Wikipedia

tV Asahi

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This article is about the television network in Japan. For other uses see Asahi.

TV Asahi Corporation (株式会社 テレビ朝日, Kabushiki-gaisha Terebi Asahi) (TYO: 9409), also known as EX and Tele-Asa (テレ朝), is a television network headquartered in Roppongi in Minato, Tokyo, Japan. The company name is usually written in lower-case letters, tv asahi. The company also owns All-Nippon News Network.

TV Asahi Corporation
株式会社 テレビ朝日
TypeBroadcast television network
Country
Japan
AvailabilityNational
OwnerTV Asahi Corporation (株式会社 テレビ朝日)
Key people
Masao Kimiwada (president)
Launch date
1957
Former names
Nihon Educational Television (NET, 日本教育テレビ),
Asahi National Broadcasting Co. Ltd. (ANB, 全国朝日放送株式会社)
Official website
www.tv-asahi.co.jp

The Headquarters

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki.

History of tv asahi

 
tv asahi building in Roppongi Hills

tv asahi started out as "Nihon Educational Television" (NET, 日本教育テレビ) in 1957. It was established as a for-profit educational television channel, which was (and still is) quite rare in the television industry. At the time, its broadcasting license dictates that the network is required to devote at least 50% of its airtime to educational programming, and at least 30% of is airtime to children educational programming.

However, the for-profit educational television model eventually proved to be a failure. In 1960, NET began its transformation into a general-purpose television station. It began to broadcast manga cartoons and foreign movies. So as not to run afoul of the educational TV license requirements, NET justified the airing of these programmes under the pretext of "nurturing a child's emotional range" and "introduction of foreign cultures". At the same time, NET also changed its name from "Nihon Educational Television" to "NET TV" (NETテレビ).

Seven years later, in 1967, NET aired its first colour broadcast programme.

NET's transformation into a general-purpose television station was complete by November of 1973, when NET, along with educational channel 13 (now Tokyo Broadcasting System) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself to NET General Television (総合局NET‎), and was renamed as "Asahi National Broadcasting Company Limited" (全国朝日放送株式会社, Zenkoku Asahi Hōsō Kabushiki-gaisha) on April 1, 1977.

In 1996, tv asahi established the All-Nippon News Network (ANN) (オールニッポンニュース・ネットワーク, Ōru Nippon Nyūsu Nettowāku), and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give asahi the look and feel of a national television network. On October 1, 2003, the head office moved from its ARK Hills Studio to Roppongi Hills (六本木ヒルズ), and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programmes has contributed to a rise in ratings for tv asahi, and has lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

Idents and Station Brand

tv asahi's current ident sets and station branding was created by UK designer/band Underword along with asahi's in-house design department in 2003. It comprises of a set of computer-generated "sticks", which changes in colour and movement along with the background music that accompanies the idents. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The fonts used by asahi on its fonts are Akzidenz Grotesk Bold (for the English part)，and ヒラギノ角ゴシック（W8）(for Japanese).

TV Broadcasting

Analog

JOEX-TV - TV Asahi (テレビ朝日)

Digital

JOEX-DTV - TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)

Networks

Programs

See also

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