Bizrate Insights
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 in Los Angeles, California, United States |
| Founder | Farhad Mohit, Henri Asseily |
| Headquarters | , United States |
| Products | Online ratings |
| Parent | Dotdash Meredith |
Bizrate Insights Inc. is a U.S.-based market research firm specializing in consumer-generated insights for online and omnichannel retailers. Its feedback solutions have been widely adopted by retailers seeking to better understand shopper behavior, improve user experience, and benchmark performance against industry standards. Founded in 1996 and headquartered in Los Angeles, California, it operates as a subsidiary of Dotdash Meredith.
History
[edit]Binary Compass Enterprises, later Bizrate, was founded in June 1996[1] by classmates at the University of California Los Angeles and Wharton School of Business, Farhad Mohit and Henri Asseily based on a school project they authored while attending the Wharton School of the University of Pennsylvania.[2][3][4][5]
The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com. Services were later expanded to include comparison shopping.[3] In 1999, Bizrate partnered with Consumer Reports to provide ratings in both the print and online editions of the Consumer Reports.[2][6]
In 2004, Bizrate rebranded to Shopzilla.[7]
In June 2005, E.W. Scripps acquired Shopzilla, which included all operating websites and Bizrate Insights.[8] In June 2011, Symphony Technology Group acquired Shopzilla, including all operating websites and Bizrate Insights. In September 2014, Shopzilla.com rebranded to Connexity, Inc.; Bizrate Insights continued to operate under the Connexity umbrella.[9] In June 2015, Connexity acquired PriceGrabber. Customer feedback collected under PriceGrabber was then collected by Bizrate Insights.[3] In September 2016, The Bizrate Insights division of Connexity is acquired by Synapse Group Inc., a division of Time Inc.[10][11][12]
In 2010, Bizrate Insights formed a partnership with Google to begin distributing retailer ratings and reviews from Bizrate Insights to Google Product Search and Google AdWords ads.[13]
Products and services
[edit]According to company documentation, Bizrate Insights offers survey tools that collect feedback across various stages of the e-commerce customer journey. The company also offers tools designed to understand the behavior of users who leave sites before completing a purchase.
References
[edit]- ^ Tam, Pui-Wing (September 16, 2002). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
- ^ a b "Bizrate.Com". Gale Encyclopedia of E-Commerce. The Gale Group Inc. 2002.
- ^ a b c "History Cheat Sheet - Shopzilla". Shopzilla.com. Shopzilla, Inc. September 3, 2011. Archived from the original on September 3, 2011. Retrieved June 5, 2017.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "How BizRate.com Infomediates Between Shoppers and Merchants". Knowledge@Wharton. Wharton School of the University of Pennsylvania. February 2, 2000. Retrieved June 6, 2017.
- ^ Hamilton, David (May 18, 2000). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
- ^ Robert, Conlin (August 30, 1999). "BizRate.com Clasps Hands with Consumer Reports". E-Commerce News. ECT News Network. Retrieved June 7, 2017.
- ^ Tedeschi, Bob (November 15, 2004). "For BizRate, a New Identity and a New Site, Shopzilla.com". New York Times. Retrieved June 6, 2017.
- ^ "Scripps Will Acquire Shopzilla | Press Releases". Scripps. Retrieved 2024-08-03.
- ^ "Shopzilla Wraps Up Bizrate Into Connexity Brand". socalTECH. Southern California: SOCALTECH LLC. June 10, 2014.
- ^ "Time Inc acquires Bizrate Insights". Reuters. September 6, 2016. Retrieved June 5, 2017.
- ^ O'Shea, Chris (September 7, 2016). "Time Inc. Buys Survey Company BizRate Insights". AdWeek.
- ^ Beckerman, Josh (2016-09-06). "Time Buys Survey Provider Bizrate Insights". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-06-20.
- ^ Jhaveri, Kinnari (September 28, 2010). "Working With Bizrate for Trusted Seller Reviews and Ratings". Google Merchant Blog. Retrieved June 5, 2017.