Wrestling All-Stars]] (WWA), [[XWF]], [[Total Nonstop Action Wrestling]] (TNA) and [[Ring of Honor]], which were all formed after the end of WCW.
In the head-to-head ratings the following week, Nitro managed to convincingly defeat Raw, seeing WCW beat the WWF for the first time ever. For most of Nitro's first year, the ratings battle between the two promotions were close. In the end, Nitro ended up beating Raw in the [[Nielsen ratings]] for 84 straight weeks between [[1996]] and [[1998]].


== Features ==
Raw and the WWF in general was at a creative nadir from 1995 to [[1997]], thus helping WCW's meteoric rise. The WWF tried in vain to fight back in early 1996 with the infamous "Billonaire Ted" sketches, which occasionally starred an unbilled [[Vince Russo]] and viciously [[parody|parodied]] Turner, Hogan and Savage in particular. Only when stars such as ex-WCW wrestler [[Stone Cold Steve Austin]] began to emerge, and when McMahon swallowed his pride and turned to Russo, a [[New York City|New York]] DJ and WWF magazine writer, did the WWF begin to pick up steam.
=== Cruiserweight division ===
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| caption1 = 5 time WCW Cruiserweight Champion [[Rey Mysterio]]
| caption2 = 4 time WCW Cruiserweight Champion [[Chris Jericho]]
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| footer = The WCW Cruiserweight division is widely credited with highlighting and benefiting a generation of smaller-sized, high-flying agile wrestlers in an era when "big men" were the norm. It produced long-lasting stars such as Rey Mysterio and Chris Jericho
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{{Further|Cruiserweight (professional wrestling)}}


In the spring of 1996, WCW introduced its "Cruiserweight division", a segmented portion of the roster featuring smaller, faster and more agile wrestlers that contrasted starkly, both visually and stylistically, with their heavyweight counterparts.<ref name="Willis 2016">{{cite news |last=Willis |first=Matt |date=September 29, 2016 |title=WCWs cruiserweight division featured some of the biggest future WWE stars during its peak in the 90s |url=https://www.espn.com/wwe/story/_/id/17671765/wcws-cruiserweight-division-featured-some-biggest-future-wwe-stars-peak-90s |work=[[ESPN]] |location= |access-date=October 19, 2023}}</ref> Although weight categories were not a new concept in wrestling or even WCW, the WCW Cruiserweight Division was quickly able to form a unique and popular identity by integrating and mixing wrestlers from all around the world and from vastly different wrestling styles, particularly Mexican ''[[Lucha libre|luchadores]]'' such as [[Rey Misterio Jr.]], [[Psicosis]], and [[Juventud Guerrera]], but also Japanese "Super Juniors" such as [[Último Dragón]]. North American wrestlers, such as [[Chris Jericho]], [[Eddie Guerrero]], [[Dean Malenko]] and [[Chris Benoit]], who had travelled abroad to Mexico and Japan earlier in their careers and learned the local styles were also able to thrive in the division.<ref name="Willis 2016" /> The division as a whole became a showcase of a fast-paced, aerial and athletic style of wrestling which became highly influential in both the short and long term in the industry.<ref name="Willis 2016" /> Eric Bischoff has credited with the division as becoming a defining feature of Monday Nitro that was as fundamental to the late 1990s popularity of WCW as the [[New World Order (professional wrestling)|New World Order]] faction: {{Blockquote
Siphoning off the WWF's talent and airing Nitro on Monday night was not the end of WCW's less-than-honorable tactics to defeat the competition. In the early days, as Raw at that point was only live once every three weeks at the time, and as hours of upcoming shows would be taped in one arena on one night, announcers on Nitro could and would often give away the results of that week's Raw to keep viewers hooked on Nitro. Much later, with the WWF firmly back on top, this tactic backfired memorably on [[January 4]], [[1999]] when WCW announcer Tony Schiavone was instructed by Bischoff over his headset to announce that [[Mick Foley]], wrestling as ''Mankind'' in the WWF, would win the WWF Title that night on the USA Network. He then sarcastically remarked, "That'll put a lot of butts in the seats!" Ironically, it actually did. Nielsen ratings for that night showed that almost immediately after Schiavone's comment, more than 600,000 viewers switched from Nitro to Raw, a true testament to Foley's work and the WWF's ever-growing popularity.
|text=I think the cruiserweight division and the talent represented therein probably had as much to do with the success of Nitro as the nWo storyline and Hulk Hogan, Scott Hall, and Kevin Nash. I don’t think people recognize it. The talent in that division not only helped Nitro consistently defeat WWE...that talent forced WWE, as much as the nWo, to change the way they were presenting the product.<ref>{{cite web |url=https://411mania.com/wrestling/eric-bischoff-cruiserweight-division-wcw-nitro/ |title=Eric Bischoff On Why Cruiserweight Division Was As Important To WCW Nitro's Success Than nWo, Impact On Current Stars |last=Lovell |first=Blake |date=24 November 2020 |website=411mania |publisher=|access-date=19 October 2023 |quote=}}</ref>|author=Eric Bischoff, speaking in 2020}}


The Cruiserweight division would continue to directly influence North American wrestling for many decades. Following the acquisition of WCW by WWF/WWE in 2001, WWE revived the Cruiserweight division in 2002 to be a feature of its [[Smackdown]] brand, with the [[WWE Cruiserweight Championship (1996–2007)|WWE Cruiserweight Championship]] being deemed by the promotion to be the direct lineal successor to the WCW title. Simultaneously, the newly formed [[Total Nonstop Action]] wrestling promotion heavily featured their [[X Division]], which did not limit participants by weight but rather by style. Nonetheless, the X-Division was considered a direct spiritual successor to the style developed in the WCW Cruiserweight division and became influential in its own right.<ref>{{cite web |url=https://www.wrestleview.com/featured-articles/52288-chapter-4-no-limits-the-x-division/ |title=Chapter 4: No Limits (The X-Division) |last=Boutwell |first=Josh |date=December 25, 2014 |website=WrestleView |publisher=|access-date=October 19, 2023 |quote=The point of the X-Division was to showcase the high flying, fast-paced style of wrestling which had become very popular due to WCW’s cruiserweights in the 1990s which is why I immediately fell in love with the division.}}</ref> WWE and TNA/Impact have continued to experiment and use the Cruiserweight/X-Division concept on and off throughout the 2000s and 2010s and into the 2020s.<ref name="Willis 2016" />
==WCW vs. nWo==
Everything changed in 1996, when WCW became the hottest promotion in North America. It did this with the groundbreaking WCW vs. [[nWo]] storyline that was masterminded by Bischoff. It was based on an idea of two warring promotions that he had seen in Japan. The storyline kicked off with [[Scott Hall]], who was recently seen on WWF TV as Razor Ramon, walking into the ring unexpectedly during the middle of a match, 'declaring war' on WCW. At the end of a Nitro episode a few weeks later, he was joined by [[Kevin Nash]], another former WWF wrestler who was recently seen on WWF TV as Diesel. The two wrestlers named themselves "The Outsiders" and sent out a challenge to any three wrestlers on the WCW roster, against them, and their mystery partner. Many wrestling fans were confused, thinking that Hall and Nash were still WWF wrestlers. McMahon himself took notice and said during a Raw telecast that they were no longer WWF wrestlers. Hall and Nash's attitude and similarities to their WWF characters also sparked a copyright infringement lawsuit against WCW by the WWF.


== Legacy ==
At Bash At The Beach '96, Sting, Lex Luger, and "Macho Man" Randy Savage took on The Outsiders but the third man never showed up for the Outsider team. When Hall and Nash began to get the upper hand, Hulk Hogan ran in to seemingly make the save for Team WCW. Hogan threatened The Outsiders but turned around and dropped his patented legdrop finishing move on Savage instead. The fans and the announcers went crazy wondering what was going on. Hogan had shockingly "defected" from WCW to The Outsiders. In his [[promo (professional wrestling)|post-match speech]], Hogan revealed that he, Hall and Nash were the "New World Order of professional wrestling." The crowd was so incensed by Hogan's [[turn (professional wrestling)|turn]] that many of them threw garbage at the ring, and within minutes it was literally covered with refuse. Bischoff was ecstatic, knowing that this meant the crowd was truly shocked by Hogan finally turning [[heel (professional wrestling)|heel]] after years as a [[face (professional wrestling)|babyface]].
{{Professional wrestling sidebar}}
WCW was extremely influential within professional wrestling in the 1990s and several elements innovated and introduced by WCW would continue to be used in professional wrestling decades after its closure.


=== Short-term legacy ===
Hogan, as a bad guy, leading the (fictional) nWo (or New World Order) [[stable (professional wrestling)|faction]] in their attempt to "take over" WCW and run the WWF out of business was a compelling and original storyline. Fueled by this new scenario, WCW Monday Nitro managed a string of wins against WWF Raw that lasted from mid '96 to early [[1998]], and included a popular feud between nWo leader Hulk Hogan and WCW leader Sting.
{{Main|The Invasion (professional wrestling)|The Alliance (professional wrestling)}}
In the immediate aftermath of WWF's purchase of WCW, a significant portion of WCW's active roster was integrated into the WWF. These former WCW talents would be used as part of a "WCW vs WWF" storyline that ran in the WWF throughout 2001. The storyline began proper at the [[WWF Invasion]] pay-per-view, which received 775,000 buys and became one of the highest-grossing wrestling pay-per-views of all time.<ref>{{cite news |author=[[Dave Meltzer]] |date=August 13, 2001 |title=August 13, 2001 Wrestling Observer Newsletter: WWF Invasion PPV does big business, more |url=https://www.f4wonline.com/newsletters/wrestling-observer-newsletter/august-13-2001-wrestling-observer-newsletter-wwf-invasion-ppv-does-big-business-more-264716 |work=[[Wrestling Observer Newsletter]] |location=|access-date=November 7, 2023}}</ref> Although WWF was able to recruit many of those on the WCW roster at the time of the purchase, it was unable to secure the use of most of its top-level stars, as they were signed to long-term contracts with AOL-Time Warner rather than WCW.<ref name="Grantland Sting 2014" /> As such, these stars could remain inactive but still continue to be paid, and were not incentivized to join WWF until those contracts expired. It would not be until 2002 onwards that headline WCW stars such as Goldberg or [[Scott Steiner]] would join the company.<ref name="Grantland Sting 2014" /> At the [[No Way Out (2002)|No Way Out]] pay-per-view in February 2002, WWE began [[New World Order (professional wrestling)#Debut and disbanding|their own version of the new World order]] centered around Hogan, Nash and Hall, but later incorporating former WCW stars the Giant (now known as the Big Show) and [[Booker T (wrestler)|Booker T]] as well as WWE talent such as [[Shawn Michaels]].


