Draft:Publishing.com
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Industry |
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Founded | 2019 |
Founder |
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Website | publishing |
Publishing.com is a company founded by twins Christian and Rasmus Mikkelsen (born 1995 or 1996)[1] which sells courses about low effort book publishing.[1][2][3][4]
History
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The MIkkelsen twins self-published books on topics including ketogenic diets and sex, prompted by Christian's success from self-publishing How to Be a 4.0 Student in College, Like Me. They then used Google Translate to publish foreign language editions on Amazon. In April 2018, the pair were banned from Amazon, prompting them to create the Audiobook Impact Academy, a course teaching their method of self-publishing.[1][3]
In January 2025, Business Insider revealed that the Federal Trade Commission (FTC) had investigated the company. In complaints to the FTC, customers alleged that the company used high pressure sales tactics and obscured the cost of self-publishing. The FTC hired an expert witness, which two former FTC officials said would be unusual if the FTC did not see the investigation as viable.[5][2]
Reception
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References
[edit]- ^ a b c d Grady, Constance (2024-04-16). "Amazon is filled with garbage ebooks. Here's how they get made". Vox. Retrieved 2025-05-27.
- ^ a b James, David (2025-01-15). "Side Hustle AI Book Company Under Federal Investigation: Report". Entrepreneur. Retrieved 2025-05-27.
- ^ a b Hagerman, Eric (September 2023). "How the Mikkelsen Twins Built a $50 Million-a-Year Business Around 1 Product". Inc.com. Archived from the original on 2025-02-12. Retrieved 2025-05-27.
- ^ Coletti, Andrew (2023-09-07). "Would You Trust AI to Help You Forage?". Atlas Obscura. Retrieved 2025-05-27.
- ^ Newsham, Jack; Long, Katherine (January 13, 2025). "The feds opened an investigation into a side-hustle company helping pump out AI-generated books, records reveal". Business Insider. Retrieved 2025-06-03.