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==Cogmed==
==Cogmed==
Pearson owns [[Cogmed]], a [[brain fitness]] and [[working memory training]] program founded in 1999 by Swedish researcher Torkel Klingberg.<ref>{{cite web|url=http://www.cogmed.com/history|title=Cogmed Working Memory Training - History|publisher=}}</ref><ref>{{cite web|url=http://www.pearsonclinical.co.uk/Educationnews/TorkelKlingberg.aspx|title=Torkel Klingberg|publisher=}}</ref>
Pearson owns [[Cogmed]], a [[brain fitness]] and [[working memory training]] program founded in 1999 by Swedish researcher Torkel Klingberg.<ref>{{cite web|url=http://www.cogmed.com/history|title=Cogmed Working Memory Training - History|publisher=}}</ref><ref>{{cite web|url=http://www.pearsonclinical.co.uk/Educationnews/TorkelKlingberg.aspx|title=Torkel Klingberg|publisher=}}</ref>

==StatCrunch==
In 2016 Pearson acquired StatCrunch, a statistical analysis tool created by Webster West in 1997. Pearson had already been serving as the primary distributor of StatCrunch for several years.<ref>[http://www.pearsoned.com/news/pearson-acquires-major-statistical-software-firm-integrated-analytics/ "Pearson Acquires Major Statistical Software Firm, Integrated Analytics"] ''Pearson'' (July 28, 2016)</ref>


==See also==
==See also==

Revision as of 02:52, 21 May 2017

Pearson Education
File:Pear1-39h.png
Parent companyPearson PLC
FoundedJuly 29, 1998; 26 years ago (1998-07-29)[1]
Country of originUnited Kingdom
Headquarters locationLondon, England
Key peopleJohn Fallon (CEO)
Publication typesTextbooks
No. of employees40,000 (2009)
Official websitewww.pearsoned.com

Pearson Education is a British-owned education publishing and assessment service to schools and corporations, as well as directly to students. Pearson owns educational media brands including Addison–Wesley, Peachpit, Prentice Hall, eCollege, Longman, Poptropica, Scott Foresman, and others.

Pearson is part of Pearson PLC, which formerly owned the Financial Times. It was created in July 1998 when Pearson PLC purchased the education division of Simon & Schuster from Viacom and merged it with its own education division, Addison-Wesley Longman, to form Pearson Education. Pearson Education was rebranded to Pearson in 2011 and split into an International and a North American division.

Although Pearson generates approximately 60% of its sales in North America, it operates in more than 70 countries. Pearson International is headquartered in London, and it maintains offices across Europe, Asia and South America. Its online chat support is based in the Philippines.

Pearson North America is headquartered at 330 Hudson in New York City, New York.[2] It previously was located in Upper Saddle River, New Jersey.[3]

Pearson Italia SpA, also known as Pearson Paravia Bruno Mondadori, was created through the purchase of PBM Editori, which was in turn a merge of Paravia (based in Turin) and Bruno Mondadori (based in Milan).

Imprints

Pearson has a number of publishing imprints:

2

Partnerships

Pearson has partnered with five other higher-education publishers to create CourseSmart, a company developed to sell college textbooks in eTextbook format on a common platform.[7] In 2010, Pearson agreed to a 5-year, $32 million, contract with the New York State Department of Education to design tests for students in grades 4-8.

GreyCampus partnered with Pearson for higher-education teaching-learning solutions under the Learningware brand.[8]

Que Publishing, a publishing imprint of Pearson based out of Seattle, partnered with AARP in order to develop and add to a series of technology books for seniors.[9] The series, which includes My iPad For Seniors, and My Social Media for Seniors, are large-print and colorful.

"Pineapple-Gate"

In the spring of 2012, tests that Pearson designed for the NYSED were found to contain over 30 errors, which caused controversy. One of the most prominent featured a passage about a talking pineapple on the 8th Grade ELA test (revealed to be based on Daniel Pinkwater's The Story of the Rabbit and the Eggplant, with the eggplant changed into a pineapple). After public outcry, the NYSED announced it would not count the questions in scoring.[10] Other errors included a miscalculated question on the 8th Grade Mathematics test regarding astronomical units, a 4th grade math question with two correct answers, errors in the 6th grade ELA scoring guide, and over twenty errors on foreign language math tests.[11] In May 2015, the Wall Street Journal online reported British comedian John Oliver reviewing problems with Pearson's standardized tests on his HBO series Last Week Tonight.[12]

Technology products

Pearson's products include MyMathLab and Mastering Platform.

Cogmed

Pearson owns Cogmed, a brain fitness and working memory training program founded in 1999 by Swedish researcher Torkel Klingberg.[13][14]

StatCrunch

In 2016 Pearson acquired StatCrunch, a statistical analysis tool created by Webster West in 1997. Pearson had already been serving as the primary distributor of StatCrunch for several years.[15]

See also

References

  1. ^ "PearsonEd.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-03-09.
  2. ^ "Contact Us". Retrieved March 1, 2015.
  3. ^ "Pearson trims Upper Saddle River employees". Retrieved May 1, 2013.
  4. ^ a b c d e f g h i j k l m n o Pearson Education Ltd, The Publishers Association, 16 April 2008 (retrieved 8 February 2012)
  5. ^ "Modern Curriculum Press, Inc". CWRU Libray. Cleveland: Case Western Reserve University. Retrieved 15 March 2017.
  6. ^ See the entry for "Pearson Custom Publishing" [under "U.S. College Group (Higher Education)"] at "Profile / PEARSON GENERAL INFO". Association of American Publishers, Inc. 2016. Archived from the original on January 21, 2016. Retrieved January 21, 2016. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  7. ^ "New Agreement Makes eTextbooks Available to Students".
  8. ^ "Learningware Award at WES 2012 : Jury Choice for Best Technology Solution for Higher Education Institutions".
  9. ^ "New Tech Books Help People 50+ Get Savvy".
  10. ^ Collins, Gail. "A Very Pricey Pineapple". The New York Times. Retrieved 22 August 2012.
  11. ^ Haimson, Leonie. "Pineapplegate continues, with 20 more errors, and finally an apologia from Pearson". NYC Public School Parents. Retrieved 22 August 2012.
  12. ^ Sarene Leeds (May 4, 2015). "John Oliver Rips Standardized Testing With Help From a Dancing Monkey on 'Last Week Tonight'". WSJ.
  13. ^ "Cogmed Working Memory Training - History".
  14. ^ "Torkel Klingberg".
  15. ^ "Pearson Acquires Major Statistical Software Firm, Integrated Analytics" Pearson (July 28, 2016)


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