Throughout the early 2000s, many former WCW headliners found it difficult to integrate into WWE, as there continued to be legitimate tensions between the two groups. Former WCW performers such as Diamond Dallas Page (who had accepted a WWF contract in 2001) were perceived to be intentionally poorly used as part of a "victory lap" by WWF.<ref name="Grantland Sting 2014" /> In turn, this dissuaded some WCW stars from trusting WWE; for example, Sting chose to remain out of WWE until 2014,<ref name="Grantland Sting 2014" /> and even when he did join, WWE was criticised for using Sting to perform yet another victory lap at [[WrestleMania 31]].<ref>{{cite news |last=Caldwell |first=James |date=January 14, 2016 |title=Report – Why Sting lost WWE debut match, as told by Scott Hall |url=https://www.pwtorch.com/site/2016/01/14/report-why-sting-lost-wwe-debut-match-as-told-by-scott-hall/ |work=[[Pro Wrestling Torch]] |location=|access-date=November 7, 2023}}</ref>
In late [[1997]], Bischoff even went as far as attempting to rebrand Nitro as nWo Nitro one week before their flagship PPV [[StarrCade]].


After the closure of WCW, several new professional wrestling promotions would launch featuring former talent associated with WCW. The most prominent of these, [[Total Nonstop Action]] (TNA), was founded by [[Jeff Jarrett]] in 2002 and would attempt to take over WCW's market position in the mid-to-late 2000s using some former WCW stars such as Sting.<ref name="Grantland Sting 2014" /> TNA would also adopt their own version of the Cruiserweight division, branded as the [[X Division]].<ref>{{cite news |last=Boutwell |first=Josh |date=December 25, 2014 |title=Chapter 4: No Limits (The X-Division) |url=https://www.wrestleview.com/featured-articles/52288-chapter-4-no-limits-the-x-division/ |work= |location=|access-date=November 7, 2023 |quote=The point of the X-Division was to showcase the high flying, fast-paced style of wrestling which had become very popular due to WCW’s cruiserweights in the 1990s}}</ref>
==Vince McMahon Strikes Back==
After [[WrestleMania XIV]] in [[March]] 1998, the WWF regained the lead in the Monday Night Wars with its new [[WWE#WWF Attitude|WWF Attitude]] brand, led in particular by rising stars [[The Rock (entertainer)|The Rock]], Stone Cold Steve Austin, and [[Mick Foley|Mankind]]. The classic feud between McMahon, re-imagined and re-branded as the evil company chairman character "Mr. McMahon" and Austin (who, ironically, had been released by Bischoff in the summer of [[1995]] for not being marketable) caught the imaginations of fans. The [[April 13]], 1998 episode of RAW, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since [[1996]]. WCW attempted to counter this by dividing the nWo into the Hogan-led heel nWo Hollywood faction and the Nash-led face nWo Wolfpac faction, but many felt that it was a poor rehash of the original WCW vs. nWo storyline. Undeterred, WCW also launched a new Thursday television show, [[WCW Thunder]], around this time.


=== Long-term legacy ===
WCW's next big attempt at ratings supremacy was marketing ex-NFL newcomer [[Bill Goldberg]] as an invincible monster with a record-breaking winning streak. Goldberg was indeed incredibly popular from the outset, with chants of 'Gold-berg, Gold-berg' heralding his approach to the ring, but business still quickly fell off for WCW, especially as the list of stars ready to be [[squash (professional wrestling)|destroyed]] by Goldberg grew shorter. One of WCW's last big genuine wins in the Monday night ratings war was in [[July]] 1998, when WCW gave the long-awaited World title match in Atlanta between Hogan and Goldberg, away for free on Nitro. By doing this, they indeed 'spiked' and inflated their TV ratings for a week, but flushed away millions of possible PPV dollars in the process, as Hogan vs. Goldberg was a clear PPV main event. On [[September 14]], 1998, WCW won the ratings war once again with a memorable moment that featured Flair's return to WCW and the reformation of the legendary [[Four Horsemen (professional wrestling)|Four Horsemen]]. On [[October 25]], 1998, WCW's Halloween Havoc PPV ended up running longer than the time allowed due to the last-minute addition of a Tag Team title match. As a result, several thousand people lost the PPV feed at 11pm which was during the World Title match between [[Page Falkenberg|Diamond Dallas Page]] and Goldberg. The following night, WCW decided to correct the problem by airing the entire match for free on Nitro and thus winning the ratings war for the final time.
Throughout the 2000s, WWE would incorporate elements into their shows formerly associated with WCW. Former WCW Championships such as the [[WCW World Heavyweight Championship]], the [[WCW United States Championship]] and the [[WWE Cruiserweight Championship (1996–2007)|WCW Cruiserweight Championship]] would be reactivated in WWE, with their WCW lineages acknowledged. The Cruiserweight division concept was introduced to WWE in 2002 and since then has been used intermittently throughout the 2000s, 2010s and 2020s from 2002 onwards. Some WCW mainstays such as Booker T, Eddie Guerrero, Chris Benoit and Chris Jericho were able to achieve long-term top positions within WWE by the mid to late 2000s. Similarly, promotions such as Total Nonstop Action would also make use of former WCW talent when possible and also continued the legacy of the Cruiserweight with their X-Division.


WWE has since released various WCW documentaries, anthologies, and compilations, including ''The Rise and Fall of WCW'',<ref name=WCWDVD>{{cite web |url=http://www.jrsbarbq.com/jrs-qa/wwe/hey-jr-i-was-just-wondering-do-you-know-when-rise-and-fall-wcw-coming-out-and-what-do-you |first=Jim |last=Ross|author-link=Jim Ross |title=J.R.'s Place |publisher=J.R.'s Barbq |date=May 3, 2009|access-date=May 13, 2009|archive-date=July 19, 2010|archive-url=https://web.archive.org/web/20100719223445/http://www.jrsbarbq.com/jrs-qa/wwe/hey-jr-i-was-just-wondering-do-you-know-when-rise-and-fall-wcw-coming-out-and-what-do-you|url-status=dead}}</ref> and a three volume series hosted by Diamond Dallas Page called ''The Very Best of WCW Monday Nitro''.<ref>{{cite web |url=http://smile.amazon.com/gp/product/B00W5JQ3BY?psc=1&redirect=true&ref_=oh_aui_detailpage_o01_s00 |title=WWE: The Very Best of WCW Monday Nitro Vol. 3 |date=August 11, 2015 |via=Amazon}}</ref> WCW's library content would be made available with the launch of [[WWE Network]] in 2014.
WCW slowly slid into a period of extravagant overspending and creative decline; why this happened and who let it happen is a matter of debate among wrestling fans and historians. Some attribute the slump to the overuse of celebrities, such as employing [[Dennis Rodman]] and [[Jay Leno]] to wrestle PPV matches. Others blame the stale, pointless and at time self-serving storylines from inexperienced bookers such as Nash, while still others claim that the top-level stars had no motivation to excel in the ring due to their long-term guaranteed-money contracts, and only gave their utmost when it suited them to do so.


WWE would revive several of WCW's events, including [[The Great American Bash|Great American Bash]] in 2004, [[Starrcade]] in 2017 and [[Halloween Havoc]] in 2020. WWE also utilized the [[WWE Night of Champions|Night of Champions]] name and theme used on the last episode of ''Nitro'' beginning in 2001, which was later known as [[WWE Clash of Champions|Clash of Champions]], similarly named from WCW's [[Clash of the Champions]]. In 2017, WWE held its first annual [[NXT WarGames]] event for its [[NXT (WWE brand)|NXT brand]], with that's year's event featuring the first [[WarGames match]] since the September 4, 2000, episode of ''Nitro''.
As mentioned before, people questioned the storylines of Nash (which were dominated by his onscreen persona). After booking himself to win [[WCW World War 3|World War 3]] in [[November]] 1998, he went on to end Goldberg's winning streak on PPV just one month later. Then came the infamous 'fingerpoke of doom' match with Hogan. The World Heavyweight Championship changed hands when Hogan knocked Nash to the ground by prodding him in the chest with one finger and then pinning him, further damaging the credibility and perceived value of the title.


