Cloverfield
| "Cloverfield" | |
|---|---|
| Directed by | Matt Reeves |
| Written by | Drew Goddard |
| Produced by | J. J. Abrams Bryan Burk |
| Starring | Mike Vogel Blake Lively Lizzy Caplan Michael Stahl-David Odette Yustman |
| Distributed by | Paramount Pictures |
Release date | January 18 2008 |
| Country |  United States |
| Language | English |
"Cloverfield" is the code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the secret project is slated for a January 18 2008 release. Paramount has been carrying out a viral marketing campaign to promote the film.[citation needed]
Premise
The film concerns a small group of people who contend with a monster attack on present-day New York City.
Cast
Production
In February 2007, Paramount Pictures secretly greenlighted the project "Cloverfield" to be produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The casting process was also carried out in secret, with no script being sent out to candidates.[1] With production estimated to have a budget of $30 million, filming began in mid-June in New York.[1]
Marketing
Due to Transformers showing high tracking numbers before its release, Paramount decided to release a teaser for "Cloverfield" before the robot film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style. The teaser did not reveal the name of the film, but it showed a release date of January 18 2008 for the film. It is not known if the film will carry the same style. The teaser was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.[1] Paramount eventually made the teaser trailer available to the public at Apple.com.
Following the teaser's release, USA Today reported the hype among moviegoers regarding the lack of title in its screening and the background of the film itself. Paramount was also reported to have published puzzle websites such as EthanHaasWasRight.com in a viral marketing campaign to promote the film.[3] The online marketing strategy and site design for EHWR was developed by the Los Angeles based interactive shop, RED Interactive Agency. RED's own website can be found at www.ff0000.com.
Based on the sites, the film was speculated to be about Cthulhu, due to the puzzles possessing Lovecraftian themes.[4] Other reported speculation included a Voltron film adaptation or a sequel to the Godzilla due to it taking place in New York City and being a monster movie or a Lost TV spin-off.[3] The Star Ledger also reported the "seemingly official" website www.1-18-08.com to have pixilated snapshots of people from the film.[5] Paramount sources have refrained from any direct comment with the media about the film.[3]
JJ Abrams is scheduled to appear at Comic-Con on July 26, 2007 as part of the Paramount Pictures' upcoming movies presentation.
References
- ^ a b c d e f g Borys Kit (2007-07-06). "Paramount rolls in the 'Cloverfield'". The Hollywood Reporter. Retrieved 2007-07-06.
{{cite news}}: Check date values in:|date=(help); Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ http://www.imdb.com/title/tt1060277/fullcredits#cast
- ^ a b c Anthony Breznican (2007-07-08). "Mystifying trailer transforms marketing". USA Today. Retrieved 2007-07-09.
{{cite news}}: Check date values in:|date=(help) - ^ David M. Ewatt (2007-07-06). "Who is Ethan Haas, And What Is Cloverfield?". Forbes. Retrieved 2007-07-09.
{{cite news}}: Check date values in:|date=(help) - ^ Lisa Rose (2007-07-09). "Hush-hush project stirs wild speculation". The Star Ledger. Retrieved 2007-07-09.
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External links
- Purported puzzle websites