Videoland Television Network

Videoland Television Network is a cable network program provider in Taiwan, founded in 1983 by Koos Group.Videoland is one of Taiwan's major satellite television providers, offering seven channels of programming on Videoland Sports, Videoland Japan, Videoland Movie Channel, Videoland General Entertainment Channel (On-TV), Videoland Drama Channel, Videoland MaxTV and Videoland Kids. Videoland is also sales agent for the Pi-li Channel and the Discovery Channel.Videoland's operations include an Engineering Division, a Programming Division and an Advertising Division as well as an Advertising Sales Division which is responsible for advertising sales for each of the television channels. In addition, Ho-wei Communications handles sales to system operators throughout Taiwan. Together these various units make up a complete package of television programming. Videoland ventured outside the area of channel operations with the Videoland Hunters of the local SBL basketball league in 2004. The team serves as a source of program materials for the Videoland Sports Channel and has been a key factor in promoting the development of sports and recreation in Taiwan.

DEVELOPMENT AND GROWTH OVER MORE THAN TWO DECADES

Videoland was founded in 1983 as a production house, producing more than 150 programs for the Government Information Office, the Public Television Service and commercial television stations. These included such popular programs as the prime-time series 'Seven-colored Bridge' and Public TV's "Uncle Sun's Stories" and others which won numerous awards from the GIO and the Ministry of the Interior.

Videoland Television Network As Taiwan's television market matured, Videoland expanded beyond its original program-planning, production and post-production operations. In 1989 the company began channel operations and agency sales for cable TV, and in 1996 the Videoland Television Network was established as a flagship for all channel and program operations. Videoland Network is now one of the top providers of program content in Taiwan, with a history of more than 25 years in Taiwan's television industry.

Videoland Television Network has grown steadily during its 25-plus years of operations to become a leading force in Taiwan's cable TV industry. Videoland stands out for its integrity and know-how in a highly-competitive media environment and boasts an enviable reputation among the island's viewers.

Taiwan's dynamic media environment calls for quick responses to meet the changing needs of audiences. Videoland has constantly adjusted its long-range strategy in the past by adding the Sports Channel and Japan Channel, and by offering Korean dramas just when audiences were looking for something new. This ability to anticipate and take advantage of opportunities is a key to the success of the services that Videoland provides to viewers.

In 1998 Videoland Sports presented the Amway Cup Women's Professional Billiards Tournament, opening up a whole new area for women athletes and for viewers in Taiwan. Similarly, in 2001 On-TV touched off a surge of Korean drama fever with hits like 'All about Eve' and 'Hotelier'. This trend was running strong in 2002 when the enormously-popular Korean historical drama 'The Last Empress' aired on Videoland Drama Channel. The show attracted record audiences while stirring up discussions in political and academic circles throughout Taiwan.

Videoland Sports Channel also set records when it broadcast the Asia Baseball Championships in 2003, confirming Videoland's diversified, specialized approach to development. In the same year Videoland set up agency operations to offer services to aspiring entertainers and performers, helping them to develop their skills while providing talent for Videoland's growing output of in-house produced programs. Talent agency operations mean new opportunities in the entertainment industry for Videoland, putting the company in position for further development in the future.

This was followed by the launch of Videoland Western Movie Channel in 2004, adding a new dimension of entertainment in the line-up of channels. In June of the same year the network ventured into professional sports with the purchase of the BCC Mars basketball team. Now known as the Videoland Hunters, the team represents the spirit and competitiveness of Videoland and has helped to re-vitalize the world of professional basketball in Taiwan.

Videoland also began producing children's programs in 2004, adding to the variety and depth of the content provided to Taiwan's television industry.

During the following year Videoland Western Movie Channel was re-named MaxTV and expanded its programming to incorporate a broad range of entertainment shows in addition to its Western movies and television series. Other popular features included reporting on leisure news and increased coverage of basketball games featuring SBL teams.

On January 1, 2006, a seventh channel was added to the Videoland family with the establishment of the Videoland Kids Channel. Known as QTV, the channel offers shows geared to meet the needs of young viewers for education and entertainment.

OUTLOOK FOR THE FUTURE

Videoland is dedicated to provide outstanding television content for viewers in Taiwan, and with the support of MSOs will bring the best in television viewing to every corner of the island. Videoland is developing the latest technology including digital television and comprehensive marketing operations, to offer the best in viewing to audiences in Taiwan and overseas and serve as an example for others in the media industry to follow.

