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'''Shaadi.com''' is an Indian matrimonial website and the world’s largest matrimonial service. Shaadi.com claims to have the highest number of users and successful matches (822,073 as of 2009 and over 1.3 million as of 2011<ref name="NWT"/>) in the online matrimonial market and competes with [[BharatMatrimony.com]] and [[Jeevansathi]].<ref name="(eds.)">{{cite book|author=Nadja-Christina Schneider, Bettina Gräf|title=Social Dynamics 2.0: Researching Change in Times of Media Convergence. Case studies from the Middle East and Asia|url=http://books.google.com/books?id=ARMKbmpRlaMC&pg=PA52|accessdate=15 September 2011|publisher=Frank & Timme GmbH|isbn=978-3-86596-322-2|page=52}}</ref> Shaadi.com was founded by [[Anupam Mittal]] and [[People Group]] in 1997.<ref name="Paul2009">{{cite book|last=Paul|first=Jessie|title=No Money Marketing|url=http://books.google.com/books?id=uSU856t-4csC&pg=PA40|accessdate=15 September 2011|date=1 December 2009|publisher=Tata McGraw-Hill Education|isbn=978-0-07-015270-0|page=40}}</ref> The site, much like a dating website but for marriages, permits individuals to post their profiles and responses including horoscope, caste, language and religion.<ref name="Paul2009"/> According to founder Mittal, in 2000 some 30% of the site members were from the Indian diaspora.<ref name="Paul2009"/>
'''Shaadi.com''' is the world’s largest matrimonial website. It was founded by Anupam Mittal in 1996 and claims to have over 2 million matches as of 2013<ref name="NWT"/>) in the online matrimonial market and competes with [[BharatMatrimony.com]] and [[Jeevansathi.com]].<ref name="(eds.)">{{cite book|author=Nadja-Christina Schneider, Bettina Gräf|title=Social Dynamics 2.0: Researching Change in Times of Media Convergence. Case studies from the Middle East and Asia|url=http://books.google.com/books?id=ARMKbmpRlaMC&pg=PA52|accessdate=15 September 2011|publisher=Frank & Timme GmbH|isbn=978-3-86596-322-2|page=52}}</ref> <ref name="Paul2009">{{cite book|last=Paul|first=Jessie|title=No Money Marketing|url=http://books.google.com/books?id=uSU856t-4csC&pg=PA40|accessdate=15 September 2011|date=1 December 2009|publisher=Tata McGraw-Hill Education|isbn=978-0-07-015270-0|page=40}}</ref> This matrimonial site permits individuals to post their profiles and responses including horoscope, caste, language and religion.<ref name="Paul2009"/> According to Mr.Mittal, in 2000 nearly 30% of the site members were from the Indian diaspora.<ref name="Paul2009"/>


Shaadi.com was a recipient of the ‘Best Designed Matrimonial Website’ award given by the [[PC World Web Awards]] in 2007 and 2008 and in September 2007 ''[[Business Today (business magazine)|Business Today]]'' cited the company as one of the Top 10 Marketers in India.<ref name="NWT">{{cite web|url=http://www.newswiretoday.com/news/45581/|title=Shaadi.com Ties Up with Star Plus for India’s First Reality Matrimonial TV Show|publisher=''News Wire Today''|date=27 January 2009|accessdate=15 September 2011}}</ref> In 2009 it collaborated with [[Star Plus]] to produce India’s first reality matrimonial TV show.<ref name="NWT"/> Shaadi.com is extremely well advertised and regularly appear in adverts on websites such as [[Yahoo!]].
Shaadi.com was a recipient of the ‘Best Designed Matrimonial Website’ award given by the [[PC World Web Awards]] in 2007 and 2008 and in September 2007 ''[[Business Today (business magazine)|Business Today]]'' cited the company as one of the Top 10 Marketers in India.<ref name="NWT">{{cite web|url=http://www.newswiretoday.com/news/45581/|title=Shaadi.com Ties Up with Star Plus for India’s First Reality Matrimonial TV Show|publisher=''News Wire Today''|date=27 January 2009|accessdate=15 September 2011}}</ref> In 2009 it collaborated with [[Star Plus]] to produce India’s first reality matrimonial TV show.<ref name="NWT"/>. In 2011, Shaadi.com was ranked amongst the world’s 50 Most Innovative Companies by Fast Company. In 2012, Best Use of Internet for Social & Economic Development for Shaadi.com’s Angry Brides Campaign at the Indian Digital Award by Internet & Mobile Association of India (IAMAI). Best eCommerce site by Indian Digital Media Awards in 2012. Shaadi.com, the only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013. Shaadi.com is extremely well advertised and regularly appear in adverts on websites such as [[Yahoo!]].


