Display Campaign

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The European Display® Campaign is a voluntary scheme designed by energy experts from 20 European towns and cities. It is aimed at encouraging local authorities to publicly display the energy and environmental performances of their public buildings using the same energy label that is used for household appliances. Check the website to see the actual figures on participating local authorities and labelled buildings.

Display® provides a local authority with a rare opportunity to contribute to the development of an EU-wide toolkit used at the local level, to implement a European Directive.

Towns such as Bristol (UK), Helsinki (FI), Lausanne (CH), Lille (FR), Bratislava-Vrakuna (SK) and many others have already joined the Campaign. All of them benefit from attractive economic and social advantages as a result of their participation in the Campaign.

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Background

In municipal buildings all over Europe, vast quantities of energy and water are being needlessly wasted - and at significant cost to both the taxpayer and the environment. Two key and related points lie at the heart of this problem:

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Display® classification poster

Inadequate energy management by the municipalities and/or careless energy consumption habits by building users.

From January 2006, the European Performance of Buildings Directive (EPBD) placed a legal obligation on municipalities to measure and publicly "display" the energy performance of their buildings. In response, the Display® Campaign was set up to help municipalities benefit from these requirements by developing strategies to engage with the public and maximise the rewards of better environmental management of public buildings. It will accelerate the implementation of the EPBD and allow European municipalities to be one step ahead.

History of the Display Campaign

The Campaign which was started in 2003 by Energie-Cités, the association of European local authorities for intelligent local energy policy, is the first of its kind in Europe and aims to run for at least a decade. The first phase of the project (funded by the European Commission’s ENV directorate) involved the combined effort of 20 pilot towns in 18 countries and four technical and scientific experts. After a period of co-financing in the first half of 2005 it is now funded by the European Commission (DG TREN) under the Intelligent Energy - Europe Programme.

How do the participants benefit

First of all the Display® Campaign wants to assist municipalities to improve the performance of their low rated buildings.

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Display® stickers

Energy remains one of the few items where significant financial savings can be made. A European municipality of 100,000 inhabitants can spend €1.5 million and more on the energy requirements of its public buildings. By reducing this energy consumption by only 1%, it will save €15,000/year. With a reduction of 10%, it saves €150,000/year!

In addition to that, the Campaign offers you even more advantages, such as:

Every local authority:

  • Has the great possibility to communicate with citizens by showing the initiatives to the public.
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Schoolkids presenting the poster of their school
  • Display an eye-catching poster which is easily understandable by the public.
  • Can raise awareness concerning energy and water consumption amongst users and managers of municipal buildings.
  • Obtain instant access to an efficient, user friendly and pragmatic internet-based tool.
  • Will become a member of an innovative European Campaign to combat climate change.


Towards "Class A"

Every year, the public authorities which have the best results for their communication campaigns will be presented with the "Towards "Class A" Award".

The Award is open to all municipalities and local authorities throughout Europe who are members of the Display® Campaign.

The Award shall offer an incentive for municipalities to improve or compare their communication strategies, ultimately leading to the improvement of their buildings’ performances towards Class A or to become "Shining Examples".

The applicants are evaluated by an independent expert jury.


The first winner

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Award 2006

In 2006 the award ceremony took place in Riga (Latvia) and the first prize was awarded to Bristol (UK). It was chosen because of its original and creative approach to developing excellent communication materials. Inspired by the tools proposed by Display®, Bristol developed e.g.:

  • A huge Display® poster of 6m², which was hung on the outer wall of the CREATE Environment Centre
  • A weekly poll in the City Council intranet on a topical subject to evaluate the public response to the poster.
  • Four types of awareness-raising posters on energy saving at the workplace
  • Two different types of Display® postcards, which were sent to each employee in the Council building



The Campaign's future

Recently the decision was made to make Display® available to a wider public. Private sector companies are now welcome to participate in the Display® Campaign. (For further information please visit the homepage). Thus we can enlarge our network and even more experiences can be exchanged.


See also


External links