Draft:Betts Recruiting
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Betts Recruiting
[edit]Betts Recruiting is a U.S.-based recruitment and recruiting technology company focused on go-to-market (GTM) talent for the technology industry. The company offers a SaaS-enabled recruitment platform called Connect and provides traditional contingency recruiting, executive search, and Recruitment as a Service (RaaS) solutions for early-stage to enterprise-level companies. Headquartered in Austin, Texas, Betts has played a prominent role in modernizing how tech companies hire sales, marketing, and customer success professionals.[1]
History
[edit]Betts Recruiting was founded by Carolyn Betts in 2009. Initially operating as a traditional contingency recruiting firm, the company expanded to serve major U.S. tech hubs including San Francisco and New York City. In 2020, the company relocated its headquarters from San Francisco to Austin, Texas. That year, Betts laid off 40 employees amid a business model pivot toward software-enabled hiring.[2]
This strategic change led to the development of Betts Connect, a proprietary SaaS platform launched in 2020.[3]
In 2024, the company launched Comp Engine, a compensation benchmarking tool that provides real-time salary insights for go-to-market roles, sourced from actual placements made by Betts recruiters.[4]
Products and Services
[edit]Connect Platform (Self-Sourcing)
[edit]Betts Connect provides employers with access to a curated pool of pre-vetted candidates in GTM roles. Filters allow users to sort by deal size, compensation, experience, and performance indicators.[5]
Recruitment as a Service (RaaS)
[edit]RaaS provides a flexible annual subscription model, pairing clients with a dedicated recruiter and offering unlimited access to the Connect platform. It is designed as a scalable alternative to traditional contingency recruiting.[5]
Comp Engine
[edit]Launched in 2024, Comp Engine is a free online tool developed by Betts that provides real-time compensation data for GTM roles. Users can filter insights by title, years of experience, industry, and location, with data derived from actual Betts placements.[4]
Traditional Search
[edit]Betts continues to offer contingency-based recruiting for sales, marketing, and customer success roles.[1]
Executive Search
[edit]Betts provides executive search services to help companies hire senior GTM leaders.
Media Coverage and Recognition
[edit]Betts Recruiting has been cited in various national outlets. TechCrunch profiled its approach to veteran hiring and recruiter sentiment.[6][7]
Carolyn Betts has been quoted in business publications including Inc.[8], Forbes[9], and Fox Business.[10] She has also appeared in articles in Business Insider[11] and VentureBeat.[12]
Offices and Operations
[edit]Betts Recruiting is headquartered in Austin, Texas, with active operations in New York, San Francisco, Denver, Los Angeles, Chicago, Atlanta, Miami, Toronto, and Seattle. The company serves high-growth tech firms and startups across the United States.
See Also
[edit]- Recruitment software
- Software as a Service
- Executive search
- Talent acquisition
References
[edit]- ^ a b "23 Austin Recruiting Firms Helping Companies Scale". Built In Austin.
- ^ "Betts Recruiting moves HQ to Austin, lays off 40 amid pivot". Austin Business Journal. 2020-07-29.
- ^ "Betts to Revolutionize Recruiting with the Launch of Connect". PR Newswire. 2021.
- ^ a b "Comp Engine – Real-time GTM Compensation Insights". Betts Recruiting.
- ^ a b "How to Snag Your Dream Candidate Without Going Broke". ERE.net.
- ^ "Sandboxx and Betts Recruiting Launch Tech Careers for Veterans". TechCrunch. 2017-04-28.
- ^ "What Recruiters Are Saying About the Tech Job Market". TechCrunch. 2020-05-08.
- ^ "Secrets of Successful Founders". Inc. Magazine. 2022.
- ^ "How Tech CEOs Can Hold On to Millennial Moms and Dads". Forbes.
- ^ "Should You Write a Cover Letter? Experts Weigh In". Fox Business. 3 April 2022.
- ^ "How to Land a Six-Figure Role". Business Insider.
- ^ "A Lesson From Amazon: Make Sure Your CEO Isn't Out of Touch". VentureBeat. 23 August 2015.