Draft:Nepa AB
Submission declined on 24 June 2025 by HitroMilanese (talk).
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Comment: Please see WP:CORPDEPTH. Additional references in independent and reliable sources are essential in demonstrating notability per WP:NCOMPANY or WP:GNG. Hitro talk 10:54, 24 June 2025 (UTC)
| Company type | Subsidiary |
|---|---|
| Nasdaq First North: NEPA (Parent: Nepa AB) | |
| Industry | Market research, Data analytics |
| Founded | 2006 |
| Founders | Ulrich Boyer, Fredrik Östgren |
| Headquarters | Stockholm, Sweden |
Area served | Global |
Key people | Anders Dahl (CEO) Ludvig Blomqvist (Chairman) |
| Services | Market research, data analytics |
Number of employees | ~300 (2023) |
| Parent | Nepa AB (publ) |
| Website | nepa |
Nepa Sweden AB is a market research and data analytics company headquartered in Stockholm, Sweden.[1] As a subsidiary of Nepa AB (publ), it operates under a public listing on Nasdaq First North Growth Market.[2] Founded in 2006, Nepa provides consumer research and analytics services to clients in industries such as retail, media, and telecommunications, with operations in Sweden and international markets.[3][4] As of 2023, the company employs approximately 300 people and serves clients in over 50 countries.[2]
History
[edit]Nepa Sweden AB was founded in 2006 by Ulrich Boyer, Fredrik Östgren, and a small team of co-founders in Stockholm, Sweden, focusing on consumer research and data analytics.[5] The company grew without external venture funding in its early years.[3] From 2011 to 2017, Nepa received the DI Gazelle award from Dagens Industri for six years, recognizing it as one of Sweden’s fastest-growing profitable companies.[6] During this period, Nepa expanded internationally, opening offices in Helsinki, Oslo, Copenhagen, London, Mumbai, Singapore, and Shanghai by 2016.[2][3]
In April 2016, Nepa AB (publ) completed an initial public offering (IPO) of 1.65 million shares on Nasdaq First North in Stockholm, raising approximately SEK 75 million.[2] The share price increased by nearly 30% on the first day of trading.[7] The funds supported further expansion, including offices in New York, Miami, and Denver between 2017 and 2018.[2] By 2018, Nepa operated in nine countries, serving clients in industries such as media and transportation.[3]
Post-IPO, Nepa faced operating losses due to investments in technology and new markets. By 2019–2021, the company returned to profitability through cost management and revenue growth.[8] In 2017, the founders sold a 14.7% stake to Swedish institutional investors, including Swedbank Robur and Didner & Gerge Fonder.[4] Investment AB Latour also became a major shareholder during this period.[3]
Products and Services
[edit]Nepa Sweden AB provides consumer research and data analytics services to clients in industries such as retail, media, and telecommunications.[3] Its services include:
- Customer Experience Research: Surveys and feedback programs to track customer satisfaction.[3]
- Brand Tracking and Advertising Research: Monitoring brand health and evaluating advertising campaign performance.[3]
- Product and Concept Testing: Testing product concepts, designs, pricing, and packaging.[3]
- Path-to-Purchase and Shopper Insights: Analyzing customer journeys using survey and behavioral data.[3]
- Marketing Mix Modeling: Analytics to assess factors like advertising and pricing on sales.[3]
These services are supported by a cloud-based data analytics platform that integrates consumer survey responses with behavioral data, adhering to data privacy regulations, including GDPR, through opt-in consent.[3][4] Solutions are delivered through a subscription model.[3]
Corporate Structure and Leadership
[edit]Nepa AB (publ) is the publicly traded parent company, with Nepa Sweden AB as its primary operating subsidiary in Sweden.[2] The group includes subsidiaries like Nepa UK and Nepa USA.[2] Nepa AB’s shares are traded on Nasdaq First North in Stockholm.[2]
The company is governed by a board of directors with experience in technology and research. Ulrich Boyer, a co-founder, served as chairman from 2009 to 2020 and remains a shareholder.[8] As of 2025, Ludvig Blomqvist serves as chairman, appointed in 2024.[8] Fredrik Östgren, a co-founder, was CEO from 2006 to 2019.[8] In 2020, P-O Westerlund, another co-founder and former CFO, became CEO until 2021.[8] Ulrich Boyer served as interim CEO until Anders Dahl was appointed CEO in 2022.[3]
In 2017–2018, founders sold a 14.7% stake to Swedish funds, including Swedbank Robur and Handelsbanken Fonder.[4] By 2023, Elementa Management and Ulrich Boyer held approximately 35% of shares.[3]
Awards and Recognition
[edit]Nepa Sweden AB received the DI Gazelle award from Dagens Industri from 2011 to 2017 for six years, recognizing its revenue growth and profitability.[9] In 2019, Nepa won two categories in the Confirmit AIR Awards for market research and customer insights.[10]
References
[edit]- ^ "News". Nepa. Retrieved 2025-06-23.
- ^ a b c d e f g h "Nepa launches IPO". Research Live. 2016-02-24. Retrieved 2025-06-23.
- ^ a b c d e f g h i j k l m n o "Undersökningstjänsten Nepa går till börsen – tar in 75 miljoner". Breakit. 2016-02-23. Retrieved 2025-06-23.
- ^ a b c d "Nepa Expands with New UK and US Hires". MRWeb. 2017-04-25. Retrieved 2025-06-23.
- ^ "Styrelseledamöter Nepa" (PDF). Nepa. Retrieved 2025-06-23.
- ^ "News". Nepa. Retrieved 2025-06-23.
- ^ "Börsrusning för datainsamlaren Nepa". Dagens Industri. 2016-04-26. Retrieved 2025-06-23.
- ^ a b c d e "Nepa Hires New CFO as Founder Steps Back". MRWeb. 2019-08-20. Retrieved 2025-06-23.
- ^ "News". Nepa. Retrieved 2025-06-23.
- ^ "Nepa wins in two 2019 Achievement in Insight and Research award categories". Inderes. 2019. Retrieved 2025-06-23.
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