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DeltaDNA

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This is an old revision of this page, as edited by Joseph2302 (talk | contribs) at 13:40, 13 June 2015 (→Indie). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
  • Comment: I didn't say that the company wasn't notable, I said that "This submission's references do not adequately show the subject's notability". I agree, there is potential here, but clean-up is needed. Ahecht (TALK
    PAGE    ) 18:59, 4 May 2015 (UTC)
  • Comment: A simple Google search negates what the previous reviewer stated. The company is clearly notable, and regardless of the current references included in the article the subject passes both WP:CORP and WP:GNG. It simply needs a bit of a clean-up and tweaking. FoCuSandLeArN (talk) 16:33, 4 May 2015 (UTC)
  • Comment: Almost all your sources are press releases that have been republished by other websites. You have citation overkill, which makes it very hard for reviewers to verify your article. There is no need to cite three or four almost identical articles. Ahecht (TALK
    PAGE    ) 16:08, 4 May 2015 (UTC)

deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, and rebranded in 2014 as deltaDNA.[1]. The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers [2]. The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.[3] Real-time data collection and interactive analysis of the data is made possible by utilizing the VoltDB NewSQL relational database.[4]

History

In November 2014, deltaDNA received $3 million in Series A second round equity funding from Par Equity, STV Group plc and the Scottish Investment Bank, who were existing investors, and from new strategic investor Edge Performance VCT [5]. This has taken the total funding granted to $5million to date [6]. The company opened an office in San Francisco in January 2015 [7].

At the 2014 Digital Technology Awards in Scotland, deltaDNA won the Best New Product or Service Award [8].

Additional services

deltaDNA GO

deltaDNA GO was launched in December 2014 as a free analytics service unlimited by the number of monthly active users (MAU), offering access to over 60 dashboards and to advanced 'Slice & Dice' data analysis functionality [9]

Indie

deltaDNA launched a discounted pricing structure for indie developers in December 2014, charging $100 a month.[10]. At this time, the company also launched deltaCrunch, a new Match3 training game available within the deltaDNA platform [11].

Academic

In November 2014, deltaDNA launched a free academic licence in partnership with Abertay University, Dundee, available to both undergraduate and post graduate games courses [12].

Benchmark

deltaDNA launched Benchmark in February 2014, a consultation service to provide practical guidance for developers working on free-to-play games. The service involves assessing each title across 75 different categories, such as engagement, retention and monetization [13]

References

  1. ^ Takahashi, D. (2014, March 6). GamesAnalytics rebrands as DeltaDNA to improve player engagement. Retrieved from Venturebeat: http://venturebeat.com/2014/03/06/gamesanalytics-rebrands-as-deltadna-to-improve-player-engagement/
  2. ^ Cameron, C. (2014, March 6). Tech firm to provide real time analysis of games. Retrieved from Herald Scotland : http://www.heraldscotland.com/business/company-news/tech-firm-to-provide-real-time-analysis-of-games-firmstohgdhhdgexperience.23613525
  3. ^ Raconteur (2014, October 21). Personalizing the Customer Experience. Retrieved from Raconteur http://raconteur.net/business/personalising-the-customer-experience
  4. ^ Diener, M. (2014, May 5). A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/58985/deltadna-on-real-time-analytics-a-lot-can-happen-in-a-quarter-of-a-millisecond/
  5. ^ ScottishBusiness. (2013, July 16). Gaming tech firm GamesAnalytics secures £860,000 in funding. Retrieved from BBC News: http://www.bbc.co.uk/news/uk-scotland-scotland-business-23316520,
  6. ^ HeraldScotland. (2013, July 16). Game analysis firm secures investment for new platform. Retrieved from HeraldScotland.com: http://www.heraldscotland.com/business/company-news/game-analysis-firm-secures-investment-for-new-platform.21617001
  7. ^ Witkowsky, C (2014, July 16). Gaming Tech Firm Secures Additional $3mln for Series A Round. Retrieved from BBC News: url=https://www.pehub.com/2014/11/deltadna-secures-additional-3-mln-for-series-a-round/
  8. ^ Scotland’s digital industry celebrated at inspirational awards ceremony. (n.d.). Retrieved from ScotlandIS: http://www.scotlandis.com/news/stories/scotlands-digital-industry-celebrated-at-inspirational-awards-ceremony
  9. ^ Judge, A. (2015, February 19). DeltaDNA releases GO, its free and unlimited game analytics service. Retrieved from PocketGamer.biz : http://www.pocketgamer.biz/news/60845/deltadna-releases-go-free-analytics/
  10. ^ Chapple, C. (2014, December 2). DeltaDNA slashes costs for indies. Retrieved from Develop: https://www.develop-online.net/news/deltadna-slashes-costs-for-indies/0200718
  11. ^ Harris, R. (2014, December 13). deltaDNA Unveils New deltaCrunch Training Game. Retrieved from appdevelopermagazine.com: http://appdevelopermagazine.com/2199/2014/12/13/deltaDNA-Unveils-New-deltaCrunch-Training-Game-/
  12. ^ Pearson, D. (2014, November 13). deltaDNA releases free, unlimited academic licence. Retrieved from GamesIndustry.biz: http://www.gamesindustry.biz/articles/2014-11-13-deltadna-releases-free-unlimited-academic-licence
  13. ^ Nouch, J. (2013, 02 14). GamesAnalytics on how its new Benchmark consultancy service will improve your F2P game. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/48574/gamesanalytics-on-how-its-new-benchmark-consultancy-service-will-improve-your-f2p-game/
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