Wendy's
Wendy's is a chain of fast-food restaurants founded by the late Dave Thomas and owned by the United States corporation, Wendy's International, Inc. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. However, by the mid-80's some Wendy's restaurants became underperforming and closed. By 1989, Dave Thomas came out of retirement and started doing commericals for Wendy's and helped rebuild the restaurant until his death. The restaurant chain was named after Dave Thomas' 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio.
Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Her famous line quickly entered the American pop culture (it was even used to devastating effect by Walter Mondale in defeating Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, aged 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce.
After international expansion in the 1980s, the chain retrenched in the late 1990s. In 1999 it pulled out of London and Hong Kong.Template:Inote
The chain is also famous for its chili and its Frosty dairy desserts.
Slogans
- 1969: "Quality is Our Recipe"
- 1984: "Where's the beef?"
- Circa 1990: "The best burgers and a whole lot more"
- 2004: "It's better here"
- Circa 2004: "Eat great, even late"
- 2005: "Do what tastes right"
See also
- Anna Ayala claimed to find an amputated human finger in her chili on March 22, 2005. On April 21 she was arrested and charged with attempted grand larceny in connection with the finger discovery claim. On May 13, police announced that they had positively identified the finger's owner, who is an associate of Ayala's husband [1]. The associate had lost his finger in an industrial accident in December 2004.
External links
References
- 'Wendy's International, Inc.', I Won Careers (2000). Retrieved [[August 21] 2005.