In 2019, new promotion [[All Elite Wrestling]] (AEW) formed a partnership with [[WarnerMedia]] to air their flagship show, ''[[AEW Dynamite]]'', on TNT, returning professional wrestling to the network for the first time since WCW's closure. On January 5, 2022, ''Dynamite'' moved to TNT's sibling network, TBS, marking the first time TBS has aired wrestling programming since the March 21, 2001, episode of ''WCW Thunder''.<ref>{{Cite web |title=End of an era on TBS: Solie, Georgia and 'Black Saturday' |url=https://slamwrestling.net/index.php/2001/04/03/end-of-an-era-on-tbs-solie-georgia-and-black-saturday/ |access-date=March 4, 2022 |website=Slam Wrestling |date=April 3, 2001 |language=en-US}}</ref> TNT has also broadcast AEW's second show, ''[[AEW Rampage]]'', that ran from August 13, 2021, until December 27, 2024, and added another AEW show with the June 17, 2023, debut of ''[[AEW Collision]]''.
Also in 1998, [[Jim Hellwig|The Ultimate Warrior]], a former WWF star, was recruited to feud with Hogan. Their [[October]] 1998 encounter at Halloween Havoc was subpar, and Warrior vanished soon after. The Ultimate Warrior also insisted on a number of elaborate and costly apparatuses such as a trapdoor in the ring, which badly injured [[David Smith (wrestler)|The British Bulldog]] when he landed on it.


In 2020, AEW revived WCW's [[Bash at the Beach]] series of shows with [[AEW Bash at the Beach]] on January 15, 2020. However, a lawsuit by WWE prevented further reuse of that branding.<ref>{{Cite web |title=Cody's Request For 'Bash At The Beach' Trademark Reconsideration Denied {{!}} Fightful Wrestling|url=https://www.fightful.com/wrestling/cody-s-request-bash-beach-trademark-reconsideration-denied|access-date=August 13, 2020|website=www.fightful.com|language=en}}</ref><ref>{{cite tweet |user=AEWrestling |number=1196473473390063622 |date=November 18, 2019 |title=The #AEWDynamite scheduled for Wednesday, January 15th in Miami, Florida has gotten just a little bit bigger now as the event will be Officially Titled: BASH AT THE BEACH Tickets go on sale THIS FRIDAY, November 22nd at Noon ET for AEW's #BashAtTheBeach. (Note: Although listed as Miami, the venue is officially in Coral Gables, Florida)}}</ref><ref>{{Cite web |url=https://uproxx.com/prowrestling/aew-dynamite-bash-at-the-beach-all-elite-wrestling-wcw/ |title=AEW Dynamite Is Reviving WCW's Bash At The Beach |date=November 18, 2019 |website=UPROXX |language=en-US|access-date=November 18, 2019}}</ref><ref>{{Cite web |url=https://comicbook.com/wwe/2019/11/18/aew-bash-at-the-beach-revival-wcw-nine-day-event-dynamite-chris-jericho-cruise/ |title=AEW Revives WCW's Bash at the Beach For Nine-Day Event |date=November 18, 2019 |language=en|access-date=November 19, 2019}}</ref> Beginning in 2021, AEW began presenting their own version of WCW's WarGames match, held at the [[AEW Blood & Guts]] event.
In addition, no matter who was pulling the strings, WCW made a habit of not promoting its younger stars to the company's top slots. Despite having many talented younger wrestlers such as [[Chris Jericho]], [[Chris Benoit]], [[Peter Gruner|Billy Kidman]], [[Chavo Guerrero, Jr.]], [[Eddie Guerrero]], Scott Steiner, [[Perry Satullo|Perry Saturn]], [[Scott Levy|Raven]], and [[Booker Huffman|Booker T]] on its roster, they were kept away from the main event scene. WCW's poor talent decisions combined with the massive popularity of the new, hip and edgy WWF Attitude Era, likely began WCW's rapid demise.


''[[Who Killed WCW?]]'', a four-part documentary series based on the downfall of WCW premiered June 6, 2024 on [[Vice TV]]. The series was presented by [[Dwayne Johnson]] and featured former WCW personalities including [[Bill Goldberg]], [[Eric Bischoff]], [[Bret Hart]], [[Booker T (wrestler)|Booker T]], [[Kevin Nash]], amongst others.<ref>{{Cite web |title=Who Killed Wcw? - VICE TV |url=https://www.vicetv.com/en_us/show/who-killed-wcw |access-date=2024-06-15 |website=Viceland |language=en}}</ref>
Bischoff was eventually removed from power by the Turner higher-ups in September [[1999]], the last straws perhaps being a mystifying and expensive on-screen [[push (professional wrestling)|push]] for the [[1970s]] [[rock band|rock group]] [[KISS (band)|Kiss]] through WCW shows, an announced million-dollar contest that was later canceled, and Bischoff's long-standing desire to put on a huge, outdoor rock 'n' wrestling concert on [[December 31]], 1999.


== Championships ==
==David Arquette And The Death Of WCW==
{| class="wikitable"
Bischoff was, unexpectedly, replaced by Vince Russo, the former WWF head writer. Russo and his colleague [[Ed Ferrera]] were the head writers of the WWF at the beginning of the [[WWE#WWF Attitude|Attitude Era]], subordinate only to Vince McMahon himself. WCW offered them lucrative contracts to jump ship in [[October]] [[1999]] in an effort to revitalize their own flagging product and weaken the product of the WWF. Russo and Ferrera tried to push the younger WCW talents straight away, and [[bury (professional wrestling)|phase out]] stars such as Hogan and Flair. However, Russo was thought by many to be incapable of recreating the intriguing and cutting-edge TV he had produced while working for McMahon.

Russo and Ferrera struggled to gain approval for their near-the-knuckle ideas from the conservative WCW management, such as the introduction of an effeminate (and possibly incestuous) [[tag team]] called 'The West Hollywood Blondes' ([[Lenny Lane]] and [[Bradley Cain|Lodi]]), and '[[Piñata]]-On-A-Pole' matches between [[Mexico|Mexican]] wrestlers. In late 1999, Russo and Ferrera hired their friend [[Jeff Jarrett]] from the WWF and revived the nWo storyline once more with Jarrett and [[Bret Hart]] at the helm. They next targeted Jim Ross with a tasteless parody character called 'Oklahoma', who was played onscreen by Ferrera (Ross had been suffering from [[Bell's palsy]], and the character lampooned his resultant facial defects). Bad luck struck in [[December]] 1999 when Hart suffered a genuine [[concussion]] at the hands of Goldberg, who severely damaged his own hand less than a week later while punching through a [[limousine]] window in [[Salisbury, Maryland]] as part of an storyline that was written by Russo.

Both writers were suspended just three months later amid rumors that they wanted to make former [[Ultimate Fighting Championship|UFC]] [[Mixed martial arts|shoot fighter]] [[David "Tank" Abbott|Tank Abbott]] the WCW Champion (Abbott had little wrestling experience). [[Kevin Sullivan (wrestler)|Kevin Sullivan]], who had been an on/off booker over the course of several years, was placed in charge in the interim. The new writing team attempted to appease the demoralized wrestlers and fans by making Chris Benoit, the WCW Champion at the Souled Out PPV in [[January 2000]]. However, Benoit handed the belt back the next day and left WCW. He signed with the WWF along with his similarly frustrated friends Perry Saturn, Eddie Guerrero and [[Dean Simon|Dean Malenko]].

In [[April 2000]], with ratings hitting new lows, both Russo and Bischoff were reinstated, forming an onscreen union who stood up for the younger talent who they claimed had been held down for years by the establishment. However, the unorthodox and often controversial storylines continued. These included making [[actor]] [[David Arquette]] the WCW Champion in order to promote a WCW-themed [[film|movie]], ''Ready To Rumble''; Russo himself winning the WCW Championship in [[September 2000]] (Russo, like Arquette, was not a trained wrestler); a [[botch (professional wrestling)|botched]] heel turn for Goldberg that greatly diminished his popularity; and a [[shoot (professional wrestling)|shoot speech]] by Russo at Bash At The Beach 2000 aimed at Hulk Hogan which led to Hogan resigning and filing a [[slander and libel|defamation of character]] lawsuit against the company. Bischoff vanished once more in [[July 2000]], and Russo was gone from WCW completely by late-[[2000]], leaving [[Terry Taylor]] holding the reigns.

Meanwhile, when [[Time Warner]] bought out Turner's cable empire in [[1996]], it also purchased WCW. Even though Turner was a big fan and faithful to the professional wrestling shows on his stations (a professional wrestling program had helped get Turner's very first TV station, WTBS, off the ground) regardless of whether it was losing him money, Time Warner did not share his loyalty, especially when accounts showed that WCW was losing between 12 and 17 million dollars a year because of its decline. However, Turner was still the single largest Time Warner shareholder, and WCW was supported at his behest. When [[America Online|AOL]] merged with Time Warner in 2000, Turner was effectively forced out of his own empire. The new [[Time Warner#AOL Merger|AOL Time Warner]] finally had the power to auction off WCW, which they saw as an unncessary drain on resources.

In late 2000, Bischoff and a group of private investors, calling themselves [[Fusient Media Ventures]], enquired about buying WCW but backed out when AOL Time Warner formally cancelled all WCW programming from its TV networks. With no network to air its programming, WCW was of little value to Fusient, whose offer was dependant on Turner's old networks continuing to air WCW programming. WCW, along with virtually all of its trademarks and archived footage, was sold to McMahon and World Wrestling Federation Entertainment, Inc. for a paltry $7 million in [[March 2001]]. McMahon did not employ all of the WCW wrestlers and staff, though, passing over proven draws such as Goldberg due to contractual compensation reasons. A gloating McMahon then opened the last-ever episode of WCW Monday Nitro simulcast with ''RAW'' on [[March 26]], 2001 with a self-praising speech. The final broadcast was booked by the WWF, and ended with the nostalgic main event of Sting vs. Ric Flair, ending affectionately with a respectful embrace.

Despite rumors of a WCW resurrection at the hands of McMahon, running separate to the now ill-fated [[Vince McMahon]] (WWF) vs. [[Shane McMahon]] / [[Stephanie McMahon-Levesque|Stephanie McMahon]] (WCW/[[Extreme Championship Wrestling|ECW]]) Invasion storyline of March to [[November 2001]] was the definite end of the WCW.

