Milky Way (chocolate bar)
The Milky Way bar was created in 1923 by Frank C. Mars and was the first filled candy bar. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate, whereas the European version is not topped with caramel. Its taste was inspired by the chocolate-malt milkshake which was popular at the time. On March 10, 1925, the name Milky Way became a trademark. In 1926, the Milky Way bar was introduced nationally in two flavors, chocolate and vanilla, each for a nickel. In June of 1932, the Milky Way bar was sold as a two piece bar, but just four years later in 1936, the choclate and vanilla flavors forever parted.
The vanilla Milky Way bar, which was covered in dark chocolate rather than milk chocolate, was renamed the Forever Yours bar. The Forever Yours bar remained available until 1979 when it was discotinued. Due to popular demand, the Forever Yours bar returned in 1989 renamed as the Milky Way Dark bar. In 2000, it was renamed again creating the now popular Milky Way Midnight bar.
In markets outside of North America, the Milky Way bar is similar to the American 3 Musketeers bar. The European Mars bar is similar to the American Milky Way bar.
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An unwrapped US Milky Way -
A broken US Milky Way -
An unwrapped European Milky Way -
A broken European Milky Way
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