Apple Expo
The Apple Expo is a European annual sales conference and technology exposition held by Apple. The conference features over 250 exhibitors annually, with Apple being it's main exhibitor. This conference is most often viewed as the European counterpart to the American MacWorld Expo.
History
The Apple Expo has just begun it's reputation as one of the premier Mac conferences for product annoucements, and the heralded Stevenote. In fact, only in 2000 did Apple begin to make signifcant annoucements at Apple Expo. Previously, they made all their annoucements at the MacWorld Expo show in America. Below there is a time line of all significant product annoucements announced at the Apple Expo:
Timeline
| Year | Location | Description |
| 2005 | Paris, France | The traditional keynote done by Apple at both MacWorld Expo, and Apple Expo was left out, much to the dismay of Apple users. The only product annouced by Apple was a new and improved .mac bundle. |
| 2004 | Paris, France | Due to Steve Jobs having pancreatic cancer, the keynote was instead done by Phil Schiller, an Apple executive. Schiller annouced the new iMac G5. |
| 2003 | Paris, France | Steve Jobs announced various upgrades to the Powerbook G4 line of computers. As well, he announced the Apple Bluetooth wireless keyboard and mouse. |
| 2002 | Paris, France | Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 operating system. Steve Jobs also announced iCal and iSync. |
| 2001 | N/A | The Apple Expo was cancelled due to the devestating attacks on September 11, 2001. |
| 2000 | Paris, France | In this keynote the Mac OS X public beta was announced, as well a series of new iBooks. |