A SHORT TIMELINE OF VIDEOLAND'S HISTORY

1983 - Videoland Inc. is established

1989 - Programs including "Color Telescope", "Uncle Sun's Stories" and "Dialogue between Wind and Grass" are produced for PTS

1991 - Co-production with CTV of "Watching Satellite Channels" for broadcast in Japan

1992 - Production of the TV program "When Will the Full Moon Come?". Fast Wing Company is set up in cooperation with Chu-teng

1993 - CNN International names Videoland its exclusive agents in Taiwan

1994 - Videoland becomes agents for the Discovery Channel and the TNT/Cartoon Network

1995 - The MTV Chinese Channel is re-launched. Videoland Sports wins broadcast rights for Chinese Professional Baseball in its 8th through 10th seasons

1996 - Videoland TV Network is established with a Movie Channel, Japanese Channel, represented channels and the Lianden Movie Channel

1997 - First broadcast of Videoland Sports Channel

1998 - First broadcast of On-TV channel and Videoland Sports News Six drama series are produced and broadcast in cooperation with Hong Kong's China Star Group: "Jue Di Cang Lang", "The Field", "The Happy Monk", "Qiu Ai Qing Yuan", "Lucky General" and "New Heroes of the Marsh"

1999 - Videoland is named exclusive agents for AXN in Taiwan

2000 - Lianden Movie Channel is officially re-named Videoland Movie Channel

2001 - Videoland Japan Channel gains exclusive rights from Fuji-TV to broadcast several popular Japanese trendy dramas. The channel also creates its own program "Very Japan". ON-TV is re-named Videoland General Entertainment Channel and repositioned as a variety channel focusing on in-house programs. Videoland is named Taiwan agent for the Hallmark Channel, produced by the noted Hallmark company of the US, and also enters into cooperation with the Alive Network and Phoenix Info News Channel of Hong Kong. In July the Ta-ti Channel is incorporated into the Videoland channel line-up as the Videoland Drama Channel.Videoland becomes an agent for ESPN and Star Sports in Taiwan. Videoland is certified for ISO 9001 (2000).

2002 - Videoland is named agent for the Pi-li Satellite Channel

2003 - Shareholders meeting approves a change in the company name to Videoland Television Network Co., Ltd. Securities and Futures Commission approves the issuance of stock for Videoland Inc. Agency Representation Division is established to develop new talent for the company

2004 - First broadcast of Videoland Western Movie Channel. Videoland becomes an agent for SUN Satellite TV. Videoland moves into professional sports with the purchase of the BCC Mars basketball team, re-named the Videoland Hunters.Videoland organizes an all-star baseball game between Taiwan and Korea, promoting cultural exchanges as well as the sport of baseball. Videoland Movie Channel enters a new era with the broadcast of the first digital movie produced by Videoland, Bodyguard for a Corpse. Children's Programming Division is established

2005 - Advertising Sales Section is established to incorporate affiliate Medialand Advertising into the Videoland Television Network organization. Videoland Western Movie Channel is re-positioned as MaxTV.

2006 - Videoland Kids Channel is launched in January

Videoland.com

Videoland's webpage at www.videoland.com.tw went on-line in July 2000 and now offers pages covering each of Videoland's seven in-house channels. Visitors can access up-to-date information on programs as well as audio-video entertainment and sports news, info on upcoming events, on-line video broadcasts, on-line chat rooms, a greeting card service, program schedules and message boards.

Videoland's web site was established primarily to offer easy and convenient interactive access to viewers, with the latest information on programs and events as well as message boards where viewers' comments are gathered for analysis and response. The web site is designed to complement Videoland's programming with extended customer services and to enhance Videoland¡¦s image among viewers.

Visits to the site have increased steadily since its inauguration. The daily average of anonymous users reached 669,800 during the first quarter of 2001, and page views totaled 1,323,199 on April 22, 2001. This soared to a daily average of 8,250,574 during January 2006.

In March 2002 the site's Internet connection was upgraded from 768K to T1 in response to growing demand, with three more lines added one by one for a total bandwidth of 6M. Currently the number of concurrent users consistently surpasses 40,000 users at the same time, and further upgrades will be made as needed. As of January 2006 the site had more than 170,000 registered users.

Videoland offers a growing number of services to Internet users through its web site including the following:

• Online Video

Visitors can access information and previews for upcoming shows, and they can also view re-broadcasts of selected programs.

