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Draft:Freeletics

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Freeletics GmbH
Company typePrivate (GmbH)
IndustryFitness
FoundedMarch 2013
Key people
Daniel Sobhani (CEO)
Websitewww.freeletics.com

Freeletics is a fitness technology company based in Munich, Germany, offering an AI‑powered coaching platform for bodyweight and strength training.

Overview

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Freeletics delivers high‑intensity bodyweight workouts via a virtual coach, combining principles from calisthenics and HIIT. Workouts include burpees, squats, lunges, sit‑ups, push‑ups, pull‑ups, jumping jacks, mountain climbers, and sprints, organized into timed circuits usually under 45 minutes.

The platform also features nutrition and mindset coaching. Users can train solo via the app or in community‑led outdoor sessions, often guided by local ambassadors.

History

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Freeletics was founded in March 2013 by Mehmet Yilmaz, Joshua Cornelius, and Andrej Matijczak at the Center for Digital Technology and Management in Munich. It initially launched with a YouTube video, newsletter, and PDF workout guides.[1]

In October 2017, Freeletics opened its first branded outdoor “Training Ground” in Berlin’s Monbijoupark.[2]

In December 2018, Freeletics raised US $45 million in Series A funding led by FitLab, Causeway Media Partners, JAZZ Venture Partners, and Tony Robbins.[3][4][5]

In September 2020, Freeletics secured US $25 million in Series B funding led by JAZZ Venture Partners and Causeway Media Partners.[6][7]

In November 2021, Freeletics introduced “STÆDIUM”, its AI‑enabled weight‑training program for at‑home users.[8]

Recognition

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Freeletics has been featured in major publications:

  • Fast Company profiled its Series A funding and noted its Europe-wide popularity.[9]
  • Forbes covered its partnership with UFC fighter Stephen “Wonderboy” Thompson to create AI workout plans.[10]
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References

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  1. ^ "YouTube, Newsletter, PDFs: So is Freeletics grown". OMR (in German). 2015-03-10. Retrieved 2025-06-24.
  2. ^ "The first official Freeletics Training Ground in Berlin". Minh Le (in German). 2017-10-22. Retrieved 2025-06-24.
  3. ^ "Tony Robbins‑backed fitness app Freeletics raises $45 million". Fast Company. 2018-12-04. Retrieved 2025-06-24.
  4. ^ "Freeletics raises $45M for its AI‑powered mobile fitness coach". TechCrunch. 2018-12-04. Retrieved 2025-06-24.
  5. ^ "Fitness app developer Freeletics raises $45 million to expand internationally". VentureBeat. 2018-12-04. Retrieved 2025-06-24.
  6. ^ "Freeletics receives $25 million funding". Handelsblatt. 2020-09-16. Retrieved 2025-06-24.
  7. ^ "'AI‑powered' fitness app Freeletics scores $25M Series B". TechCrunch. 2020-09-23. Retrieved 2025-06-24.
  8. ^ "Munich fitness app gears up with AI‑powered training". FAZ.NET. 2021-11-03. Retrieved 2025-06-24.
  9. ^ "Tony Robbins‑backed fitness app Freeletics raises $45 million". Fast Company. 2018-12-04. Retrieved 2025-06-24.
  10. ^ "UFC Fighter Stephen Thompson on partnering with AI‑fitness app Freeletics". Forbes. 2019-12-16. Retrieved 2025-06-24.