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Shein

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Shein
Founded2008
Country of originChina
Area servedEurope, America, Australia, Middle East
Founder(s)Chris Xu
Key peopleQuist Huang
IndustryEcommerce
Revenue~10 Billion USD[1]
Employees862
ParentShenzhen Globalegrow E-Commerce Co. Ltd.
URLhttps://shein.com
Users7 million/ month [2]
Current statusActive

Shein is a Chinese online fashion retailer founded by Chris Xu in GuangZhou, 2008. It currently serves over 220 countries.[3]

The company is known for its cheaply priced apparel which is made directly in China.

History

In 2018, the company was sued by Levi Strauss & Co. for copying a trademarked jean stitching. The case was settled out of court.[4]

In June 2020, it was banned in India citing privacy concerns.

In July 2020, a necklace with a Swastika was pulled from sale.[5]

On 17 May 2021, it was the most downloaded Shopping app in the U.S.[6]

References

  1. ^ Faithfull, Mark. "Shein: Is China's Mysterious $15 Billion Fast Fashion Retailer Ready For Stores?". Forbes. Retrieved 2021-06-15.
  2. ^ "Monthly active users (MAU) of the SHEIN app in iOS and Android devices in the United States from January 2017 to January 2021". Statista. Retrieved 17 June 2021.
  3. ^ "This Chinese shopping app Gen Z loves is banned in India". South China Morning Post. 2020-07-01. Retrieved 2021-06-17.
  4. ^ "Chinese ecommerce site Shein hit with trademark disputes".{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Shining A Light On Shein's Unethical Labor Practices".{{cite web}}: CS1 maint: url-status (link)
  6. ^ "How Trump's Trade War Built Shein, China's First Global Fashion Giant". www.bloomberg.com. Retrieved 2021-06-15.{{cite web}}: CS1 maint: url-status (link)

Category:Multinational companies headquartered in China Category:Retail companies established in 2008