The success of the ECW [[DVD]] in 2004 led to many fans suspecting that a WCW DVD would follow. WCW shows and PPVs are still broadcast on various networks in various countries around the world.

==Final champions==
This is a list of the champions as they were at the end of the last WCW Monday Nitro on [[March 26]], 2001.

{| border="1" cellpadding="1"
|'''Championship'''
|'''Final (Nitro) Champions'''
|-
|-
! Championship
| [[WCW World Heavyweight Championship|WCW World Heavyweight Champion]]
! Notes
| [[Booker Huffman|Booker T]]
|-
|-
| [[WCW United States Championship|WCW United States Champion]]
|[[NWA Western States Heritage Championship]]
|A [[National Wrestling Alliance]] (NWA) championship intended for [[Glossary of professional wrestling terms#Mid-carder|mid-card wrestlers]]. It was created under [[Jim Crockett Promotions]] (JCP) in 1987 and used in WCW until it was retired in 1989.
| [[Booker Huffman|Booker T]]
|-
|-
| [[WCW World Tag Team Championship|WCW World Tag Team Champions]]
|[[NWA World Heavyweight Championship]]
|The [[World Heavyweight Championship (professional wrestling)|world title]] of the NWA. It was defended within WCW from 1988 until 1993.
| [[Chuck Palumbo]] and [[Sean O'Haire]]
|-
|-
|[[NWA World Six-Man Tag Team Championship]]
| [[WCW Cruiserweight Championship|WCW Cruiserweight Champion]]
|The title was established under the [[Fred Kohler Enterprises|Chicago territory of the NWA]] in 1955 and defended within WCW from 1988 to 1989.
| [[Gregory Helms|"Sugar" Shane Helms]]
|-
|-
| [[WCW Cruiserweight Tag Team Championship|WCW Cruiserweight Tag Team Champions]]
|[[NWA World Tag Team Championship]]
|The [[World Tag Team Championship|world tag team title]] of the NWA. It was defended within WCW from 1992 through 1993.
| [[Peter Gruner|Billy Kidman]] and [[Oscar Gutierrez|Rey Mysterio, Jr.]]
|-

|[[WWE Cruiserweight Championship (1991–2007)|WCW Cruiserweight Championship]]
||The title was established under WCW in 1996 and would continue to be used after WCW's purchase by the [[WWE|World Wrestling Federation]] (WWF, now WWE) until March 2008, when it was retired as the WWE Cruiserweight Championship.
|-
|[[WCW Cruiserweight Tag Team Championship]]
||The title was established on March 18, 2001, but was retired eight days later after WCW's purchase by the WWF.
|-
|[[WCW Light Heavyweight Championship]]
||The title was established in 1991 and was defended until September 1992, when the title was retired.
|-
|[[WCW Hardcore Championship]]
||The title was established in 1999 and was defended until January 2001, when [[Haku (wrestler)|Meng]] jumped to the WWF as champion. The title was retired later that year due to WCW being bought by the WWF.
|-
|[[WCW International World Heavyweight Championship]]
||The secondary world title of WCW. It was established in 1993 under WCW International, a fictitious subsidiary of WCW, and was defended until 1994 when it was unified with the WCW World Heavyweight Championship.
|-
|[[WWE United States Championship|WCW United States Heavyweight Championship]]
||The second highest ranked title used in WCW. It was established in 1975 under JCP and would continue to be used after WCW's purchase by the WWF until November 2001, when it was unified with the [[WWE Intercontinental Championship|WWF Intercontinental Championship]]. Under WWE, the title was revived as the WWE United States Championship in 2003.
|-
|[[WCW United States Tag Team Championship]]
||The title was established in 1986 under JCP and was defended within WCW until July 1992, when the title was retired.
|-
|[[WCW Women's Championship]]
||The title was established under WCW in 1996 and was defended in [[Gaea Japan]] until 1998 when the title was retired.
|-
|[[WCW Women's Cruiserweight Championship]]
||The title was established in 1997 but was retired the following year.
|-
|[[WCW World Heavyweight Championship]]
|The primary world title of WCW. It was established in 1991 under WCW and would continue to be used after WCW's purchase by the WWF until December 2001, when it was unified with the [[WWE Championship|WWF Championship]] at [[Vengeance (2001)|Vengeance]]. The [[Big Gold Belt]], which represented the championship, continued to appear until April 2002 when the new Undisputed WWF Championship belt was introduced.
|-
|[[WCW World Six-Man Tag Team Championship]]
||The title was established in February 1991 and defended until December 1991, when it was retired.
|-
|[[WCW World Tag Team Championship]]
|The world tag team title of WCW. It was established in 1975 under JCP and would continue to be used after WCW's purchase by the WWF until November 2001, when it was unified with the [[World Tag Team Championship (WWE)|WWF Tag Team Championship]].
|-
|[[WCW World Television Championship]]
||The title was established in 1974 under JCP and was defended within WCW until April 2000, when the title was retired.
|}
|}


==Books==
== Programming ==
{| class="wikitable"
*''[[WCW: The Ultimate Guide]]'' by Bob Ryder & Dave Scherer, [[2000]], ISBN 0-7894-6673-2.
|-
*''[[The Death of WCW]]'' by [[Wrestlecrap]] and [[Figure Four Weekly]], [[2004]], ISBN 1-55022-661-4.
! Program !! Start date !! End date !! Notes

|-
==See also==
| ''[[WCW Pro]]'' || January 11, 1958 || September 27, 1998 || Also known as ''WCW Pro Wrestling'', ''NWA Pro Wrestling'', and ''Mid-Atlantic Championship Wrestling''
* [[List of WCW stars]]
|-
* [[List of professional wrestlers]]
| ''[[WCW Saturday Night]]'' || December 25, 1971 || August 19, 2000 || Also known as ''WCW Saturday Morning'', ''World Championship Wrestling'', and ''[[Georgia Championship Wrestling]]''
* [[List of professional wrestling stables]]
|-
* [[WCW PPV|List of WCW Pay Per Views]]
| ''[[Best of World Championship Wrestling]]'' || 1973 || 1987 || Also known as ''Best of Championship Wrestling''
* [[The Alliance]]
|-
* [[Nitro Girls]]
| ''[[WCW WorldWide]]'' || 1975 || April 1, 2001 || Also known as ''WCW World Wide Wrestling'', ''NWA World Wide Wrestling'', and ''World Wide Wrestling''
* [[WCW Monday Nitro]]
|-
* [[WCW Thunder]]
| ''[[Clash of the Champions|WCW Clash of the Champions]]'' || March 27, 1988 || August 21, 1997 || Also known as ''NWA Clash of the Champions''
* [[Jim Crockett Promotions]]
|-

| ''[[WCW Main Event]]'' || January 21, 1988 || January 3, 1998 || Also known as ''NWA Main Event''
==WCW Titles==
|-
*[[WCW World Heavyweight Championship]]
| ''[[WCW Power Hour]]'' || June 23, 1989 || March 5, 1994 || Also known as ''NWA Power Hour''
*[[WCW International Championship]]
|-
*[[WWE United States Championship|WCW United States Heavyweight Championship]]
| ''[[WCW All Nighter]]'' ||March 6, 1994 ||January 10, 1995 ||
*[[WCW Television Championship|WCW World Television Championship]]
|-
*[[WCW Hardcore Championship]]
| ''[[WCW Prime]]'' || February 6, 1995 || October 14, 1996 || Final episode presented as ''WCW Wrestling''
*[[WWE Cruiserweight Championship|WCW Cruiserweight Championship]]
|-
*[[WCW Light Heavyweight Championship]]
| ''[[WCW Monday Nitro]]'' || September 4, 1995 || March 26, 2001 ||
*[[WCW Women's Championship]]
|-
*[[WCW United States Tag Team Championship]]
| ''[[WCW Thunder]]'' || January 8, 1998 || March 21, 2001 ||
*[[WCW Cruiserweight Tag Team Championship]]
|}
*[[WCW World Six-Man Tag Team Championship]]

==External links==
* [http://www.imdb.com/title/tt0185130/combined "WCW Monday Nitro" (TV-Series 1995-2001)]

*[http://www.wrestleview.com/info/faq/wcw.shtml WCW - FAQ]

*[http://www.sportztawk.com/thread9130/page1.html HISTORY OF WCW: The Beginnings]

*[http://www.ddtdigest.com/ DDT Digest, the resting place of WCW on the internet]

*[http://www.flagshipnews.com/archives_2004/feb262004_23.shtml Bischoff looks back at Monday night rivalry]

*[http://slam.canoe.ca/SlamWrestlingBiosH/hhh_mar01-can.html Triple H on the collapse of WCW and ECW]

*[http://slam.canoe.ca/SlamWrestlingBiosK/mar19_konnan-can.html Konnan: Politics killed WCW]

* [http://groups.google.com/groups?selm=20020722154905.06776.00000082%40mb-fc.aol.com&oe=UTF-8&output=gplain The Seven Deadly Sins Of WCW]

* [http://groups.google.com/groups?hl=en&lr=&selm=20010422221832.25059.00000347%40ng-cv1.aol.com When did Nitro JUMP THE SHARK?]


