Moggmentum
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Moggmentum (also known as #Cantcloggthemogg) is a 2017 online campaign and grassroots movement celebrating Jacob Rees Mogg in a similar fashion to the "smaller"[1]2015 phenomenon of Milifandom and Labour's Momentum.The campaign includes pressure for him to become the Conservative Party leader. The #Moggmentum movement has been seen as the first significant following for the conservative party in social media, lacking behind the Labour Party[1]
History
In May 2017, During the 2017 election campaign Rees-Mogg posted a picture[2] on instagram of himself and his son standing outside a tattoo parlour that was displaying Vote Labour posters with the caption "We shall stake our business elsewhere". As a result #Moggmentum began to trend on Twitter.
In June 2017 #Moggmentum began to trend again as a result of Rees-Mogg interrupting Jeremy Corbyn during the queen's speach debate, an act that was criticised by speaker of the house John Bercow.[3] Following the speech a series of memes were created with Rees-Mogg as the subject.[4]A petition was started to make Rees-Mogg Prime Minister which gained 13,000 signatures over the next two days[5]
On the 7 July 2017 Jacob Rees-Mogg gained significant publicity as the potential next conservative party leader when major news outlets began releasing articles about the subject, at the time Rees-Mogg had an opinion polling of 60% to take over as conservative party leader according to Pollstation[6] with Boris Johnson following with 12% of the votes. The same day betting odds were "slashed" from 50/1 to 16/1 by oddschecker this has been directly attributed to the campaign.[7][8]
Responses
On 3 July 2017, the BBC released a trending subject article on the movement[9] and on the 5 July a two minute video was added to the BBC website summarising the phenomenon.[1] On 5 July The Sun referred to #Moggmentum as a "growing personality cult"[10]
References
- ^ a b c "Social media appeal of Conservative MP Jacob Rees-Mogg". BBC News.
- ^ "Instagram post by Jacob Rees-Mogg • May 31, 2017 at 8:11pm UTC". Instagram.
- ^ Ovens, Ruth (4 July 2017). "5 times Jacob Rees-Mogg became an internet star with #Moggmentum".
- ^ "#moggmentum: unlikely movement to make Jacob Rees-Mogg Prime Minister". 30 June 2017.
- ^ Ovens, Ruth (7 July 2017). "'Moggmentum' continues with North Somerset MP's Question Time appearance".
- ^ "Who Should be the Next Conservative Party Leader?".
- ^ Morrison, Caitlin (7 July 2017). "Odds slashed on Jacob Rees-Mogg to replace Theresa May as Tory leader".
- ^ "Jacob Rees-Mogg in "serious contention" to become the next leader of the Conservative party". 7 July 2017.
- ^ Trending, Hannah Henderson BBC. "Jacob Rees-Mogg: The Conservative MP who's an unlikely social media star". BBC News.
- ^ "Meet Tory MP Jacob Rees-Mogg who has welcomed his sixth child with an incredible name". 7 July 2017.
Category:Jacob Rees-Mogg Category:Toryism Category:Hashtags Category:Internet activism