Dimers
 | |
| Company type | Private |
|---|---|
| Industry | Sports betting technology |
| Founded | 2019 (iRival Media) 2015 (Hypometer Technologies) |
| Founder | Adam Fiske, Nick Slade, Katie Prowd, Darryl Woodford |
| Headquarters |
|
Key people | Adam Fiske (CEO) Nick Slade (Chief Content Officer) |
| Products | Dimers Pro, Dimers Platinum, Bettorverse, predictive analytics tools, odds comparison |
| Services | Sports betting insights, data-driven picks, betting tools, B2B betting analytics |
| Parent | Cipher Sports Technology Group |
| Website | dimers |
Dimers is a sports betting analytics platform that provides predictive tools, data-driven insights, news, and betting content for sports fans and bettors.[1] Operating under the umbrella of Cipher Sports Technology Group,[2][3] Dimers has offices in Melbourne and New York.[4]
History
[edit]Dimers.com was launched on August 1, 2020, shortly after its parent company Cipher Sports Technology Group was formed through the merger of two Australian companies: iRival Media and Hypometer Technologies.[5] iRival Media, founded in October 2019 by Adam Fiske and Nick Slade, focused on delivering content to the sports betting market.[6]Hypometer Technologies, established in 2015 by Katie Prowd and Darryl Woodford, specialized in predictive analytics and machine learning for sports.[6][7]
Dimers’ data has been cited by publications such as Sports Illustrated,[8] USA Today,[9] and The Arizona Republic.[4]
Products and Services
[edit]Dimers offers a suite of tools based on machine learning and content aimed at enhancing the sports betting experience:
- Predictive Analytics: Simulations and predictions for sporting events[10]
- Bettorverse: An AI-powered betting model platform[1][11]
- Dimers Pro: Launched in 2024, this subscription-based service offers users enhanced analytics[12]
Partnerships and Collaborations
[edit]In 2020, Dimers partnered with SportCaller to offer free-to-play games, aiming to drive customer acquisition and engagement for U.S. sportsbooks.[13] The joint venture’s initial launch focused on the NBA Finals.[13]
In 2023, Dimers collaborated with MLS to provide sports betting content on MLSsoccer.com, including predictive analytics and editorial pieces to assist fans in making informed betting decisions.[2][14][15]
Awards
[edit]- Dimers Platinum: Nominated for Best Tech at the 2025 iGB Affiliate Awards[16]
References
[edit]- ^ a b P, Wladimir (2023-04-07). "Dimers.com Launches AI-Powered Sports Betting Model Bettorverse". European Gaming Industry News. Retrieved 2025-05-27.
- ^ a b Elliott, Martyn (2023-06-21). "Cipher Sports Creating Collaborative Route For Sportsbook Partnerships". Retrieved 2025-05-27.
- ^ "Melbourne sports-tech company raises $5m for US expansion". Australian Financial Review. 2022-07-13. Retrieved 2025-05-27.
- ^ a b Ortiz, Jenna. "Oklahoma State vs Baylor picks, predictions, odds: Who wins college football Week 9 game?". The Arizona Republic. Retrieved 2025-05-27.
- ^ America, Gaming. "Newcomer Cipher Sports Technology sets its sights on booming US market". gamingamerica.com. Retrieved 2025-05-27.
- ^ a b "Cipher Sports Technology puts forward its offering to the industry". www.gamblinginsider.com. Retrieved 2025-05-27.
- ^ Yogonet. "Australia's Hypometer and iRival Media to compete in US sports betting market as Cipher STG | Yogonet International". www.yogonet.com. Retrieved 2025-05-27.
- ^ "New Report Shows Impact of Torpedo Bat Usage For Cal Raleigh of Seattle Mariners". Seattle Mariners On SI. 2025-05-02. Retrieved 2025-05-27.
- ^ Anderson, Jason. "Nuggets vs. Clippers Game 4: Predictions, picks, odds for 2025 NBA playoff series". USA TODAY. Retrieved 2025-05-27.
- ^ "2025 BMW Open: Fabian Marozsan vs Zizou Bergs match predictions, odds, where to watch". www.msn.com. Retrieved 2025-06-16.
- ^ "Top Sports Betting Bot Strategies: Are Betting Bots a Good Idea? - Sports Betting Guide". RG. Retrieved 2025-06-16.
- ^ "Introducing Dimers Pro: Your ultimate sports betting tool". syracuse. 2024-03-19. Retrieved 2025-06-16.
- ^ a b "Dimers branches into US market with SportCaller joint-venture - SBC Americas". 2020-09-30. Retrieved 2025-05-27.
- ^ "Dimers agrees betting content deal with MLS". SportBusiness. 2023-05-19. Retrieved 2025-05-27.
- ^ "Major League Soccer collaborates with Dimers.Com". www.gamblinginsider.com. Retrieved 2025-05-27.
- ^ "iGB Affiliate Awards: 2025 shortlist revealed". www.igbaffiliate.com. 2025-05-09. Retrieved 2025-06-15.