• Internet Community Development

Visitors can join as on-line members. Their input and feedback is analyzed to help determine what consumers want in value-added services such as electronic newsletters. This helps to build a core of satisfied and loyal viewers for Videoland's channels.

• On-line Chat Rooms

In July 2003 Videoland became the first cable TV provider in Taiwan to offer chat rooms to viewers. These extend the effectiveness of cross-promotions between programs and special events offered by the various channels, and are a part of Videoland's goal of providing full Internet services to viewers.

Operating Channels

Videoland General Entertainment Channel (ON-TV)

• (Channel No:26) First Broadcast: 1998
• Program content: Variety shows, informative talk shows, cartoons and other types of entertainment programming
• Competitive advantage: On-TV offers a wide variety of family-oriented programs for clearly-defined audience segments. Segmentation even includes shows designed for audiences in northern, southern, eastern and western Taiwan, and the channel enjoys very high levels of viewer loyalty.

Since On-TV was established in 1998 the channel has continually worked to stay abreast of trends in the cable TV market. Changes and consolidations over the years have allowed On-TV to establish itself as a brand for diversified programming and write a unique history for itself in the market.

In 2005 the Golden Bell Awards recognized On-TV and the content of its programming. In the future On-TV will continue to inject more local feeling into its programs, with shows that enrich the lives of viewers and prove useful information. For example, the program Five Days of Ice and Fire described the heights and depths of the lifestyle of people in the entertainment industry in Taiwan. Incredible World explores the endless variety of wonders around us. Taiwan Ecology Blog takes serious interest in the animals of taiwan. These programs and others make Videoland the perfect source for unending entertainment.

July 1, 1998: On-TV begins broadcasting On-TV first began as a general-interest channel, purchasing its programming from outside sources. Content included cartoons, dramas, musical entertainment, movies and documentaries, and nature and environment-oriented programs. Programming was aimed at a very broad segment of the audience in Taiwan.

March 2001: On-TV's Chinese name is changed to Videoland General Entertainment Channel. The channel adjusted its program content to include shows dealing with psychiatry, advertising, cuisine, magic, comedy, entertainment, video games and other areas of interest to viewers. On-TV positioned itself as an entertainment channel offering in-house produced programs for the most part. The channel also gained a reputation as a channel for Korean drama when it introduced the highly-rated "All about Eve".

2003: On-TV focuses its programming on programs dealing with local culture and subjects. In order to stabilize its viewing audience and develop the local market, in-house program content was adjusted to include more cultural offerings such as the Pi-li and Ah-chung puppet theaters, cuisine and travel, entertainment shows and other similar programs. On-TV is thus a full-blown entertainment channel with a wide range of program sources.

2004: On-TV adjusts its line-up of talk shows in line with current social trends. This included shows which broadened the scope of on-air discussions such as Hot Line With Two Beauties, talking about the latest political issues, and KTV Reporter, reporting on social trends. Another move in response to the market was the introduction of outstanding dramas and entertainment from the West, Japan, Korea and mainland China (the latter including Acacias in May). On-TV also added cartoons which both entertain and educate young viewers, in line with trends in markets around the world.

2005: On-TV strengthens its image with an even broader and deeper line-up of programs Taiwan Life Blog and Train Traveler won praise from the media, with the latter also winning Honorable Mention in the Golden Bell Awards. While maintaining the high quality of its program content, On-TV also worked to develop its vision of a better future in response to comments from viewers and media critics, with programs that are more diversified and substantial.

Videoland Drama Channel

• (Channel No:43) First Broadcast: 2001
• Program content: Korean dramas, Mandarin and Cantonese dramas, as well as historical dramas from Taiwan (including puppet theater)

• Competitive advantages: Stable viewing audience for Korean dramas; clear-cut segments in the viewing audience; sophisticated viewers with a high degree of loyalty.

Videoland Drama Channel was founded in July 2001 when the information-oriented Ta-ti Channel of CTN Television was re-named and re-positioned as a drama channel.

From 2002 on the Drama Channel has steadily built its line-up of drama shows with varied offerings in Korean, Chinese and Taiwanese drama. In addition to offering the popular Korean dramas "All about Eve" and "Hotelier", the channel also took the bold step of presenting the blockbuster series "The Last Empress". This series introduced Korean historical dramas to Taiwan and led to vigorous debate among viewers and the media.