Shaadi.com pioneered online matrimonials when it launched in 1996<ref>{{cite web|last=Sen|first=Satrajit|title=Arranged marriages over the internet were a laughable idea when Shaadi.com started!|url=http://www.indiadigitalreview.com/interviews/arranged-marriages-over-internet-were-laughable-idea-when-shaadicom-started-anupam-g-mitt|publisher=Indian Digital Review|accessdate=05 Dec 2011}}</ref> and continues to lead the category after more than 15 years. Shaadi.com claims that the service has touched the lives of over 20 million people globally and has helped over 2 million<ref>{{cite web |title=Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards|url=http://www.business-standard.com/india/news/shaadicom-votedbest-matrimonial-website-in2011-readers-choice-awards-/437443/|publisher=Business Standard|accessdate=Jun 01, 2011}}</ref> people find their matches.
Shaadi.com pioneered online matrimonials when it launched in 1996<ref>{{cite web|last=Sen|first=Satrajit|title=Arranged marriages over the internet were a laughable idea when Shaadi.com started!|url=http://www.indiadigitalreview.com/interviews/arranged-marriages-over-internet-were-laughable-idea-when-shaadicom-started-anupam-g-mitt|publisher=Indian Digital Review|accessdate=05 Dec 2011}}</ref> and continues to lead the category after more than 16 years. The company claims that the service has touched the lives of over 20 million people globally and has helped over 2 million<ref>{{cite web |title=Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards|url=http://www.business-standard.com/india/news/shaadicom-votedbest-matrimonial-website-in 2011-readers-choice-awards-/437443/|publisher=Business Standard|accessdate=Jun 01, 2011}}</ref> people find their matches.


[[File:Shaadi.com on Vodafone billboard.jpg|thumb|right|A billboard in [[Delhi]] of [[Vodafone India|Vodafone]] showing its collaboration with Shaadi.com]]
[[File:Shaadi.com on Vodafone billboard.jpg|thumb|right|A billboard in [[Delhi]] of [[Vodafone India|Vodafone]] showing its collaboration with Shaadi.com]]
In the offline space, Shaadi.com extends its services to parents and members through Shaadi.com Centers &mdash; a network of retail outlets across India that offer matrimonial related services, from matchmaking to wedding planning. Launched in 2004, Shaadi.com Center,<ref>{{cite web|title=Shaadi.com's offline centre launched|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/article999145.ece |publisher=The Hindu Business Line|accessdate=July 22, 2010}}</ref> today has become the world’s largest chain of matrimonial service centers and is present in India through over 100 centers across 87 cities.<ref>{{cite web |url=http://www.exchange4media.com/e4m/news/printpage.asp?section_id=4&news_id=43895&tag=36389 |publisher=Exchange 4 Media |title=Shaadi.com weds new media to celebrate its 15th birthday |deadurl=no |accessdate=28 July 2012}}</ref>
In the offline space, Shaadi.com extends its services to parents and members through Shaadi Centers &mdash; a network of retail outlets across India that offers matrimonial related services, from matchmaking to wedding planning. Launched in 2004, Shaadi Center,<ref>{{cite web|title=Shaadi.com's offline centre launched|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/article999145.ece |publisher=The Hindu Business Line|accessdate=July 22, 2010}}</ref> today has become the world’s largest chain of matrimonial service centers and is present in India with over 100 centers across 87 cities.<ref>{{cite web |url=http://www.exchange4media.com/e4m/news/printpage.asp?section_id=4&news_id=43895&tag=36389 |publisher=Exchange 4 Media |title=Shaadi.com weds new media to celebrate its 15th birthday |deadurl=no |accessdate=28 July 2012}}</ref>


