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This is an old revision of this page, as edited by Gpeja (talk | contribs) at 04:43, 2 October 2015 (Gpeja moved page Conduit (publisher network and platform) to CodeFuel: Conduit platform and network is rebranded to CodeFuel (Conduit Ltd. demerged to Perion Network)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

CodeFuel is a publisher network and platform that enables monetizing and engagement for both web and mobile based digital businesses. It is a product of Perion Network, a NASDAQ public company.

CodeFuel lets publishers and developers monetize their websites and apps via DisplayFuel, a browser extension providing recommendations, deals, coupons, and other content to people as they browse the web. It also includes InstallFuel, which lets app developers insert ads into the download process.[1]

History

CodeFuel is originated from the Conduit toolbar, an online platform that allowed web publishers to create custom toolbars. [2] It is renamed to CodeFuel in 2013, after Conduit Ltd. demerged to Perion Network.[3]

When part of Conduit, there were about 260,000 toolbar publishers in 2011.[4][5][6] The toolbars reached 170 million users in 2011 [7] and 260 million monthly users by 2013.[8]

Technology

Rebranding

Perion Network rebranded the toolbar into a solution provider of multiple tools. They kept Conduit customer base[3][4] and now refer to the toolbar as a browser extension.[1]

Toolbar

Examples of toolbars included a Zynga-designed toolbar that helped Farmville enthusiasts keep up-to-date with the status of their game and an eBay toolbar that provided auction updates. The content was customized to the individual toolbar rather than generalized for all publishers. Other companies that developed Conduit toolbars included Major League Baseball, Greenpeace, and Lufthansa.[9] Time Warner Cable, Fox News,[10] Chelsea Football Club, Groupon, Travelocity, µTorrent, and The Weather Channel.[6][11]

The toolbar was described by some critics as a "browser hijacker" because it could change default browser settings such as the search engine. [12][13] It was also criticized as difficult to remove.[14][15][16] The toolbar was referred to as a potentially unwanted program by some in the computer industry. Some Conduit removal programs were considered to be malware. [17]

See also

References

  1. ^ a b "Perion - Reinvention Time!". Seeking Alpha. 23 February 2015. Retrieved 23 September 2015.
  2. ^ Matthew Kanterman and Elliott Gotkine (September 17, 2013). "Perion With Conduit Seen Besting AOL in U.S. Searches". Bloomberg News. Retrieved December 16, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ a b Gat, Aviva (June 1, 2014). "Perion rebrands while keeping the spirit of startup at the scale of an enterprise". Geektime. Retrieved September 23, 2015.
  4. ^ a b "Conduit Mobile Enters The Music App Creation Wars". Music Ally. November 14, 2011. Retrieved December 19, 2011.
  5. ^ Nakano, Chelsi (July 16, 2010). "Conduit Network Boosts Browser-Based Apps in a Big Way". CMS Wire. Retrieved May 16, 2011.
  6. ^ a b Dunaway, Gavin (May 13, 2011). "Big Names Grace Conduit's App Platform". ADOTAS. Retrieved May 16, 2011.
  7. ^ Grimland, Guy (January 4, 2011). "Israeli startup Conduit with more users than Twitter negotiating billion-dollar exit". Haaretz. Retrieved May 16, 2011.
  8. ^ Ronen Shilo (March 2, 2012). "A CEO Speaks Out About Speaking Out". FastCompany. Retrieved March 13, 2013. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Steve Strauss (June 28, 2009). "To get ahead in this e-world: Create and market content". USA Today. Retrieved March 13, 2013.
  10. ^ Wauters, Robin (April 2, 2011). "Conduit Acquires Web Application Platform Wibiya For $45 Million: Sources". TechCrunch. Retrieved May 16, 2011.
  11. ^ "Israeli Startup Wibiya Will Be Acquired By Conduit For Whopping 45$ Million". Technology Noise. April 3, 2011. Retrieved May 16, 2011.
  12. ^ Payal Dhar (21 October 2013). "A browser hijack is no joyride". Financial Chronicle. Retrieved 14 November 2013.
  13. ^ Tung, Liam (September 9, 2014). "Malicious 'Kyle and Stan' ad network uses Amazon, YouTube to target Windows and Mac users". ZDNet. Retrieved September 11, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ Nobels, Ethan C. (2010-12-15). "So long, uTorrent". First Arkansas News. Archived from the original on 29 September 2012. Retrieved 2013-04-30.
  15. ^ Kessler, Topher (7 January 2011). "How to remove the Conduit 'Community Toolbar' in OS X". CNET. CBS Interactive. Archived from the original on 11 October 2012. Retrieved 14 August 2013.
  16. ^ "Uninstalling Toolbars, 'Free Trials'". U-T San Diego. 26 October 2013. Retrieved 14 November 2013.
  17. ^ Keenan, Thomas P. (August 1, 2014). Technocreep: The Surrender of Privacy and the Capitalization of Intimacy. Greystone Books. ISBN 9781771641227.
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