The Chinese drama series "A Legend of Rice in the Qing Dynasty", "Black Hole", Royalty and " Last Days of the Ching Dynasty " all drew high ratings in their time slots.

Since 2004 Videoland Drama Channel has maintained its higher audience ratings with top-notch Korean dramas like Memories Of Bali , Phoenix and My 19-year-old Sister In Law . The channel has also produced Chinese period dramas like Young King Bao-qing, Love Bites and the puppet drama Love Hurts to insure a ready source of titles and keep the film library well-stocked.

In 2005 the GIO's strategy of encouraging fixed channel positions helped to win larger audiences than ever for the Drama Channel, with its winning line-up of Korean dramas including Victory Bong Soon-young, Save the Last Dance for Me and Love Story at Harvard. These shows all had the highest ratings in their time slots, reinforcing Videoland Drama Channel's reputation as the leader among drama channels in Taiwan. Over the past few years Videoland Drama Channel has emerged as a content provider with programs like My Son the Boss and Q Wolf Team. The channel is developing sales to the domestic and overseas markets so that it will be known as both a producer and a provider of high-quality dramas.

Videoland Japan Channel

• (Channel No:44) First broadcast: 1996
• Program content: Japanese idol dramas, entertainment, cuisine and cooking, leisure, music, historical dramas, cartoons and popular information

• Competitive Advantages: The best-known and best-regarded Japanese channel in Taiwan, leading the field in viewer ratings and advertising revenues. Videoland Japan enjoys a fixed audience consisting mostly of the highest elements in a market segment that appeals to many advertisers.

Videoland Japan was the first channel in Taiwan cable television to successfully tap into this segmented market. It is the unquestioned leader among dedicated Japanese channels, playing a key part in inspiring a craze for Japanese culture among the people of Taiwan.

Videoland Japan has worked with Japan's major television stations and program providers including Fuji TV, TBS, Asahi, Japan TV, Tokyo TV, Yomiuri TV and NHK. Videoland Japan has offered exclusive broadcasts of Japanese idol dramas such as "Great Teacher Onizuka", "Crying Love at the Center of the World", "Hyaku-nen Monogatari", "Golden Bowling Alley", "Flowing Queen" and "Tennis Sweethearts ". The channel has cooperated with Fuji TV since 2001 to provide popular series like White Tower, Pride, Hero, Daiwa Golden Girl, Love Revolution, Beauty or Beast and GTO. These series have generated a great deal of interest in Japanese drama and culture while making stars in Taiwan of Kimura Takuya, Matsushima Nanako, Karasawa Toshiaki, Fujiki Naohito, Matsu Takako and other Japanese actors.

The channel boasts a number of long-running entertainment programs such as "Dueling Chefs", a program which has introduced many viewers to fine Japanese cuisine. Other outstanding programs like "TV Champions", "Fiery-Match-up", Life Magic, London Hearts and 31-leg Race for 30 Students have issued a challenge to local program producers to improve the quality of their shows. In addition, the popular "All-Star Red-White Singing Contest" and "Music Station Super Live" bring the latest Japanese music to fans throughout Taiwan, further solidifying Videoland Japan's position as the best Japanese viewing in Taiwan's cable TV market.

Videoland Japan will continue to offer more outstanding television programs from Japan in the future to encourage cultural and entertainment events and exchanges between Taiwan and Japan as part of a more multi-faceted approach to programming.

Videoland Sports Channel

• First Broadcast: 1997
• Program content: broadcasts of sporting events, sports education and sports news
• Competitive strengths: Taiwan's only dedicated, professional sports channel; high loyalty among viewers and advertisers alike. In Taiwan's ever-changing cultural and leisure environment, Videoland Sports Channel has gradually added features like leisure-oriented programs as audiences look for more diversified programming.

In 1996 Videoland obtained the broadcast rights to the 8th through 10th seasons of the Chinese Professional Baseball League. The move positioned Videoland Sports as a dedicated sports channel and firmly established the network's image as a professional organization.

In 1997 the IBA Little League Championships achieved the highest ratings of the year for all sports programs. In February 1998 Videoland Sports News was added as a regular feature to provide sports fans the latest scores and news on their favorite teams and athletes, with accurate, timely reporting and a healthy measure of entertainment.

