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The Apprentice (American TV series) season 2

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The second season of The Apprentice began September 9, 2004 on NBC. It features 18 candidates, whereas season one only featured 16.

Three new twists were introduced to The Apprentice this season. First, each team was unexpectedly forced to trade one member of their team for a member of the other team, resulting in a male on the female team, and a female on the male team. The traded members then became the project managers for the first task. In the second twist, it was revealed that the project manager of the winning team would not be eligible for firing the following week. Finally, the losing project manager could choose either two or three people to bring to the boardroom to be considered for firing.

The mostly male team named themselves Mosaic Corporation, and the mostly female team adopted the name Apex Corporation.

The Candidates

File:TheApprentice2 candidates.jpg
The Apprentice 2 features 18 new candidates.

Detailed information on the candidates in this season can be found at The Apprentice 2 Candidates. Template:Spoiler The 18 candidates for The Apprentice 2 are:

Weekly summary

Template:Spoiler

Week 1: Toying with Disaster

  • Air date: September 9 (A special 2 hour version aired on NBC on September 11)
  • Project managers: Pamela (Mosaic) and Bradford (Apex)
  • Task: Develop a new toy for Mattel. The product deemed most viable would be the winner.
  • Result: The team with mostly men (Mosaic) developed a line of mutated animal Transformers called "Crustacean Nation". The team with mostly women (Apex) developed a radio controlled car called the Meta-morpher with parts that interchange.
  • Winner: Apex Corporation. Mattel said their product fit in nicely with their existing popular Tyco RC car line and the children in the focus group responded well to it.
  • Trump thoughts: Donald Trump was puzzled more than once that Raj decided to bring a cane with him to the first task.
  • Dramatic tension: Stacie J., a member of Apex, alienates members of her team during the wait before a winning team was decided. Pamela (Mosaic) makes fun of the weight and haircuts of the children in the focus group and is called on it by an offended Carolyn. Rob curtly cuts off a questioning Carolyn in the boardroom when she interrupts him to ask a question.
  • Who gets fired: Rob, for not being assertive and sharing his ideas more with the team.
  • Postscript: On September 14 2004, Mattel announced that they would begin producing the winning toy under the name Morph Machines. It will retail for $30 and be available in early 2005.
  • Episode One Recap at NBC.com

Week 2: Scoop Dreams

  • Air date: September 16 (A special 2 hour version aired on NBC on September 18)
  • Project managers: Kelly (Mosaic) and Ivana (Apex)
  • Task: Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump Ice Cream Parlour.
  • Result: Mosaic developed a chocolate donut flavored ice cream. Apex's flavor was based on the Red Velvet Cake.
  • Winner: Mosaic wins by almost $250. They opted to give a portion to the Leukemia-Lymphoma Society as a marketing gimmick, so they actually made more before that donation. Mosaic asked Trump to have their entire winnings donated to the charity. He agreed to do so. Ivana chose to bring Stacie J., Jen and Bradford to the boardroom.
  • Trump thoughts: Trump didn't like that Ivana kept changing her mind about who and how many people to bring to the boardroom. He felt that Jen shouldn't have even been brought to the boardroom initially, but Jen kept interjecting her thoughts, annoying Trump.
  • Dramatic tension: Mosaic made a critical error when they left their business plan in the open for Apex to read. Apex is forced to move from their original sales location when street vendors demand to see their permit. Bradford waived his exemption because he felt he gave his all to the cart, but he was chosen to go to the boardroom by Ivana.
  • Who gets fired: Bradford, for waiving his immunity impulsively. Trump thought it was a fatal error and underlined it when he shocked the boardroom by firing him.
  • Episode Two recap at NBC.com

Week 3: Send in the Crowns

Mike Piazza in episode 3 of The Apprentice 2, promoting Crest toothpaste in NYC, with competitor Elizabeth
Mike Piazza in episode 3 of The Apprentice 2, promoting Crest toothpaste in NYC, with competitor Elizabeth
  • Air date: September 23
  • Project managers: Kevin (Mosaic) and Elizabeth (Apex)
  • Task: Develop a launch promotion for Crest's newest flavor of toothpaste. Each team has a budget of $50,000.
  • Result: Apex selects Mike Piazza to endorse the toothpaste at a cost of $20,000. Mosaic, after an abortive attempt to have a million dollar contest, gives away several smaller money prizes with circus performers.
  • Winner: Procter and Gamble felt that Apex clearly generated the most buzz from their event, but a budgetary overage of $5,000 gave the win to Mosaic. Elizabeth opted to bring Stacie J. and Maria to the boardroom.
  • Trump thoughts: While he felt Elizabeth was a poor leader and that Ivana should have been sent to the boardroom by Elizabeth, he became concerned with Apex's feelings concerning Stacie J. He called everyone from Apex back to the boardroom to discuss their feelings about Stacie J.'s actions during week one's task.
  • Dramatic tension: Mosaic is told the night before the event that they cannot have a million dollar contest and is forced to regroup. Elizabeth blames Maria for breaking the budget due to sloppy contract negotiations.
  • Who gets fired: Stacie J., due to fears that she is mentally unstable.
  • Episode Three recap at NBC.com

Week 4: The Last Supper

  • Air date: September 29
  • Project managers: Raj (Mosaic) and Jennifer C. (Apex)
  • Task: Open a new restaurant in 24 hours. Each team would be given a empty space in Manhattan. They would be responsible for chef selection, decor and stocking the restaurant. The winner would be the team that scored the highest on the Zagat survey of customers. (Bill Rancic, the winner of the first Apprentice series, filled in for George as overseer in this task.)
  • Result: Apex chose an Asian fusion theme while Mosiac went with standard American. The men of Mosaic used their sexuality in a subtle way to win over even their most critical customers.
  • Winner: Mosaic won, recieving a very positive review from the survey. Jennifer C. chose Stacy R. and Elizabeth to join her in the boardroom.
  • Trump thoughts: Trump felt Apex should have hired a cleaning crew the night before like Mosaic to avoid fatigue the next day. Bill warned Jennifer C. not to choose people to go to the boardroom to settle personal scores as this would lead to a quick ouster for her. He was surprised that Sandy was not called to task for poor design in the restaurant.
  • Dramatic tension: Elizabeth is attacked by her team for choosing Stacie J. to go to the boardroom. Stacy R. takes offense at Jennifer C.'s harsh judgment of two Jewish women who were very critical of their restaurant. Jennifer R. is rebuked by Carolyn twice in the boardroom for interrupting while she's talking.
  • Who gets fired: Jennifer C. is quickly fired as Trump saw no reason to fire any of the other boardroom candidates. He called it "easy".
  • Episode Four recap at NBC.com
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