== In other media ==
* [http://www.amiannoying.com/(iajsmv55cym0x4551ugsut2h)/view.aspx?ID=8550 AmIAnnoying.com: WCW - World Championship Wrestling]


WCW had a presence in [[NASCAR]] from the mid-1990s to 2000, sponsoring the #29 team in the [[Xfinity Series|Busch Grand National Series]] full-time and the #9 [[Melling Racing]] team in the [[Monster Energy NASCAR Cup Series#Winston Cup|Winston Cup Series]] part-time. In 1996, [[Kyle Petty]]'s #49 car in the Busch Grand National series was sponsored by the nWo, and [[Wally Dallenbach Jr.]] briefly drove a WCW-sponsored car for Galaxy Motorsports.<ref>{{Cite web |last=Sedor |first=Sean |date=2024-02-16 |title=In The Ring & On The Track: A History of NASCAR and Wrestling Crossovers - Part 1: WCW |url=https://www.voicesofwrestling.com/2024/02/16/in-the-ring-on-the-track-a-history-of-nascar-and-pro-wrestling-crossovers-part-1-wcw/ |access-date=2025-03-14 |website=Voices of Wrestling |language=en-US}}</ref> ''[[Ready to Rumble]]'' (2000),a film based on WCW was released by [[Warner Bros.]],Directed By [[Brian Robbins]] and it stars [[David Arquette]],[[Scott Caan]] & [[Oliver Platt]].
*[http://www.forbes.com/ceonetwork/2004/12/17/1217bookreview.html Forbes.com: Body Slammed]


Several WCW video games were made in the 1980s, 1990s and early 2000s, including ''[[WCW Wrestling]]'', ''[[WCW SuperBrawl Wrestling]]'', ''[[WCW vs. the World]]'', ''[[WCW vs. nWo: World Tour]]'', ''[[WCW Nitro]]'', ''[[WCW/nWo Thunder]]'', ''[[WCW/nWo Revenge]]'', ''[[WCW Mayhem]]'', and ''[[WCW Backstage Assault]]''.<ref>{{Cite web |last=Schlabaugh |first=Ethan |last2=Djeljosevic |first2=Danny |date=2020-12-10 |title=Every WCW Video Game Ever, Ranked From Worst To Best |url=https://www.thesportster.com/wcw-video-games-best-worst/ |access-date=2025-03-14 |website=TheSportster |language=en}}</ref>
*[http://groups-beta.google.com/group/rec.sport.pro-wrestling.moderated/browse_frm/thread/20ac03020df3c7b7/b301cfb0694d85fd?tvc=1&q=victims+of+hulk+hogan#b301cfb0694d85fd Why WCW went out of business and was bought by the WWF]


== Notes ==
*[http://www.obsessedwithwrestling.com/columns/donaldgarner/01.html The Death of WCW: Who killed Who?]
{{NoteFoot}}


== References ==
*[http://www.livedailystore.com/1550226614/The_Death_of_WCW.html liveDaily Store - The Death of WCW]
{{reflist}}


=== Works cited ===
*[http://mrtitopdc.tripod.com/march31_2001.htm Brief Recap on Why WCW Went Downhill]
<!-- This section is ONLY for books that are cited in footnotes of this Wikipedia article. -->
* {{cite book |author=[[Eric Bischoff]] |author-link= |date=2006 |title=Controversy Creates Cash |url= |location= |publisher=Pocket Books |page= |isbn=1-4165-2729-X}}


== External links ==
*[http://gumgod.com/mike_wcw.htm A fan's theory as to why the promotion failed]
*[https://web.archive.org/web/*/http://www.wcwwrestling.com/ WCW official website (archived)]
*[http://www.wwe.com/classics/wcw WCW on WWE.com]
*[http://www.wwe.com/inside/titlehistory/wcwchampionship/ WWE.com's WCW World Heavyweight Championship History]
*[http://www.ddtdigest.com/ DDT Digest – World Championship Wrestling Results and Commentary]


{{World Championship Wrestling}}
*[http://www.gerweck.net/wwa040301.htm Monday Night Wars Dominated by Vince McMahon; Who is to Blame?]
{{WCWPPV}}
{{Navboxes
|list1=
{{New World Order}}
{{World Wrestling Entertainment}}
{{National Wrestling Alliance}}
{{Professional wrestling in the United States}}
{{Jim Crockett Promotions}}
{{Turner Sports}}
}}


[[Category:Professional wrestling promotions]]
[[Category:World Championship Wrestling| ]]
[[Category:Professional wrestling]]
[[Category:Entertainment companies disestablished in 2017]]
[[Category:Entertainment companies established in 1988]]
[[de:WCW]]
[[Category:Defunct companies based in Georgia (U.S. state)]]
[[es:World Championship Wrestling]]
[[Category:Defunct brands]]
[[Category:Defunct professional wrestling promotions]]
[[Category:Jim Crockett Promotions]]
[[Category:National Wrestling Alliance]]
[[Category:National Wrestling Alliance members]]
[[Category:History of WWE]]
[[Category:Former Time Warner subsidiaries]]
[[Category:Organizations based in Atlanta]]
[[Category:Mass media companies established in 1988]]
[[Category:Mass media companies disestablished in 2001]]
[[Category:WWE mergers and acquisitions]]
[[Category:Professional wrestling in Atlanta]]

Latest revision as of 23:30, 30 May 2025

World Championship Wrestling, Inc.
World Championship Wrestling
Formerly
  • Universal Wrestling Corporation (1988, 2001–2017)
  • World Championship Wrestling, Inc. (1988–2001)
Company typePrivate
IndustryProfessional wrestling
Predecessor
FoundedOctober 11, 1988; 36 years ago (1988-10-11)[1]
FounderTed Turner
Defunct
  • March 31, 2001; 24 years ago (2001-03-31) (de facto)
  • December 16, 2017; 7 years ago (2017-12-16) (de jure)
FateShut down and renamed by AOL Time Warner, later merged with Turner Broadcasting System; select assets purchased by the WWF
SuccessorWWE brands
HeadquartersWilliams Street
Atlanta, Georgia, U.S.
Area served
Worldwide
ProductsTelevision programming
Internet programming
Merchandise
Revenue~$500 million (1999)[2]
Number of employees
c. 150 (March 1998)[3]
Parent
WebsiteWCW Wrestling (archived)
WCW on WWE.com

World Championship Wrestling (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of National Wrestling Alliance (NWA) territory Jim Crockett Promotions (JCP) (which had aired its programming on TBS).

For all of its existence, WCW was one of the two top professional wrestling promotions in the United States alongside the World Wrestling Federation (WWF, now WWE), at one point surpassing the latter in terms of popularity.[4] After initial success through utilization of established wrestling stars of the 1980s, the company appointed Eric Bischoff to executive producer of television in 1993. Under Bischoff's leadership, the company enjoyed a period of mainstream success characterized by a shift to reality-based storylines, and notable hirings of former WWF talent.[5] WCW also gained attention for developing a popular cruiserweight division, which showcased an acrobatic, fast-paced, lucha libre-inspired style of wrestling.[6] In 1995, WCW debuted their live flagship television program Monday Nitro, and subsequently developed a ratings competition against the flagship program of the WWF, Monday Night Raw, in a period now known as the Monday Night War. From 1996 to 1998, WCW surpassed their rival program in the ratings for 83 consecutive weeks.[7]

Beginning in 1999, WCW endured significant losses in ratings and revenue due to creative missteps and suffered from the fallout from the 2001 merger of America Online (AOL) and Turner Broadcasting parent Time Warner (later WarnerMedia, now known as Warner Bros. Discovery (WBD)). Soon thereafter, WCW was shut down, and the WWF purchased select WCW assets in 2001, including its video library, intellectual property (including the WCW name and championships), and some wrestler contracts.[8][9] The corporate subsidiary, which was retained to deal with legal obligations and reverted to the Universal Wrestling Corporation name, officially became defunct in 2017.

History

[edit]

1982 to 1993: Origins, creation, and NWA membership

[edit]

"World Championship Wrestling" was a television show produced by Georgia Championship Wrestling (GCW) since 1982. Jim Barnett (who had briefly owned the Australian promotion of that name) came to Atlanta in the 1970s during an internal struggle for control of GCW.[10] Barnett ultimately became majority owner of the promotion, and began using his previous promotion's name for GCW's weekly Saturday television program in 1982. Following the events that became known as Black Saturday, in which GCW and its television program briefly came under the ownership of the WWF, the promotion was eventually purchased by Charlotte, North Carolina–based Jim Crockett Promotions (JCP), the promoter of the Mid-Atlantic territory immediately north of Georgia.

Influential wrestling magazine Pro Wrestling Illustrated and its sister publications thereafter habitually referred to JCP as "World Championship Wrestling", "WCW" and most commonly "the World Championship area" and continued to do so until early 1988 when it began referring to the company solely as the NWA, reasoning that "it has become apparent that the NWA and the World Championship area are one and the same."[11][12]

By late 1988, JCP was financially struggling after further territory acquisitions. Ted Turner, the namesake principal owner of Turner Broadcasting System, formed a new subsidiary in October 1988 to acquire most of the assets of JCP. The acquisition was completed on November 2, 1988. While initially the subsidiary was incorporated as the "Universal Wrestling Corporation", following the purchase the decision was made to utilize the familiar "World Championship Wrestling" as the name for the promotion.[13]

In late Summer/early Autumn 1993, a behind-the-scenes dispute between WCW and the NWA Board of Directors over who had the right to authorize NWA World Heavyweight Championship title changes ultimately resulted in WCW formally withdrawing from the NWA and becoming a standalone wrestling promotion.[13][14]

1993 to 1996: Eric Bischoff takes charge; launch of WCW Monday Nitro

[edit]

In February 1993 former commentator Eric Bischoff was appointed as Executive Producer of WCW,[15][16] and by 1994 he had been promoted once again to Senior Vice President,[17] a position which gave Bischoff both creative and financial control of WCW. At this point, the promotion was struggling financially[note 1] and was widely perceived within the wrestling industry to be at a low ebb. To counter this, Bischoff felt that WCW was in need of radical reform; to this end, Bischoff sought to modernise WCW and move its image away from that of a Southern-based "rasslin" company. To achieve this, Bischoff increased WCW's production values, avoided unprofitable house shows, increased the number of WCW pay-per-views (PPVs, which were profitable), decreased the number of Southern accents on commentary, and began recruiting top stars away from the World Wrestling Federation (WWF).[19] This led to marquee names such as Hulk Hogan and "The Macho Man" Randy Savage joining WCW's ranks and helping to supplement its business.[20][21]

In 1995, during a face-to-face meeting with Ted Turner, Bischoff was able to convince Turner that in order for WCW to become competitive with the WWF, WCW would require an equivalent to WWF's new flagship cable show WWF Raw, which aired on the USA Network.[22] The meeting led to Turner greenlighting the creation of WCW Monday Nitro, which would air on TNT on the same day and in the same time slot as Raw.[22] Nitro would debut on September 4, 1995, and directly lead into the Monday Night War era of professional wrestling, in which WCW Nitro and WWF Raw would fiercely compete to beat each other in the Nielson ratings each and every week. The struggle between the two promotions, each one attempting to produce the best television show possible each week, led to an explosion in the popularity of professional wrestling in the United States and in hindsight is widely considered a golden era.