Videoland Sports offers first-rate broadcasts of sporting events in Taiwan and overseas, and it has organized many competitions that have helped to spur interest in a wide range of sporting events, introducing athletes and fans to many sports at an international level. These include bowling, pool and billiards, baseball, basketball and golf. The current line-up of events features professional baseball, F1 auto racing, the NBA, the Amway Cup Women's Professional Billiards Tournament, international group match play in billiards, the William Jones Basketball Tournament, the High School Basketball League Championships, the University Basketball Association Tournament, the WNBA, The World Women's Volleyball Championships, the World Ice Skating Championship, the World Gymnastics Tournament, the Ryder Cup, the PGA Championship, professional billiards matches, the Asia Cup Women's Pool Tournament and the World Sport Dancing Championship.

Videoland has contributed a great deal to the development of billiards in Taiwan through its broadcasts of the Amway Cup and other prestigious international tournaments. These programs have inspired many young players to take up the game, injecting new talent into the sport and enhancing Taiwan's reputation as an international billiards power.

Videoland Sports obtained the broadcast rights to the Asia Baseball Championships in 2003, achieving an audience rating of 8% according to A.C. Nielsen. This was twice the combined ratings of the other two terrestrial TV channels, confirming the solid position of Videoland Sports as a dedicated sports channel.

Videoland Sports prominent position in Taiwan's sports media was greatly enhanced in 2004 when Videoland purchased the BCC Mars team in the SBL and re-named it the Videoland Hunters. This moved helped to strengthen the operations of the league while adding to the scope of Videoland Sports programs.

In 2005 Videoland Sports forged ahead with its development by winning the rights to broadcast Super Basketball League games to go with its broadcasts of HBL and UBA contests and form the most complete line-up of local basketball activity in Taiwan. The Sports Channel also parlayed its experience with the Amway Women's Professional Billiards Tournament into the First Annual Bohr Men's Professional Billiards Tournament, winning widespread acclaim from participants and fans in the sport. In the future Videoland Sports will continue to add more sports programming in accordance with its motto of Constant Creativity and Innovation.

Videoland Western Movie Channel (Now Videoland MAXTV)

• (Channel No:70) First broadcast: 2004
• Program Content: blockbuster foreign movies and TV series
• Competitive advantages: a sizeable library offering a varied choice of programs to audiencesVideoland Max-TV went on air as Videoland Western Movie Channel went on air January 1, 2004. The channel was re-named Max-TV on June 10, 2005. The original programming content consisted of Western movies and series from majors such as Warner Brothers, Fox, Paramount and Columbia as well as a number of independent studios. With the re-naming of the channel as Max-TV, programming was expanded to include leisure-oriented programs, SBL basketball games, China Professional Baseball League games, WWE wrestling matches and sports and leisure news programs.

A sampling of titles shown in 2006 includes favorites like Daddy Day Care , Story of Us , Superman II , Sabrina , Volcano and Antwone Fisher , a varied mix to keep viewers entertained.

Max-TV also features dedicated time slots for outstanding drama and action series from the West. The initial season of The Apprentice was an instant hit with local audiences and was quickly followed by seasons two and three of the reality show. Other popular series have been three seasons of the fast-paced anti-terrorist thriller "24" and the ever-controversial Sex and the City as well as other first-rate action/dramas like CSI. The Western Movie Channel is the number one spot in Taiwan cable TV for viewing great Western movies and TV series.

In the future the Western Movie Channel will continue to offer the best in viewing with the addition of selected titles from Europe and Asia to expand the variety of shows available for viewing audiences.

Videoland Chinese Movie Channel

• (Channel No:63) First Broadcast: 1992
• Program content: Mandarin and Cantonese films, and a small number of titles from Korea, Japan and Taiwan as well as commercial films and award-winning productions.

• Competitive Advantage: Taiwan's first dedicated Chinese movie channel, backed by a substantial library of films and supported by a highly-loyal segment of the viewing audience.

Videoland Movie Channel was originally the Lianden Movie Channel, which became a part of the Videoland family of television channels in January 2001.

Videoland Movie Channel's collection of movies includes more than 1200 titles, and the channel shows an average of about 120 titles each month. The line-up of shows features the most outstanding films in Chinese cinema, with all-star casts, the newest production technology and top-notch directors.

Videoland was the first Chinese movie channel in Taiwan, and it was also the first to interview and film noted directors in Hong Kong and China. From the start Videoland Movie Channel's innovative approach, know-how and content have made it the movie channel that the competition tries to imitate, with a reputation that no other channel can match.

