Bareezé
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| Industry | Fashion high-end retailer |
|---|---|
| Founded | 1985 |
| Founders | Seema Aziz Hamid Zaman |
| Headquarters | Lahore, Pakistan |
Number of locations | 450 (2016)[1] |
Number of employees | 5000 (2010) |
| Parent | EGI (Pvt) Ltd Formerly known as Sefam (Pvt) Ltd |
Bareezé is a Pakistani high-end fashion retailer which is based in Lahore, Pakistan.[2]
It has its operations in Malaysia, United Arab Emirates, and the United Kingdom. It was founded by Pakistani fashion designer and philanthropist Seema Aziz.[1][3]
History
[edit]Founded in 1985 in Lahore by Hamid Zaman and Seema Aziz.[4][2] Its parent company is Sefam (Pvt.) Ltd.
Brands
[edit]- TFS - THE FABRIC STORE
- MINNIE MINORS (for children)
- CHINYERE
- SUPER SQUAD
- RANG JA
- BAREEZÉ MAN[3][5]
- BAREEZÉ HOME EXPRESSIONS
- FRED
- Polo Ralph Lauren
- Emporio Armani
- The Entertainer
Network
[edit]Bareezé has 90 shops in Pakistan and four other countries: India, Malaysia, United Arab Emirates and United Kingdom. It also has a network of franchises. The company has nearly 5000 employees.[2]
Council of Business Leaders
[edit]Bareezé co-founder Seema Aziz became a member of the Council of Business Leaders formed by the Prime Minister of Pakistan, Imran Khan in October 2018.[6]
References
[edit]- ^ a b Isabel Sunnucks (16 January 2016). "Why Pakistan's most successful businesswoman should be celebrated". The Spectator. Retrieved 15 March 2022.
- ^ a b c Fashioning A New Future For Pakistan, Elmira Bayrasli, Forbes.com website, 23 November 2010. Retrieved 15 March 2022
- ^ a b Be a man with Bareeze The Express Tribune, Published 16 April 2014, Retrieved 15 March 2022
- ^ Dar, Atifa Arif; Alam, Asad (6 September 2020). "Sefam (Private) Limited: A Credit Evaluation". Asian Journal of Management Cases. 17 (2): 220–240. doi:10.1177/0972820120914515 – via CrossRef.
- ^ Momina Sibtain (7 October 2013). "Bareeze: Steering the mothership". The Express Tribune. Retrieved 15 March 2022.
- ^ PM forms Council of Business Leaders Dawn, Published 5 October 2018, Retrieved 15 March 2022
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