Jump to content

Ben & Jerry's

From Wikipedia, the free encyclopedia
This is an old revision of this page, as edited by Atticus~enwiki (talk | contribs) at 03:11, 20 January 2003 (misspelling). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Ben and Jerry is a brand of ice cream.

Ben & Jerry's Homemade, Inc., is a Vermont-based manufacturer of ice cream, frozen yogurt, sorbet, and novelty products. Childhood friends Ben Cohen and Jerry Greenfield founded the company in 1978 in a renovated gas station in Burlington, Vermont. Starting with a $12,000 investment ($4,000 of which was borrowed), the friends built a devoted following of admirers, both for their products and the company's business principles.

As demand for their products grew, the friends decided to fund their growth by taking the company public. The capital raised from their IPO helped fuel a rapid expansion, but it also reduced the founders' control over their "little ice cream company."

After a failed attempt by Ben Cohen to retake the company private, Ben and Jerry's was purchased in August 2000 by the Unilever Corporation for slightly over $170 million USD. Other Unilever brands of ice cream include Dove, Breyer's, Magnum, Wall's, and Solero.

As producers, the company was known for creating innovative flavors that emphasized the use of natural ingredients; no bovine growth hormone is used in their cream, and the packaging for their pint containers is made from recycled, bleach-free papers.

However, in 2002 the Center for Science in the Public Interest accused Ben and Jerry's of abusing the "All Natural" label for using artificial flavors, hydrogenated oils, and other factory-made substances in their products. Ben and Jerry's official response was that they used a different definition of "all natural" than the CSPI.