During the past few years Videoland Movie Channel has worked to exploit every opportunity and expand its film resources by branching out into digital photography and working with famous directors. Collaboration with Chu Yan-ping has so far yielded five films: Wild Kid, Super A+ students, Lost Love, My Grandpa's Home and Bad Boys.

In 2004 the channel began producing digital films, winning plaudits from media and audiences alike for Bodyguard for a Corpse and Dear Corpse. This was followed by Playful Ghost and Ghost Mama in 2005, two hits which were also well received by audiences.In 2006 Videoland Movie Channel will premiere even more in-house produced titles including Jacky Wu's "Puppy Love" and the campus movie "My Schoolboy's Day", Videoland will offer more than 24 titles a year in categories including comedy, kung-fu, children's programming and puppet theater, serving as a stimulus for new developments and better viewing in the cable industry.

Videoland Movie Channel has laid out a new strategy in response to government guidelines encouraging support for Taiwan¡¦s movie industry. The channel will show more Taiwanese titles in order to help stimulate local productions and make them available to larger viewing audiences.

Let Taiwanese people watch their own movies, and the world will see the value of Taiwan is one of the Movie Channel's greatest aims for future development.

Videoland Kids Channel

• (Channel No:79) Videoland Kids TV's first broadcast came in mid-January 2006, offering young viewers programming different from anything else they'll find in the children's TV market in Taiwan. Kids TV is designed to be an entertaining and educational companion for children, offering programs that other channels cannot match.

• Primary Objective:

Introduce outstanding programs for children from content providers around the world.

Videoland Kids TV has joined hands with the BBC to offer selected programs from the celebrated BBC Kids Block line-up such as Teletubbies and Fimbles. In addition, the channel has acquired an outstanding series of children's shows from NHK Japan. Kids TV has developed a complete range of programs for pre-schoolers in a special time slot and will continue to add titles in the future with varied contents that will stimulate the creativity and imagination of young audiences.

Programs and Schedules

Kids TV begins with a clearly-defined schedule of cartoons for children, and the channel is scouring the world to find programs that are appropriate and attractive for viewers in the market. In addition, special programming schedules have been developed for broadcasts during holiday periods, so that children of all ages will be able to enjoy a rich line-up of entertaining cartoons.

Developing In-house Produced Programs for Children and Building a Library of Proprietary Content

Videoland Kids TV has asked many 'older brothers' and 'older sisters' to work with us in developing programs that are enjoyable and educational for young viewers. The result is a growing library of high-quality in-house produced content that we will use in putting together a full schedule for children.

Bringing a Varied Mix of Self-produced and Purchased Programs into the Market

Product research has shown that programming for young children should focus on self-produced shows that are educationally-oriented, with a secondary emphasis on cartoons and entertainment. The channel's cartoon image sales business stems from cartoon characters developed in our own in-house programs as well as characters from cartoons purchased from overseas. The rights for the latter are negotiated along with the cartoons so that the channel can develop business in foreign cartoon characters as well as characters from local shows.

Respresented Channels

Discovery Channel

• (Channel No:19) Videoland has served as agent for the Discovery Channel in Taiwan since 1994, helping the channel to become the leading information and documentary channel in Taiwan with a current reach of more than five million households and 100% penetration. Discovery is one of the favorite channels among viewers in Taiwan, and the channel was named "Outstanding Satellite Channel" by the GIO in 2000 and 2001.

PILI Taiwan Channel

PILI Taiwan Channel was established in 1995 as the first channel in Taiwan to offer broadcasts of puppet dramas. The puppet dramas shown on Pi-li TV rival big-screen productions in their scripts, editing, cinematography and special effects, with standards and budgets on a par with most television shows. In addition to its puppet dramas, Pi-li TV also offers a variety of Korean dramas and cartoons complemented by special interest, leisure and entertainment-related programs that give viewers a wide range of choices for information and relaxation.

• Discovery Travel & Living (Channel No:21)
• Animal Planet (Channel No:22)

Videoland Advertising Division

• Established in 1997

The Advertising Division was originally founded in 1997 as Medialand Advertising, a subsidiary of Videoland. Up until the end of 2004 the unit served as an advertising agency for the various channels in the Videoland family as well as the Pi-li Puppet Drama Channel and LS Time Movie Channel. Medialand provided specialized corporate advertising, advertising photography and other functions for these channels. The unit's steady growth over the years was a reflection of its contribution to the company and its reputation in the market.