1996 to 1998: WCW's exponential growth; Nitro defeats Raw for 83 weeks

[edit]
The creation of the New World Order stable was a pivotal movement in WCW History and coincided with WCW Nitro overtaking WWF Raw in the Nielsen ratings
  • "Surfer" Sting
  • pre-1996
  • "Crow" Sting
  • 1996 onwards
As part of the tonal shifts that occurred in WCW under Eric Bischoff, performers such as Sting dramatically altered their personas

WCW Monday Nitro proved a success for the company, which was immediately able to create a television audience of an equivalent size to WWF Raw. Between September 1995 and May 1996, Nitro and Raw regularly traded victories in the battle for the largest television audience. However, in June 1996, Nitro would begin a streak of 83 consecutive victories over Raw, initially sparked by the start of the New World Order (nWo) storyline.[23][24] The start of the nWo angle saw former WWF talent Scott Hall and Kevin Nash unexpectedly leave the WWF to come to Monday Nitro on consecutive episodes, and each time insinuate that they were there on behalf of the WWF to fight a proxy war.[13][23] They also alleged that they would soon be joined by a third major figure; this "third man" was eventually revealed to be Hulk Hogan at Bash at the Beach 1996. A major advantage WCW Nitro initially had over WWF Raw was that Nitro was live-to-air every week, while Raw alternated between live episodes and ones taped in advance and aired the following week. Nitro's live atmosphere enhanced segments such as the Hall and Nash debuts as it gave the show an unscripted, "anything can happen at any time" feeling to the television audience.

The start of the nWo angle, which immediately proved immensely popular and intriguing to wrestling fans,[25] was part of a wider shift in the WCW presentation still being pursued by Eric Bischoff. As part of his overhaul of WCW, Bischoff wanted to grow WCW's audience amongst 18 to 35-year-olds.[26] To that end, he alongside WCW's booker Kevin Sullivan[27] began grounding WCW characters and storylines more in reality, utilising real names and darker themes in contrast to the more cartoon-like presentation which had dominated wrestling in the 1980s and early 1990s. An example of this shift in tone was seen in the transformation of top WCW star Sting over the course of 1996 following the start of the nWo angle, whose persona shifted from a colorful and cheerful clean-cut face to a dark, depressed and brooding antihero inspired by the 1994 film The Crow.[13][28][note 2] Another major innovation occurring concurrently in WCW was the introduction of the Cruiserweight division, which saw the introduction of smaller, more agile and more athletic wrestlers performing fast-paced, high-flying dangerous matches on WCW shows.[29] This added another unique element to WCW shows that helped propel their surging popularity.

The combination of a more adult-orientated presentation, live and unedited television, more reality-based storylines, new top-level talent, new and intriguing characters, and more varied in-ring action saw WCW's fortunes dramatically shift; the company went from struggling financially as late as 1995 to generating $55 million in profit in 1998.[30] December 1997's Starrcade pay-per-view (PPV) event became the highest-grossing PPV of all time for the company, thanks in large part to the show being billed as the culmination of a year-and-a-half feud between Sting and "Hollywood" Hulk Hogan.[13][31][32]

1998 to 2001: Leadership changes; collapse and eventual demise

[edit]

1996 and 1997 had been banner years for WCW, with profits and popularity soaring. 1998 saw profits continue to rise. However, maintaining the quality of the shows became difficult, particularly after WCW's owners Time Warner Entertainment (who bought Turner Broadcasting System in 1996) ordered the creation of a second live cable WCW program WCW Thunder, to air on Thursdays on TBS starting on January 8, 1998,[13][33] as well as ordering a third hour to be added to Nitro's runtime.[33] Nonetheless, the creation of new major headline babyface stars such as Diamond Dallas Page and Goldberg were causes for optimism, making the company initially less dependent on the nWo storyline for ratings. However, beginning in Spring 1998, WCW began an angle which saw the nWo split into a heel faction, nWo Hollywood (centered around "Hollywood" Hulk Hogan), and the rival face nWo Wolfpac (consisting of stars such as Kevin Nash, Randy Savage, Sting, Lex Luger and Konnan). Speaking in hindsight in 2023, Eric Bischoff has said the angle was rushed, ill-conceived and had no long-term direction.[34] By this point, many critics began to argue that WCW was now completely overreliant on the nWo storyline and unable to pivot to a new grand concept. Additionally, beginning in the summer of 1998, Bischoff has claimed that Time Warner Entertainment management began to increasingly micromanage WCW and meddle in its presentation. Executives at Time Warner Entertainment began to increasingly advocate that WCW should pivot to more a "family-friendly" orientation, and drop the reforms that turned around the company's fortunes.[25]

Concurrently to WCW beginning to struggle under the weight of its own momentum, the WWF began to turn the corner on its own reforms. Having been caught flatfooted by the total reconfiguration of WCW and the success of Nitro in 1996 and 1997, by 1998 the WWF was building its own momentum. Taking most of the innovations WCW had implemented and reapplying them to their own presentation, WWF began its "Attitude Era". Building around newly emerging stars such as Stone Cold Steve Austin and The Rock, as well as WWF promoter Vince McMahon becoming a major on-screen character himself, the WWF finally ended Nitro's 83 weeks of ratings victories on April 13, 1998. For the next four months, Nitro and Raw would trade wins until October 26, 1998, when Nitro scored its last-ever ratings victory over Raw. The combined pressure of the WWF seizing back the ratings lead as well as WCW's own internal problem caused tension amongst both the on-screen talent and management.

By November 1998 Kevin Nash had become head booker of WCW, overseeing the creative direction of both Nitro and Thunder.[35][36] Nash's tenure was fraught with unpopular decisions, such as the move that saw the popular undefeated streak of WCW Champion Goldberg ended by Nash himself, who then became champion,[37] only for Nash to then lay down for Hollywood Hogan and reform a reunited nWo in the widely panned "Fingerpoke of Doom" angle.[13][38][39][40]

Bischoff removed from power; Vince Russo and Ed Ferrera arrive

[edit]

By September 1999, the rapidly declining ratings of Nitro (now half that of Raw), drastic dropoff in revenue,[30][note 3] and the increasing antagonism between Eric Bischoff and Time Warner executives prompted the head of Turner Sports, Harvey Schiller, to relieve Bischoff of his position.[13][30][41] Almost immediately Schiller found a duo to replace Bischoff: former head writers for Raw Vince Russo and Ed Ferrera.[13][42] Russo had just weeks prior walked off the job at the WWF after a dispute with Vince McMahon over work hours, and Ed Ferrera soon followed.[42][43] Russo and Ferrera were heralded at the time as the main drivers in the turnaround at WWF over the previous two years with their writing philosophy of "Crash TV",[42] a presentation style that emphasized Soap opera style storylines, lengthier non-wrestling segments, frequent heel/face turns, an increased amount of female representation on the show, expanded storyline depth, frequent title changes, and a greater focus on developing mid-card talent.[44]

The tenure of Russo and Ferrera at the creative helm of WCW was short-lived; by March 2000 the pair had been suspended from their positions as their provocative and edgy angles caused constant protest from AOL Time Warner executives. AOL and Time Warner had merged in January 2000 and, according to Bischoff and Russo, headquarters′ eagerness to tone down WCW had only grown more intense because of this.[45]

Mounting frustrations amongst the talent resulted in many leaving WCW for the WWF; The Giant and Chris Jericho were the first major talent to "jump" to the WWF in 1999, but they were soon followed by many others. Chris Benoit (WCW World Heavyweight Champion at the time), Dean Malenko, Eddie Guerrero and Perry Saturn, who performed together on WCW television as "The Revolution", all collectively walked out of WCW and over to the WWF in January 2000,[46] an incident which resulted in a number of firings amongst WCW management. With shakeups to WCW management becoming more and more frequent, the WCW talent began to lose any sense of leadership or direction, which in turn caused them to form bickering political cliques amongst themselves.

Bischoff and Russo collaboration

[edit]

In April 2000, WCW attempted to resolve its creative issues by asking Eric Bischoff to return but work alongside Vince Russo as a duo.[13] The pairing was not cohesive and frequently chafed over the direction of the company. Creatively, the year 2000 saw WCW attempt numerous publicity stunts to gain traction, such as making actor David Arquette (who then had no professional wrestling experience) the WCW World Heavyweight Champion.[47] These moves only served to push traditional wrestling fans away from WCW.[47] Events such as Goldberg forcing WCW World Heavyweight Champion Bret Hart into retirement following a botched move at Starrcade 1999,[48] followed just days later by Goldberg very seriously injuring himself during an angle on Thunder,[49][note 4] and Hollywood Hogan seemingly quitting the company live on PPV at Bash at the Beach 2000 only seemed to further a sense that the company was spiralling out of control.[13] By July 2000 Bischoff had walked off the job.[50]

2001: Sale to the World Wrestling Federation

[edit]

In 2000, several potential buyers for WCW were rumored to show interest in the company. Ted Turner, however, did not hold influence over Time Warner before the final merger of America Online (AOL) and Time Warner in 2001, and most offers were rejected. Eric Bischoff, working with Fusient Media Ventures, made a bid to acquire the company in January 2001.[51] One of the primary backers in the WCW deal backed out after AOL Time Warner refused to allow WCW to continue airing on its networks, leaving Fusient to take that offer off the table while it attempted to bring a new deal around.