Shaadi.com is available on Internet browsers as well as through mobile apps<ref>{{cite web |url=http://www.onlinepersonalswatch.com/news/2011/10/shaadicom-turns-15.html |publisher=Online Personals Watch |title=Online Personals Watch: News on the Dating Industry and Business: Shaadi.com Turns 15 |deadurl=no |accessdate=28 July 2012}}</ref> for iOS, Android, Blackberry and Windows devices.
Shaadi.com is available on Internet browsers as well as through mobile apps<ref>{{cite web |url=http://www.onlinepersonalswatch.com/news/2011/10/shaadicom-turns-15.html |publisher=Online Personals Watch |title=Online Personals Watch: News on the Dating Industry and Business: Shaadi.com Turns 15 |deadurl=no |accessdate=28 July 2012}}</ref> for iOS, Android, Blackberry and Windows devices.
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*2011 Shaadi.com recognized as the "Most Innovative Company in India of 2011" by Fast Company, USA
*2011 Shaadi.com recognized as the "Most Innovative Company in India of 2011" by Fast Company, USA
*2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry
*2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry
*2013 Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013


==Locations==
==Locations==
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==Awards==
==Awards==
* Best eCommerce site by Indian Digital Media Awards
* Best eCommerce site by Indian Digital Media Awards
* Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013
* The Best Matrimonial Site by About.com Reader’s Choice
* The Best Matrimonial Site by About.com Reader’s Choice
* Ranked amongst the world’s 50 Most Innovative Companies by Fast Company
* Ranked amongst the world’s 50 Most Innovative Companies by Fast Company

Revision as of 12:48, 5 September 2013

Shaadi.com
Company typePublic
IndustryInternet marriage arrangement
FoundedIndia
FounderAnupam Mittal
Headquarters
India
Area served
Worldwide
Key people
Anupam Mittal
Websitewww.shaadi.com

Shaadi.com is the world’s largest matrimonial website. It was founded by Anupam Mittal in 1996 and claims to have over 2 million matches as of 2013[1]) in the online matrimonial market and competes with BharatMatrimony.com and Jeevansathi.com.[2] [3] This matrimonial site permits individuals to post their profiles and responses including horoscope, caste, language and religion.[3] According to Mr.Mittal, in 2000 nearly 30% of the site members were from the Indian diaspora.[3]

Shaadi.com was a recipient of the ‘Best Designed Matrimonial Website’ award given by the PC World Web Awards in 2007 and 2008 and in September 2007 Business Today cited the company as one of the Top 10 Marketers in India.[1] In 2009 it collaborated with Star Plus to produce India’s first reality matrimonial TV show.[1]. In 2011, Shaadi.com was ranked amongst the world’s 50 Most Innovative Companies by Fast Company. In 2012, Best Use of Internet for Social & Economic Development for Shaadi.com’s Angry Brides Campaign at the Indian Digital Award by Internet & Mobile Association of India (IAMAI). Best eCommerce site by Indian Digital Media Awards in 2012. Shaadi.com, the only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013. Shaadi.com is extremely well advertised and regularly appear in adverts on websites such as Yahoo!.

Shaadi.com pioneered online matrimonials when it launched in 1996[4] and continues to lead the category after more than 16 years. The company claims that the service has touched the lives of over 20 million people globally and has helped over 2 million[5] people find their matches.

