Good Guys (American company)
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The Good Guys brand is now well on the way to becoming a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers from all walks of life.
The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared on just 14 stores in Victoria. Just 6 years later in 1998 the group implemented its iconic Good Vibrations “Pay Less Pay Cash” advertising campaign and continued the growth that today sees the prominent trademark on some 72 stores nationally.
The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.
Australia
A chain of discount electrical retailers in Australia trades using the slogan "Pay Less, Pay Cash!" Unlike their US Counterparts, the Good Guys chain in Australia are performing well and is a popular electrical retailer with stores in all States of Australia. The US and Australian Good Guys stores, however, are completely unrelated.
There is also an american counter part which closed as of 2005 and was bought our by COMPUSA.
The Good Guys! was a chain of electronic retail stores with 71 stores in California, Nevada, Oregon and Washington. The company was headquartered in Brisbane, California in the Dakin Building in the early-1990s and subsequently in Alameda, California until it was bought in late 2003 by CompUSA. The Good Guys was founded in 1973 by Ron Unkefer on Chestnut Street, San Francisco. As of 2006, all The Good Guys stores have closed.
Re-launch
After all The Good Guys stores closed in 2005, CompUSA began marketing all California and Hawaii stores as CompUSA with Good Guys Inside in response to Best Buy's new marketing campaign with Magnolia Inside. However, this marketing campaign was dropped in an attempt to further separate CompUSA from the Good Guys name, and assist in launching its new Home Entertainment sections in select locations.
Hostage crisis
In 1991, one of the stores in the chain located in Sacramento was taken over by four armed gunmen. The event would end up being the largest hostage situation to ever take place in North America.
Popular culture
- In Paragon City, the fictional setting of the massively multiplayer online game City of Heroes, there is a chain of electronics stores called "Badguys" (slogan: "Off the Truck Prices... No Questions Asked").
- In an episode of I'm With Busey, Gary Busey tried to convince Adam de la Pena that The Good Guys! was a warehouse for Weapons of Mass Destruction.
- In the Mystery Science Theater 3000 episode Riding With Death, there is a reference to the store:
Buffalo Bill: You got Sam all wrong...he's one of the good guys... "Cupcake": Good guys? Mike Nelson (riffing): Well, they sell stereos and everything...