In the meantime, Jamie Kellner was handed control over the Turner Broadcasting division in 2000, eventually succeeding Ted Turner on March 7, 2001.[52][53][54] Along with AOL Time Warner, Kellner deemed WCW, along with Turner Sports as a whole, to be out of line with its image and saying that it "would not be favorable enough to get the 'right' advertisers to buy airtime" (even though Thunder was the highest-rated show on TBS at the time). As a result, WCW programming was cancelled on TBS and TNT.[55][56] Another factor in Kellner's decision to cancel all WCW programming was the terms of the company's purchase deal with Fusient, which included giving Fusient control over time slots on TNT and TBS even if those slots did not air WCW programming. WCW's losses were then written off via purchase accounting.[57]

The cancellation of WCW programming left the WWF free to acquire the key assets of WCW through its new subsidiary W. Acquisition Company, which was renamed WCW Inc. afterwards.[8][9] AOL Time Warner sold the rights to the World Championship Wrestling name, branding, championships, and all other remaining assets aside from the talent roster and video library to WWF for $2.5 million in March 2001.[58] Shortly afterwards WWF paid an additional $1.8 million to cover costs to AOL Time Warner in the negotiations, bringing the final tally of WCW's sale to $4.3 million.[59] AOL Time Warner maintained its subsidiary, which reverted to its original legal name of the Universal Wrestling Corporation (UWC), to deal with legal obligations and liabilities not acquired by the WWF. The UWC was listed as a subsidiary of Time Warner until 2017, when it was merged into Turner Broadcasting System.[60][61]

Some of the WCW roster joined the WWF immediately and participated in The Invasion storyline as part of The Alliance which lasted until the end of 2001. However, many of WCW's top stars still had guaranteed contracts with UWC, and WWF chose not to buy out these contracts; most of these wrestlers chose to sit out the length of their contracts rather than breaking them in order to work for the WWF.[62] Most would eventually find their way to WWE, although Sting remained a notable exception for almost a decade and a half.[62] After the Invasion storyline concluded, the WWF divided their roster into two brands. Reports indicate that the WWF considered using the WCW name for one of the brands, but instead introduced Raw and SmackDown!, named after WWF's two top programs. The decision was reportedly influenced by the poor reception of a July 2001 WCW-themed match broadcast on Raw Is War where Booker T defended his WCW Championship against challenger Buff Bagwell.[63][better source needed]

Many other WCW wrestlers moved to the World Wrestling All-Stars (WWA), XWF, Total Nonstop Action Wrestling (TNA) and Ring of Honor, which were all formed after the end of WCW.

Features

[edit]

Cruiserweight division

[edit]
5 time WCW Cruiserweight Champion Rey Mysterio
4 time WCW Cruiserweight Champion Chris Jericho
The WCW Cruiserweight division is widely credited with highlighting and benefiting a generation of smaller-sized, high-flying agile wrestlers in an era when "big men" were the norm. It produced long-lasting stars such as Rey Mysterio and Chris Jericho

In the spring of 1996, WCW introduced its "Cruiserweight division", a segmented portion of the roster featuring smaller, faster and more agile wrestlers that contrasted starkly, both visually and stylistically, with their heavyweight counterparts.[64] Although weight categories were not a new concept in wrestling or even WCW, the WCW Cruiserweight Division was quickly able to form a unique and popular identity by integrating and mixing wrestlers from all around the world and from vastly different wrestling styles, particularly Mexican luchadores such as Rey Misterio Jr., Psicosis, and Juventud Guerrera, but also Japanese "Super Juniors" such as Último Dragón. North American wrestlers, such as Chris Jericho, Eddie Guerrero, Dean Malenko and Chris Benoit, who had travelled abroad to Mexico and Japan earlier in their careers and learned the local styles were also able to thrive in the division.[64] The division as a whole became a showcase of a fast-paced, aerial and athletic style of wrestling which became highly influential in both the short and long term in the industry.[64] Eric Bischoff has credited with the division as becoming a defining feature of Monday Nitro that was as fundamental to the late 1990s popularity of WCW as the New World Order faction:

I think the cruiserweight division and the talent represented therein probably had as much to do with the success of Nitro as the nWo storyline and Hulk Hogan, Scott Hall, and Kevin Nash. I don’t think people recognize it. The talent in that division not only helped Nitro consistently defeat WWE...that talent forced WWE, as much as the nWo, to change the way they were presenting the product.[65]

— Eric Bischoff, speaking in 2020

The Cruiserweight division would continue to directly influence North American wrestling for many decades. Following the acquisition of WCW by WWF/WWE in 2001, WWE revived the Cruiserweight division in 2002 to be a feature of its Smackdown brand, with the WWE Cruiserweight Championship being deemed by the promotion to be the direct lineal successor to the WCW title. Simultaneously, the newly formed Total Nonstop Action wrestling promotion heavily featured their X Division, which did not limit participants by weight but rather by style. Nonetheless, the X-Division was considered a direct spiritual successor to the style developed in the WCW Cruiserweight division and became influential in its own right.[66] WWE and TNA/Impact have continued to experiment and use the Cruiserweight/X-Division concept on and off throughout the 2000s and 2010s and into the 2020s.[64]

Legacy

[edit]

WCW was extremely influential within professional wrestling in the 1990s and several elements innovated and introduced by WCW would continue to be used in professional wrestling decades after its closure.

Short-term legacy

[edit]

In the immediate aftermath of WWF's purchase of WCW, a significant portion of WCW's active roster was integrated into the WWF. These former WCW talents would be used as part of a "WCW vs WWF" storyline that ran in the WWF throughout 2001. The storyline began proper at the WWF Invasion pay-per-view, which received 775,000 buys and became one of the highest-grossing wrestling pay-per-views of all time.[67] Although WWF was able to recruit many of those on the WCW roster at the time of the purchase, it was unable to secure the use of most of its top-level stars, as they were signed to long-term contracts with AOL-Time Warner rather than WCW.[62] As such, these stars could remain inactive but still continue to be paid, and were not incentivized to join WWF until those contracts expired. It would not be until 2002 onwards that headline WCW stars such as Goldberg or Scott Steiner would join the company.[62] At the No Way Out pay-per-view in February 2002, WWE began their own version of the new World order centered around Hogan, Nash and Hall, but later incorporating former WCW stars the Giant (now known as the Big Show) and Booker T as well as WWE talent such as Shawn Michaels.

Throughout the early 2000s, many former WCW headliners found it difficult to integrate into WWE, as there continued to be legitimate tensions between the two groups. Former WCW performers such as Diamond Dallas Page (who had accepted a WWF contract in 2001) were perceived to be intentionally poorly used as part of a "victory lap" by WWF.[62] In turn, this dissuaded some WCW stars from trusting WWE; for example, Sting chose to remain out of WWE until 2014,[62] and even when he did join, WWE was criticised for using Sting to perform yet another victory lap at WrestleMania 31.[68]

After the closure of WCW, several new professional wrestling promotions would launch featuring former talent associated with WCW. The most prominent of these, Total Nonstop Action (TNA), was founded by Jeff Jarrett in 2002 and would attempt to take over WCW's market position in the mid-to-late 2000s using some former WCW stars such as Sting.[62] TNA would also adopt their own version of the Cruiserweight division, branded as the X Division.[69]

Long-term legacy

[edit]

Throughout the 2000s, WWE would incorporate elements into their shows formerly associated with WCW. Former WCW Championships such as the WCW World Heavyweight Championship, the WCW United States Championship and the WCW Cruiserweight Championship would be reactivated in WWE, with their WCW lineages acknowledged. The Cruiserweight division concept was introduced to WWE in 2002 and since then has been used intermittently throughout the 2000s, 2010s and 2020s from 2002 onwards. Some WCW mainstays such as Booker T, Eddie Guerrero, Chris Benoit and Chris Jericho were able to achieve long-term top positions within WWE by the mid to late 2000s. Similarly, promotions such as Total Nonstop Action would also make use of former WCW talent when possible and also continued the legacy of the Cruiserweight with their X-Division.

WWE has since released various WCW documentaries, anthologies, and compilations, including The Rise and Fall of WCW,[70] and a three volume series hosted by Diamond Dallas Page called The Very Best of WCW Monday Nitro.[71] WCW's library content would be made available with the launch of WWE Network in 2014.

WWE would revive several of WCW's events, including Great American Bash in 2004, Starrcade in 2017 and Halloween Havoc in 2020. WWE also utilized the Night of Champions name and theme used on the last episode of Nitro beginning in 2001, which was later known as Clash of Champions, similarly named from WCW's Clash of the Champions. In 2017, WWE held its first annual NXT WarGames event for its NXT brand, with that's year's event featuring the first WarGames match since the September 4, 2000, episode of Nitro.

In 2019, new promotion All Elite Wrestling (AEW) formed a partnership with WarnerMedia to air their flagship show, AEW Dynamite, on TNT, returning professional wrestling to the network for the first time since WCW's closure. On January 5, 2022, Dynamite moved to TNT's sibling network, TBS, marking the first time TBS has aired wrestling programming since the March 21, 2001, episode of WCW Thunder.[72] TNT has also broadcast AEW's second show, AEW Rampage, that ran from August 13, 2021, until December 27, 2024, and added another AEW show with the June 17, 2023, debut of AEW Collision.

