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Decanter (magazine)

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Decanter
Cover of the August 2024 issue
EditorChris Maillard[1]
CategoriesWine magazines
FrequencyMonthly
Circulation40,000[2]
PublisherFuture plc
Founded1975
CountryUnited Kingdom, United States
LanguageEnglish
Websitewww.decanter.com

Decanter is a wine and wine-lifestyle media brand owned by Future plc. It includes a print and digital magazine, fine wine tasting events, a news website, a subscription website – Decanter Premium, and the Decanter World Wine Awards. The magazine, published in about 90 countries on a monthly basis, includes industry news, vintage guides and wine and spirits recommendations.

History and profile

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Following the success of wine columns in British newspapers, the Decanter magazine was founded in London in 1975.[2][3] Decanter is the oldest consumer wine publication in the United Kingdom.[4] According to author Evelyne Resnick, it has a comparable function in the UK as the Wine Spectator has in the United States.[2] As of 2011, it was published in 91 countries, including China.[3] Columnists and regular contributors include several Masters of Wine.[3]

The magazine focuses mainly on wines available in the United Kingdom, as well as the United States. While it is aimed at consumers, a significant part of the magazine's audience consists both of traders and producers.[2][5] Its contents include news, topical commentary, travel surveys, interviews, analysis and market reports.[3] Unlike other magazines, which focus on many wines from various regions and countries, Decanter issues offer in-depth reviews of wines from two regions at a time.[3] The readers of Decanter are generally younger than the readers of similar publications, with 41% of readers under 45 years of age.[2]

Decanter launched its website, Decanter.com, in 1999. The website is one of the largest globally,[6] based on traffic figures. In 2017 it launched a subscription service called Decanter Premium.[2]

References

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  1. ^ "Decanter appoints new Editor-in-Chief". Press Office Release. Future PLC. 2021-01-29. Archived from the original on 2007-03-14.
  2. ^ a b c d e f Evelyne Resnick (2008). Wine Brands: Success Strategies for New Markets, New Consumers and New Trends. Springer Nature. pp. 115–6. ISBN 978-0230583733.
  3. ^ a b c d e Mike Veseth (2011). Wine Wars. Rowman & Littlefield Publishers. pp. 58–9, 126–8. ISBN 978-0742568211.
  4. ^ Peter Temple (2010). The Handbook of Alternative Assets: Making Money from Art, Rare Books, Coins and Banknotes, Forestry, Gold and Precious Metals, Stamps, Wine and Other Alternative Assets. Harriman House Limited. ISBN 978-1906659219.
  5. ^ Keith Grainger; Hazel Tattersall (2016). Wine Production and Quality. John Wiley & Sons. p. 290. ISBN 978-1118934555.{{cite book}}: CS1 maint: multiple names: authors list (link)
  6. ^ "Similarweb". Similarweb.
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