Fashion Factory
 |
 | |
 A Brand Factory (now Fashion Factory) store in Kolkata | |
| Formerly | Brand Factory |
|---|---|
| Company type | Private |
| Industry | Retailing |
| Founded | 2006 |
| Headquarters | Mumbai, Maharashtra , |
Number of locations | 81 |
Area served | India |
| Products | Apparel, Footwear |
| Parent | Reliance Retail |
| Website | reliancefashionfactorystores |
Fashion Factory, formerly Brand Factory, is a chain of retail stores operated by Reliance Retail.[1] It was formerly operated by Future Group. It offers a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage. Launched in September 2006 as Brand Factory, it had 100 stores across 50 cities in India in December 2018.[2] It was India's largest discount retail chain at the time.[3][4][5] The chain had planned to expand its number of outlets to 100 by 2018.[6] In 2022, it was acquired by Reliance Industries and rebranded as Fashion Factory.[7]
Outlets
[edit]The outlets are between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo, Jack & Jones, Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Raymond, Louis Phillippe, Ed Hardy, Allen Solly, Lee Cooper, WROGN, and Gini & Jony.[8] It has 81 outlets across India.[9][10][11]
References
[edit]- ^ "Fashion Factory". relianceretail.com. Retrieved 18 May 2025.
- ^ Govind, Deepti (18 December 2017). "Brand Factory plans aggressive expansion, to focus on small towns". mint. Retrieved 2 July 2024.
- ^ "trendandoffers.com". trendandoffers.com.
- ^ "Brand Factory offers 'Biggest Clearance Sale' this New Year". Archived from the original on 2 April 2015. Retrieved 18 March 2015.
- ^ "Brand Factory unleashes its Ethnic Wear collection". www.indiainfoline.com.
- ^ Govind, Deepti (18 December 2017). "Brand Factory plans aggressive expansion, to focus on small towns". Livemint.
- ^ Kalra, Aditya (28 February 2022). "India's Reliance to take over operations of 250 more Future Retail stores-sources". Reuters. Retrieved 10 February 2023.
- ^ "Brand Factory offers 'Biggest Clearance Sale' this New Year". instantpublish.blogspot.in.
- ^ "Brand Factory launches 2 new stores in Hyderabad". Hindu Businessline. 20 January 2014.
- ^ "Future Group launches "Brand Factory" in Ahmedabad". www.indiaprwire.com. Archived from the original on 29 November 2014. Retrieved 20 November 2014.
- ^ "Fashion Factory Locator/Finder | Clothing Stores". location.reliancefashionfactorystores.com. Retrieved 18 May 2025.