In 2020, AEW revived WCW's Bash at the Beach series of shows with AEW Bash at the Beach on January 15, 2020. However, a lawsuit by WWE prevented further reuse of that branding.[73][74][75][76] Beginning in 2021, AEW began presenting their own version of WCW's WarGames match, held at the AEW Blood & Guts event.

Who Killed WCW?, a four-part documentary series based on the downfall of WCW premiered June 6, 2024 on Vice TV. The series was presented by Dwayne Johnson and featured former WCW personalities including Bill Goldberg, Eric Bischoff, Bret Hart, Booker T, Kevin Nash, amongst others.[77]

Championships

[edit]
Championship Notes
NWA Western States Heritage Championship A National Wrestling Alliance (NWA) championship intended for mid-card wrestlers. It was created under Jim Crockett Promotions (JCP) in 1987 and used in WCW until it was retired in 1989.
NWA World Heavyweight Championship The world title of the NWA. It was defended within WCW from 1988 until 1993.
NWA World Six-Man Tag Team Championship The title was established under the Chicago territory of the NWA in 1955 and defended within WCW from 1988 to 1989.
NWA World Tag Team Championship The world tag team title of the NWA. It was defended within WCW from 1992 through 1993.
WCW Cruiserweight Championship The title was established under WCW in 1996 and would continue to be used after WCW's purchase by the World Wrestling Federation (WWF, now WWE) until March 2008, when it was retired as the WWE Cruiserweight Championship.
WCW Cruiserweight Tag Team Championship The title was established on March 18, 2001, but was retired eight days later after WCW's purchase by the WWF.
WCW Light Heavyweight Championship The title was established in 1991 and was defended until September 1992, when the title was retired.
WCW Hardcore Championship The title was established in 1999 and was defended until January 2001, when Meng jumped to the WWF as champion. The title was retired later that year due to WCW being bought by the WWF.
WCW International World Heavyweight Championship The secondary world title of WCW. It was established in 1993 under WCW International, a fictitious subsidiary of WCW, and was defended until 1994 when it was unified with the WCW World Heavyweight Championship.
WCW United States Heavyweight Championship The second highest ranked title used in WCW. It was established in 1975 under JCP and would continue to be used after WCW's purchase by the WWF until November 2001, when it was unified with the WWF Intercontinental Championship. Under WWE, the title was revived as the WWE United States Championship in 2003.
WCW United States Tag Team Championship The title was established in 1986 under JCP and was defended within WCW until July 1992, when the title was retired.
WCW Women's Championship The title was established under WCW in 1996 and was defended in Gaea Japan until 1998 when the title was retired.
WCW Women's Cruiserweight Championship The title was established in 1997 but was retired the following year.
WCW World Heavyweight Championship The primary world title of WCW. It was established in 1991 under WCW and would continue to be used after WCW's purchase by the WWF until December 2001, when it was unified with the WWF Championship at Vengeance. The Big Gold Belt, which represented the championship, continued to appear until April 2002 when the new Undisputed WWF Championship belt was introduced.
WCW World Six-Man Tag Team Championship The title was established in February 1991 and defended until December 1991, when it was retired.
WCW World Tag Team Championship The world tag team title of WCW. It was established in 1975 under JCP and would continue to be used after WCW's purchase by the WWF until November 2001, when it was unified with the WWF Tag Team Championship.
WCW World Television Championship The title was established in 1974 under JCP and was defended within WCW until April 2000, when the title was retired.

Programming

[edit]
Program Start date End date Notes
WCW Pro January 11, 1958 September 27, 1998 Also known as WCW Pro Wrestling, NWA Pro Wrestling, and Mid-Atlantic Championship Wrestling
WCW Saturday Night December 25, 1971 August 19, 2000 Also known as WCW Saturday Morning, World Championship Wrestling, and Georgia Championship Wrestling
Best of World Championship Wrestling 1973 1987 Also known as Best of Championship Wrestling
WCW WorldWide 1975 April 1, 2001 Also known as WCW World Wide Wrestling, NWA World Wide Wrestling, and World Wide Wrestling
WCW Clash of the Champions March 27, 1988 August 21, 1997 Also known as NWA Clash of the Champions
WCW Main Event January 21, 1988 January 3, 1998 Also known as NWA Main Event
WCW Power Hour June 23, 1989 March 5, 1994 Also known as NWA Power Hour
WCW All Nighter March 6, 1994 January 10, 1995
WCW Prime February 6, 1995 October 14, 1996 Final episode presented as WCW Wrestling
WCW Monday Nitro September 4, 1995 March 26, 2001
WCW Thunder January 8, 1998 March 21, 2001

In other media

[edit]

WCW had a presence in NASCAR from the mid-1990s to 2000, sponsoring the #29 team in the Busch Grand National Series full-time and the #9 Melling Racing team in the Winston Cup Series part-time. In 1996, Kyle Petty's #49 car in the Busch Grand National series was sponsored by the nWo, and Wally Dallenbach Jr. briefly drove a WCW-sponsored car for Galaxy Motorsports.[78] Ready to Rumble (2000),a film based on WCW was released by Warner Bros.,Directed By Brian Robbins and it stars David Arquette,Scott Caan & Oliver Platt.

Several WCW video games were made in the 1980s, 1990s and early 2000s, including WCW Wrestling, WCW SuperBrawl Wrestling, WCW vs. the World, WCW vs. nWo: World Tour, WCW Nitro, WCW/nWo Thunder, WCW/nWo Revenge, WCW Mayhem, and WCW Backstage Assault.[79]

Notes

[edit]
  1. ^ In Controversy Creates Cash (2006), Bischoff claims that WCW lost approximately $10,000,000 in 1993[18]
  2. ^ Although Sting's shift to the "Crow" inspired character was part of the overall direction by Eric Bischoff, the specific idea that Sting should adopt the dark avenging character was generated by Scott Hall after seeing the film.[28]
  3. ^ Having made $55,000,000 in profits in 1998, by the final quarter of 1999 it was apparent to both Bischoff and Time Warner management that WCW would lose at least $5,000,000 that year.[30]
  4. ^ On the December 23, 1999, live episode of Thunder, WCW shot an angle in which Goldberg chased after members of the nWo backstage, who attempted to escape in a limousine. Goldberg proceeded to punch through the glass window of the limousine as an improvised part of the segment. The glass was real and as it shattered it cut Goldberg's arm deeply, severing an artery. After the segment, Goldberg was rushed to a local hospital and at one point his arm might have to be amputated. Eventually, the wound was closed with 40 stitches but it took 5 months for Goldberg to recover from the injury.[49]

References

[edit]
  1. ^ "Universal Wrestling Corporation". georgiacompanieslist.com. Archived from the original on September 24, 2017. Retrieved July 26, 2014.
  2. ^ Atlanta Business Journal June 28, 1999 Archived May 29, 2021, at the Wayback Machine
  3. ^ "Eric Bischoff". Off the Record with Michael Landsberg. March 18, 1998. TSN. Monday night is that one time during the week when I can forget that I'm the president of WCW, that I've got 150 employees to worry about.
  4. ^ Jericho, Chris; Fornatale, Peter Thomas (2007). A Lion's Tale: Around the World in Spandex. Grand Central. ISBN 978-0-446-40890-5. [Bischoff] constantly trumpeted to anybody who would listen that Hogan and the nWo were the sole reason why WCW had pulled ahead of WWF in the ratings war. He never stopped to think that another reason may have been the hard work of the leprosy-afflicted cruiserweights.
  5. ^ "Sting". WWE.com. WWE. 2014. Retrieved July 24, 2017.
  6. ^ Mudge, Jacqueline (2013). Billy Kidman. Infobase. ISBN 978-1-4381-4646-1. The cruiserweight division had become the most exciting aspect of WCW.
  7. ^ Bryan, Daniel; Tello, Craig (2015). Yes!: My Improbable Journey to the Main Event of WrestleMania. St. Martin's. p. 70. ISBN 978-1-4668-7662-0. WWE was looking to start a new cruiserweight division like the one that was popular in WCW.
  8. ^ a b Green, Jordan (December 14, 2005). "I was famous for getting beat up': The glorious and tragic story of Carolina wrasslin". YES! Weekly.
  9. ^ a b Assael, Shaun; Mooneyham, Mike (July 16, 2002). Sex, Lies and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation. Crown Publishers. p. 252. ISBN 0-609-60690-5.
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  11. ^ Ratings Analysis, Pro Wrestling Illustrated May 1988
  12. ^ "NWA and WWF gain momentum – Is Wrestling Headed Towards A Two Party System?" Pro Wrestling Illustrated October 1987. Article contains copious examples of references to Jim Crockett Promotions as "World Championship Wrestling"/"WCW"/"the World Championship area".
  13. ^ a b c d e f g h i j k "The History of WCW". WWE.com. Retrieved October 20, 2023.
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  15. ^ Bischoff 2006, p. 83.
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  18. ^ Bischoff 2006, p. 90.
  19. ^ Bischoff 2006, p. 91.
  20. ^ Bischoff 2006, p. 124.
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  22. ^ a b Bischoff 2006, p. 151.
  23. ^ a b Raimondi, Marc (December 9, 2019). "WWE to honor nWo with Hall of Fame induction". ESPN. Retrieved October 20, 2023.
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  25. ^ a b Mooneyham, Mike (November 12, 2022). "Eric Bischoff 'plane crash' pitch was WCW storyline that Harvey Schiller shot down". Post and Courier. Retrieved October 20, 2023.
  26. ^ Bischoff 2006, p. 166.
  27. ^ Bischoff 2006, p. 203.
  28. ^ a b Bischoff 2006, p. 237.
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Works cited

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