WBXH-CD

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WBXH-CA is the MyNetworkTV-affiliated television station in Baton Rouge, Louisiana. Licensed to the city, the station broadcasts its analog signal on UHF channel 39 from a transmitter located in Downtown Baton Rouge. WBXH is a low-powered, Class A television station and as a result does not broadcast a digital signal of its own. The station is owned by Raycom Media and is sister station to WAFB, the area's CBS affiliate. Although WBXH has its own web address, it redirects to a separate section of WAFB's website. The two stations share broadcast facilities located on Government Street in Downtown Baton Rouge. WBXH is known on-air as "My BR TV".

History

WBXH began broadcasting in 1995 and was owned by the Box LP Group, who owned low-power affiliates of The Box music channel across the United States. WBXH operated on channel 46 until WAFB signed their digital station on the same channel in 2002. This led to the purchase of the station by Raycom Media in 2003. Its previous nickname was "The Block".

MyNetworkTV

On January 24, 2006, The WB and UPN networks announced that they would end broadcasting and merge. The newly combined network would be called The CW, the letters representing the first initial of its corporate parents CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. Shortly after the announcement of The CW, News Corporation announced that it would launch a sister network to FOX known as MyNetworkTV for stations left out of the merger.

On March 7, 2006, WBXH was announced as an affiliate of MyNetworkTV along with two other Raycom Media-owned stations. Until the September 5, 2006 launch of MyNetworkTV, the UPN branding on WBXH was removed which resulted in WBXH becoming one of a few non-FOX O&O UPN stations to do so.

Newscasts

File:Wbxh news open.JPG
WBXH's weeknight 9 PM newscast opening.
File:Wbxh weekday anchor.JPG
WBXH's weeknight anchor, Greg Meriwether.

On January 8, 2007, sister station WAFB began to produce a weeknight 9 PM newscast for WBXH. The station rebroadcasts the weekday morning WAFB newscast at 7 AM and the Noon newscast at 12:30 PM.

Weekdays

  • WAFB 9 News This Morning (7 to 9 AM)
    • rebroadcasted from WAFB
    • witth Matt Williams, Jeanne Burns, and meteorologist Dianne Deaton
  • WAFB 9 News at 12 Noon (12:30 to 1 PM)
    • rebroadcasted from WAFB
    • with Phil Rainier and meteorologist Dianne Deaton
  • My 9 News at 9 on My BR TV (9 to 9:30 PM)
    • with Greg Meriwether, meteorologist Steve Caparotta, and Sports Director Steve Schneider

Saturdays

  • WAFB 9 News This Morning Saturday (8 to 9 AM)
    • with Kellee Henessey and meteorologist Scott Oswalt

WBXH uses additional news personnel from WAFB, see the main WAFB article for a complete listing