File:Shaadi.com on Vodafone billboard.jpg
A billboard in Delhi of Vodafone showing its collaboration with Shaadi.com

In the offline space, Shaadi.com extends its services to parents and members through Shaadi Centers — a network of retail outlets across India that offers matrimonial related services, from matchmaking to wedding planning. Launched in 2004, Shaadi Center,[6] today has become the world’s largest chain of matrimonial service centers and is present in India with over 100 centers across 87 cities.[7]

Shaadi.com is available on Internet browsers as well as through mobile apps[8] for iOS, Android, Blackberry and Windows devices.

Milestones

  • 1996 Matrimonial portal launched under the name of Sagaai.com
  • 2002 Sagaai.com is renamed as Shaadi.com. ShaadiTimes is launched as a wedding portal
  • 2004 First Shaadi Centre opens in Mumbai
  • 2006 People Group, the parent company of Shaadi.com, receives VC funding
  • 2008 Shaadi.com expands its global footprint by opening offices in US and UK
  • 2010 Shaadi.com ranked as the No. 1 matrimonial[9] brand in the "Most Trusted Brands Survey" released by Brand Equity
  • 2011 Shaadi.com voted as the Best Matrimonial Website in the 2011 About.com Readers' Choice Awards[10]
  • 2011 Shaadi.com recognized as the "Most Innovative Company in India of 2011" by Fast Company, USA
  • 2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry
  • 2013 Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013

Locations

Shaadi.com has offices in India, UK, USA, Canada and UAE and in all the major cities in India.

Awards

  • Best eCommerce site by Indian Digital Media Awards
  • Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013
  • The Best Matrimonial Site by About.com Reader’s Choice
  • Ranked amongst the world’s 50 Most Innovative Companies by Fast Company
  • Most Visited Matrimonial Website in India by Ranking.com
  • Best Matrimonial Website award by PC World Web Awards
  • Emerging India Awards in the IT & ITES category by CNBC TV18
  • Red Herring Asia Top 100 Companies Awards
  • IT People Awards for Excellence in Information Technology
  • India’s Top 10 Marketers – Business Today’s Annual Listing of Best Marketers

References

  1. ^ a b c "Shaadi.com Ties Up with Star Plus for India's First Reality Matrimonial TV Show". News Wire Today. 27 January 2009. Retrieved 15 September 2011. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Nadja-Christina Schneider, Bettina Gräf. Social Dynamics 2.0: Researching Change in Times of Media Convergence. Case studies from the Middle East and Asia. Frank & Timme GmbH. p. 52. ISBN 978-3-86596-322-2. Retrieved 15 September 2011.
  3. ^ a b c Paul, Jessie (1 December 2009). No Money Marketing. Tata McGraw-Hill Education. p. 40. ISBN 978-0-07-015270-0. Retrieved 15 September 2011.
  4. ^ Sen, Satrajit. "Arranged marriages over the internet were a laughable idea when Shaadi.com started!". Indian Digital Review. Retrieved 05 Dec 2011. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ 2011-readers-choice-awards-/437443/ "Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards". Business Standard. Retrieved Jun 01, 2011. {{cite web}}: Check |url= value (help); Check date values in: |accessdate= (help)
  6. ^ "Shaadi.com's offline centre launched". The Hindu Business Line. Retrieved July 22, 2010.
  7. ^ "Shaadi.com weds new media to celebrate its 15th birthday". Exchange 4 Media. Retrieved 28 July 2012. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "Online Personals Watch: News on the Dating Industry and Business: Shaadi.com Turns 15". Online Personals Watch. Retrieved 28 July 2012. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  9. ^ "Brand Equity Survey: India's top 10 most trusted brands". Economic Times.
  10. ^ "2011 Readers' Choice Awards: Vote Now!". About.com.
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