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Mercury Monarch

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Mercury Logo
Mercury Logo

The Monarch was a retrimmed version of the Mercury for the Canadian market, produced from 1949-57 and 1959-61. The make was discontinued for 1958 when the Edsel took its place, but was reintroduced for 1959 (as the Monarch II) after the failure of the Edsel. Model names included Richelieu, Lucerne and Sceptre.

In the 1970s, the Mercury Monarch was a mid-sized (by American standards) car produced by the Ford Motor Company between 1975 and 1980. It was an upscale version of the US Ford Granada. A still more pricey version was sold as the Lincoln Versailles (197780), which had evolved from the Mercury Grand Monarch of 1975 and 1976. This model was produced in assembly plants in Mahwah, New Jersey and Wayne, Michigan.