Draft:NOW Art
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| Submission declined on 6 May 2025 by Samoht27 (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.
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| Submission declined on 29 April 2025 by Sophisticatedevening (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Sophisticatedevening 33 days ago. | |
Comment: Written in a promotional tone. -Samoht27 (talk) 19:17, 6 May 2025 (UTC)
NOW Art is a public art agency based in Los Angeles that seeks to connect artists with civic agencies, developers, corporations, and community organizations. It has been the recipient of awards and commendations from the American Institute of Architects and the city of Los Angeles for projects ranging from augmented reality installations to community murals.[1]
NOW Art's projects include LUMINEX, an outdoor exhibition in downtown Los Angeles featuring projection and sound art.[2] Artists featured in 2024 LUMINEX installations include JOJO ABOT, Refik Anadol, Alice Bucknell, Nao Bustamante, Petra Cortright, Marc Horowitz, Carole Kim, and Sarah Rara.[3] LUMINEX was included on TimeOut LA's "Best of 2021" list as the "best city festival."[4]
History & Mission
[edit]NOW Art was founded in 2016 by public art curator and producer Carmen Zella to "democratize art" by expanding public access to artworks, artists, and activations.[5] [6] In addition to its commercial and civic work, NOW Art has a charitable division, the NXT Art Foundation, that was established to elevate civic dialogue and cultural awareness.[7]
Scope & Impact
[edit]NOW Art operates locally, nationally, and internationally to support both acclaimed and emerging artists. The agency's partners and clients include Walmart, Panasonic, and Los Angeles County.[8]
Notable Projects
[edit]•LUMINEX: NOW Art curates this outdoor exhibition to bring art and community together in downtown Los Angeles. It attracts more than 40,000 live and online attendees.[9]
•Community Mural Program: NOW Art has partnered with Walmart to mobilize hundreds of artists across the nation to create public-facing, community-focused murals.[10] [11] [12]
References
[edit]- ^ Reeves, Rachel (August 15, 2022). "Taking it to the Streets: NOW Art's Carmen Zella takes on why public art matters". El Segundo Art Walk. Retrieved 28 April 2025.
- ^ Hertzfeld, Laura (October 3, 2024). "The Brief: The most important stories for you to know today". LAist. Retrieved 6 May 2025.
- ^ "LUMINEX 3.0: Landscape Frequencies". PBS SoCal. October 1, 2024. Retrieved 6 May 2025.
- ^ Juliano, Michael (December 7, 2021). "Revealed: Time Out L.A.'s 2021 Best of the City award winners". TimeOut. Retrieved 6 May 2025.
- ^ "Meet Carmen Zella, Founder & Chief Curator of NOW Art". Shoutout LA. Retrieved 28 April 2025.
- ^ Reeves, Rachel (August 15, 2022). "Taking it to the Streets: NOW Art's Carmen Zella takes on why public art matters". El Segundo Art Walk. Retrieved 28 April 2025.
- ^ Cooper, Matt (April 8, 2021). "A huge digital art show will light up DTLA buildings". Los Angeles Times. Retrieved 28 April 2025.
- ^ Reeves, Rachel (August 15, 2022). "Taking it to the Streets: NOW Art's Carmen Zella takes on why public art matters". El Segundo Art Walk. Retrieved 28 April 2025.
- ^ Forgione, Mary (April 8, 2021). "Pop-up digital forest in DTLA? Yes, please". Los Angeles Times. Retrieved 28 April 2025.
- ^ "Seeking artists for national community mural program". California Arts Council: A State Agency.
- ^ Hensley, Ben (May 19, 2023). "Northwest Fresno Walmart debuts a new look, community mural". The Business Journal. Retrieved 6 May 2025.
- ^ Lyon, Tim (January 10, 2025). "Exploring St. Cloud's rich history through Walmart's community art". WJON AM 1240 FM 95.3. Retrieved 6 May 2025.