TJC (TV channel)
The Jewellery Channel is a British falling price auction style Home shopping channel specialising in jewellery. And are competing in a market along with Gems TV.
The Jewellery Channel is part of the STS Jewels group established in 1991 with offices in the following countries: Japan, USA Long Island & New York, India, Hong Kong, UK, Thailand, Canada and Mexico. The company mines and handcrafts many of the products sold on it's TV networks, hence cutting out the middlemen so it is usually able to undercut High Street prices. TJC is also available online in the UK, USA & Germany.
TJC also claim to sell the world's widest variety of gems stones, and that they are one of only 6 site holders to the Tanzanite one mine giving it access to some of the most desirable gems. The Channel also sell their own exclusive brands of Iliana, it's 18 carat gold jewellery and Rhapsody - 900P Platinum jewellery.
Building upon, the channels selling gimmick of free P&P days in 2007. The channel are now offering themed days such as 'One Price, One Plunge' where everything sells in 4 minutes or under. And a 'Double Quick Gems' day, where viewers are against the clock, and other viewers not knowing the quantity available.
The Jewellery Channel is available on Sky Digital (640) and also on Freeview (44) from 7-9pm daily, Tiscali TV (30) and Virgin Media (185) via Five US from 10am until 12noon. The channel is also broadcast in other parts of the world, including Germany and from Texas in the USA. Their presenting team consists of numerous familiar shopping & quiz TV faces.
US Channel
The Jewellery Channel launched a 24/7 live operation in the United States in March 2007. On television, the channel is available on DirecTV. In 2007 The Jewellery Channel also became available through various cable providers in the U.S. and some TV affiliates, broadcasting from Austin Texas to the entire US and Hawaii. The channel is also streamed live at the company's US website.
German Channel
The Jewellery Channel launched its German TV service from Düsseldorf in 2006, the channel is an almost identical replica of the UK channel with bidding in Euros rather than Pounds. The channel is also streamed live at the company's German website.
Criticism
Misleading Customers
The Jewellery Channel have been censured by the Advertising Standards Authority for misleading customers, concerning the quality of their products for sale. [1]
Prosecuted By Trading Standards
On 16 January 2008, The Jewellery Channel was prosecuted by the Trading Standards for making false claims about the treatment of a gem stone product sold through its TV channel. After complaint's were made, it was discovered that the shopping channel had been selling jewellery described as ‘pink topaz’, when in fact it was ordinary 'white topaz' but dyed pink.
The channel pleaded guilty to 16 offences under the Trade Descriptions Act – eight for applying false trade descriptions and eight of supplying goods to which false trade descriptions had been applied. [2]
Since these criticisms were dealt with TJC has adapted even stronger rules and checks of their presentations on all of their products to fall in line with the ASA standards and are very vigilant in their application of set regulations.
Auctioneers
- Lottie Mayor
- Liz Fuller
- Lee Clark
- Derek Gibbons
- Vicky Browne
- Justine Van Buren
- Anoushka Williams
- Steve Milne
- Ian Gardner
- Simon Brown
- Pollyanna Woodward
- Georgina Burnett
- Jim Brooman
- Vicky Letch
- Elisa Portelli
- Alan Ennis
- Andrianna Christofi
Promotional material with Brian Dowling (from channel 4's Big Brother show)