Mr. Sub
Mr. Sub, originally called Mr. Submarine before the 1990s, is a popular submarine sandwich store chain in Canada. The first store was opened in 1967. The franchise is owned by Mr. Submarine Limited. Its headquarters, formerly on Spadina Avenue, are currently located on Yonge Street in Toronto, Ontario. While it was originally the only major retailer of submarine sandwiches, it has begun to suffer from stiff competition from Subway, as well as new arrival Quizno's.
Mr. Sub's slogans were Good Lub, then Fresh thinking is what we are, followed by There's always something good going down at Mr. Sub, and finally, More Than Enough, its present slogan.
With the rising backlash against fast food, Mr. Sub has repeatedly emphasized the relative healthiness of its products.