Abstract
The article contains a description of method of business consulting, business analysis and formulation of business strategy.
Keywords
Business Analysis, Systems Approach, Needs, Product, Company, Market.
Introduction
We develop an exclusive method which allows:
- Carrying out system analysis for investment projects, establishing the profitability of a specific project and reducing investment risks.
- Predicting business development problems and proposing ways and means for avoiding business mistakes.
- Analyzing projects and companies, exposing unpromising projects and companies.
- Pin-pointing the major causes for project and company unsuccessful results.
- Developing pathways to improve the project and company, turning them competitive.
- Releasing new, promising products (services) to the market, with minimum time-to-market and minimum expenses.
- Resolving more effectively creative problems the company faces.
- Improving project profitability by improving project and business elements.
- Establishing a strategy for successful company development, allowing predicting ahead and avoiding various problems that might arise and might risk the company.
The consulting is carried out using out own exclusive, proprietary methods. It is based on system analysis, functional approach, and the theory of solving inventing problems (TRIZ), evolutionary approach and development analysis of actual and planned products (services), companies and markets. The method incorporates:
- Systems approach;
- A method for needs exposure;
- A method for forecasting the development of needs ;
- Product (service), company and market development patterns according to their development phase.
- A method for forecasting product (service) development ;
- Instruments for exposing business problems and solving them.
The systems approach enables to determine the advantages of the product (service) company staff, company resources. It helps determine the market size and dynamics. Moreover, it determines the development stage of each of these components. The mutual influence of the product (service), company and market is identified and the best way to arrive at the best attainable combination of these components is proposed. Endorsing the proposed combination may make the difference between project success and failure. When no successful combination is found – ways to introduce the product to the market are invented.
A Systems Approach for Promoting a Product in the Market
Business Development Pattern
The Promotion of a product in the market depends at least on the product itself, the firm developing offering it, and the sales market.
Each of the indicated entities has its own development laws. Successful promotion requires more than correct use of these laws: it requires synergy between the development laws of the product, firm and market.
Consideration of these laws of development requires considerable time. This article considers one law: The law of development phases Any system undergoes several development phases
Product Development Phases
Consider, for example, the product development phases for a technical system.
Phase I - "embryonic" system stage – the appearance of ideas and experimental models. On the 14 of February, 1876 Alexander Graham Bell submitted a patent for an invention described as "improvement in telegraphy", claiming "an instrument for the transmission of human speech". The patent was approved on March 7, 1876, and granted USA patent # 174465 for a telephone apparatus. This was the first step in the development of telephone communication.
Phase II – Industrial production and system completion for meeting market demands.
On July 9, 1877 Alexander Bell, Gardiner Hubbard and Thomas Sanders initiated the firm New England Telephone Company, that started producing telephone apparatuses. These consisted of a block of black or red wood and an element serving both as receiver and transmitter. The instrument contained also a permanent magnet. Each telephone instrument was connected by a private line to another, single telephone instrument. In 1899, each of the Croat-born Michael Pupin of the Columbia University and George Campbell from AT&T developed independently the "loading coil" – inductor elements enabling the effective use of longer telephone lines • Phase III – Insignificant "squeezing" of the system. As a rule, the basic system parameters no longer change. "Cosmetic" changes are applied, parameters are optimized, and often changes are made to the external appearance and packaging. Improvements of the telephone instrument are taking place even today. • Phase IV – deterioration of certain system parameters, due to several possible factors: Change of fashion, influence of economic, social or political situations, religious limitations etc. Physical and moral aging of the system. Present day traditional telephone is giving way to "internet telephony". As a rule, systems reaching phase IV cease to exist or be used.
The firm and market also undergo S-shape development curves.