MagnaReady
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| Company type | Private |
|---|---|
| Industry | Retail |
| Founder | Maura Horton |
| Headquarters | , |
Area served | Worldwide |
| Products | Clothing |
| Website | magnaready |
MagnaReady is an American clothing company based in Raleigh, North Carolina that produces adaptive clothing for those with dexterity issues. Maura Horton, adaptive clothing pioneer, launched MagnaReady in 2013 after her husband, Don Horton struggled buttoning shirts. MagnaReady is the original magnetic shirt company and the technology is patented.[1] MagnaReady was the first adaptive clothing company to sell adaptive clothing in major department stores such as Kohl's, JCPenny, Belk, Bonton, and Sears. MagnaReady shirts are also available at many online retailers.[2]
History
In 2009, Don Horton, a football coach at North Carolina State University, struggled to button his shirt in the locker room due to Parkinson's disease. That day his shirt was buttoned by Russell Wilson, but his wife, Maura Horton, wanted a better solution for her husband. A former children's clothing designer, she decided to sew magnets into her husband's shirts for ease of use.[3]
In early 2013, after a few years of research, design, and sourcing, MagnaReady launched their shirts for men online. The initial small run of shirts was targeted to elderly men with mobility issues.[4]
In 2016, PVH Corp., producer of Van Heusen, Tommy Hilfiger, Calvin Klein, and IZOD, licensed the technology in order to bring MagnaReady products to a mass-market audience through stores and e-commerce.[5] In September of 2016, a co-branded line of VanHeusen MagnaClick shirts were unveiled and marketed to men suffering from Parkinson's disease.[6]
In September of 2017, MagnaReady partnered with LF Americas, a division of Li & Fung, to bring MagnaReady products to a larger retail audience.[7]
In October of 2017, a MagnaReady shirt was featured by New York’s Museum of Modern Art in the Items: Is Fashion Modern? exhibit as the modern version of a male dress shirt. The exhibit is scheduled to run through January 28, 2017.[8]
Products
At launch in 2013, MagnaReady produced a white shirt and a blue shirt for men, but now has expanded their range to include men's and women's shirts and ties across a number of patterns. Founder Maura Horton launched adaptive clothing for children under the brand MagnaMini and is working on designing adaptive sleepwear.[9]
References
- ^ Article of Clothing Having Magnetic Fastening Assemblies, May 15, 2014, retrieved 2017-10-25
{{citation}}: Unknown parameter|inventor-first=ignored (help); Unknown parameter|inventor-last=ignored (help) - ^ "Van Heusen launches men's dress shirt designed with adaptive technology that eliminates traditional buttons". EPR Retail News. Retrieved 2017-10-25.
- ^ Kavilanz, Parija. "Football coach's battle with Parkinson's inspires a line of dress shirts". CNNMoney. Retrieved 2017-10-25.
- ^ "Wife of Parkinson's sufferer invents magnetic shirt which closes buttons automatically". Mail Online. Retrieved 2017-10-25.
- ^ "Style Watch: Raleigh-based MagnaReady could get wider reach". newsobserver. Retrieved 2017-10-25.
- ^ Parmley, Suzette (2016-12-09). "Van Heusen releases men's dress shirt with magnets instead of buttons". The Toronto Star. ISSN 0319-0781. Retrieved 2017-10-25.
- ^ "LF AMERICAS TO LICENSE MAGNAREADY SHIRT COMPANY". www.mr-mag.com. Retrieved 2017-10-25.
- ^ Bain, Marc. "111 iconic objects that defined the last century of fashion, according to New York's MoMA". Quartz. Retrieved 2017-10-25.
- ^ Carstensen, Melinda (2016-03-15). "Inspired by husband, NC woman designs adaptive clothing for disabled; strikes deal with major retailers". Fox News. Retrieved 2017-10-25.
| This article, MagnaReady, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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