In January 2005, Medialand was merged into Videoland as the Advertising Division of the company, with no substantial change in its operations. The division includes three departments handling advertising sales, advertising planning and advertising traffic.

The three departments in the division work very closely together, a trait developed while functioning as a single unit, and their years of experience serve them well as they continue handling hundreds of annual events. In 2006 the division will be handling sporting events like the 9th annual staging of the Amway Cup; presenting a review of the Chinese Professional Baseball League's turbulent history starting with Ford: Living with the Strike the Boll Cup Billiards Tournament, which was a viewer favorite at the end of 2005; the President's Cup Ironman Triathlon; and the Videoland Hunters 2006 Season Package sponsored by Reebok. Other projects involve channel packages such as Introduction to Idol Drama; 1111 Job Bank: Working with Dummies; and the ChinaTrust JCB Platinum Card; and there are shooting assignments for the Ice Tea Time series; Wagamama Ramen Guide; and the Fu-bong Bank V Les Enfants Joint Card. In 2005 the Advertising Division expanded the scope of its activities to include public-spirited events like shooting the People's Joint Action; the Golden Visual Awards in cooperation with the Government Information Office and the Show Your Love campaign for the Taipei City Government. All of these projects have been carried out by the Advertising Sales Department with support from the Planning and Traffic divisions to form a solid, three-cornered approach to advertising.

In the future the Advertising Division will continue to serve Videoland and its nine channels, providing expert advertising and marketing service designed to help Videoland expand its position in Taiwan's media market.

Videoland Engineering Division

• Pre-production Center

The Production Center provides the personnel to produce programs for Videoland's in-house channels, with facilities and equipment that are the envy of the industry. The center was the first in Taiwan to boast a digital Outdoor Broadcast Van for live remote transmissions, and it maintains three digital studios. The center is made up of an Engineering Section, a Photography and Lighting Section, an Audio Section and other supporting units.

• Post-production Center

Videoland's Post-production center boasts one analog and three digital editing suites as well as a number of smaller editing rooms. Equipment includes two analog editors and five digital editors as well as two non-linear editing stations. The center handles every step in processing from editing to special effects and subtitling. The opening titles produced by the center can greatly enhance the image and effect of a program with just 10 - 20 seconds of footage. Post-production has the capacity to handle the tremendous volume of programs required for Videoland's channels, all with the highest quality and professionalism.

• Broadcasting Center

The Broadcasting Center handles broadcasting of all programs, insertion of advertising and other satellite link-ups. The center operates 24/7 throughout the year, with trained operators on duty to monitor the systems and correct any problems. This ensures clear, uninterrupted signals for all of Videoland's channels.

• Administration and Traffic

Administration and Traffic oversees the activities of the personnel, studios and broadcast vehicles in the Engineering Division. They see that the right people and hardware are assigned to each task and that all assets are fully utilized to ensure that all production is carried out on time and at the highest quality.

Videoland Hunters

• Videoland Hunters are a team with a winning tradition of more than 20 years. The team dates back to 1983 when it was originally founded as the Chien-hong Men's Basketball Team. The team's motto of Freedom, Greatness and Mars (God of War) has carried it through two decades in which it has consistently been among the highest finishers in its league.

Videoland decided to try its hand at basketball, purchasing Chien-hong in June 2004 and re-naming it the Videoland Hunters a month later. The team was led by Jay Tseng, President of Videoland's Advertising Division, with day-to-day operations headed up by Liu Chih-wei, a Director in Videoland Sports. Chung Chih-mong, known as the iron and blood (tough) coach, was in charge of training for the team as the Head Coach.

The team took to the court as the Hunters for the first time in October 2004, finishing second among seven teams in the Oligo Million tournament with a 4-3 record. During 2005 the team made it into post-season play with a record of 18 V12, but after a strong start the team faltered and finished in third place with one win and two losses. Although the Hunters missed the championship game, they won the respect and admiration of players and fans throughout Taiwan. During the summer break in 2005 Chou Hai-rong took the reins as head coach of the team, with Chung Chih-mong serving as technical advisor. The coaching adjustment is another step toward the goal of coming out on top in the second season of full play for the re-vamped SBL league.

Link

• Videoland Official Site(Chinese)
• Videoland Official Site(English)