Draft:Sourhouse
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Submission declined on 30 May 2025 by Gheus (talk).
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| Submission declined on 20 May 2025 by Protobowladdict (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Protobowladdict 28 days ago. | |
Sourhouse is a company that makes tools for sourdough home bakers. Based in Asheville, North Carolina, Sourhouse created the first countertop warming device specifically for jars of sourdough starters.[1][2] Founded by Erik Fabian and Jennifer Yoko Olson, the company’s flagship products include Goldie by Sourhouse, DoughBed by Sourhouse, and the Sourhouse Starter Jar.[3]
History
[edit]Sourhouse was founded in March 2020, during the first days of the COVID-19 lockdown when Erik Fabian, a home baker, partnered with industrial designer Jennifer Yoko Olson to address a common issue for home bakers learning how to make sourdough bread. There was a significant rise of sourdough baking during Covid, particularly in the United States, and Erik found himself providing a lot of advice on how to start and maintain a sourdough starter, including keeping it in an environment ranging between 75-82°F.[4] At the time, there was no device on the market for maintaining optimal temperature for sourdough starter, and home bakers were generally advised to try things like keep their starter on a reptile pad, leave it in the oven with the light on, or next to a warm appliance like a rice cooker. Erik realized there was an opportunity to invent a dedicated product, and collaborated with Jenny to design Sourhouse's first product, Goldie, a countertop device for keeping sourdough starter in the ideal temperature zone.[5][6][7][8][9][10]
Sourhouse's products have been featured in the New York Times, Wired, Bon Appetite, Food and Wine Magazine and other notable news outlets.[11][12][13][14] Goldie by Sourhouse received the Good Housekeeping Best Kitchen Gear Award in 2024[15], and Doughbed was an excellence in product design finalist for the IHA Global Innovation Awards.[16]
Products
[edit]Goldie by Sourhouse
[edit]Goldie by Sourhouse is the first countertop warming device created specifically for sourdough starters. The device provides gentle heat to warm a starter without risk of overheating, features a transparent borosilicate glass cloche to make it easy to observe your starter, and includes a simple three-zone (cold, warm, in-range) thermometer with colored lights that help bakers understand their starter's behavior.[17][18]
Sourhouse Starter Jar
[edit]The Sourhouse Starter Jar features flat sides and no screw threads to prevent dried starter from accumulating. The jar includes measurement markings to help bakers track fermentation progress. Because the silicone cap fits around the outside of the jar, it has gotten attention from professional reviewers who say it is easier to clean than other jars.[19][20][21][22]
DoughBed by Sourhouse
[edit]In 2024, Sourhouse introduced DoughBed, a system for the mixing and bulk-proofing stage of sourdough baking. Doughbed combines a low-wattage warming mat, oval shaped borosilicate glass dough bowl, and cork lid. The product helps to maintain ideal temperatures of 75-82°F (24-28°C) during bulk fermentation. According to reviews, Doughbed addresses the common challenge of maintaining consistent proofing conditions in home baking.[23][24]
The oval shape of the Dough Bowl is inspired by the traditional wooden dough bowl used throughout Appalachia and the rectangular troughs used by traditional sourdough bakeries.
Crowdfunding and Business Growth
[edit]Sourhouse launched publicly in 2021, initially focusing on community building through collecting sourdough baking stories in an initiative called "Sourdough Hope."[25] The company's product line began with Goldie and their Starter Jars and expanded through e-commerce, retail and successful crowdfunding campaigns. Sourhouse launched Goldie by Sourhouse along with the Sourhouse Starter Jar on Kickstarter on April 5, 2022. The campaign was fully funded in the first three days, ultimately raising over $103,948 from 1,007 backers.[26] They subsequently launched DoughBed on Kickstarter on May 7, 2024, raising over $100,000 from over 800 backers in less than three hours after its launch, and ultimately raising $268,013 from 1,581 backers.[27][9]
Community Initiatives
[edit]In 2021, Sourhouse launched their "Sourdough Hope" initiative to collect inspiring stories from bakers across America about how sourdough baking helped them through difficult times, including supporting ill family members, coping with COVID-19 losses, and finding meaningful community connections.[25]
Following Hurricane Helene in 2024, Sourhouse was featured by WLOS News 13 for helping coordinate local businesses' community recovery efforts in the Asheville area, and also for establishing mutual aid programs like "Bake for Your Neighbors" and "One Percent for Asheville"where they and other local business donated 1% of profits to support relief and recovery efforts after hurricane Helene.[28]
The company also created the Sourhouse Community Cookbook, a free crowd-sourced collection of recipes and tips from home bakers that has been downloaded over 80,000 times.[29] In a 2025 interview, Erik Fabian stated that Sourhouse had distributed over 25,000 packets of sourdough starter to new bakers.[30]
References
[edit]- ^ "I Never Thought Making Sourdough Could be So Simple (and Stress-Free!) Until I Found this Gorgeous Gadget". Kitchn. Archived from the original on 2025-02-16. Retrieved 2025-05-20.
- ^ Briskin, Lizzy (2025-04-03). "This Sourdough Starter Warmer Is My Key to Successful Loaves". Eater. Retrieved 2025-05-20.
- ^ "Sourhouse is on a mission to help people bake more sourdough bread | Bake Magazine". www.bakemag.com. Retrieved 2025-05-20.
- ^ "The Science of Sourdough Starters". Serious Eats. Retrieved 2025-06-12.
- ^ "872: Erik Fabian on Sourdough Success". Apple Podcasts. Retrieved 2025-05-20.
- ^ "Sourdough Savior: A New Machine Keeps Your Starter Fresh and Alive". The Spoon. 2023-02-09. Retrieved 2025-05-20.
- ^ "Jennifer Yoko Olson". The Newsette. 2024-08-29. Retrieved 2025-05-20.
- ^ "122 - Sourhouse". Making It in Asheville. Retrieved 2025-05-20.
- ^ a b Parnaby, Hannah (2024-05-25). "DoughBed by Sourhouse; A Bakers Dream". Crave Magazine. Retrieved 2025-05-20.
- ^ "What's new in food: Asheville home baker launches online shop – Mountain Xpress". Retrieved 2025-06-12.
- ^ Ray, Joe (2023-08-29). "This Countertop Gadget Keeps Your Sourdough Starter in the 'Goldilocks' Zone". WIRED. Retrieved 2025-05-28.
- ^ "The Best Tools to Level Up Your Bread Baking Game". The New York Times. 2024-12-23. ISSN 0362-4331. Retrieved 2025-05-28.
- ^ "From Fancy Rainbow Sprinkles to Our Favorite Bread Machine, These Are the Top 31 Gifts for Bakers". Food & Wine. Retrieved 2025-05-28.
- ^ Chou, Alaina (2023-12-06). "The High-Tech Gift Guide". Bon Appétit. Retrieved 2025-05-28.
- ^ "We Tested Hundreds of Kitchen Products to Find the Ones Worth Buying This Holiday Season". Good Housekeeping. 2024-11-09. Retrieved 2025-05-28.
- ^ "Gia Excellence in Product Design". The Inspired Home Show. Retrieved 2025-06-02.
- ^ "Sourhouse is on a mission to help people bake more sourdough bread | Bake Magazine". www.bakemag.com. Retrieved 2025-05-20.
- ^ Girard, T. J. (2024-03-28). "Goldie : The Sourdough Starter Warmer Worthy of Counter Envy". Design Milk. Retrieved 2025-06-12.
- ^ "The Best Tools to Level Up Your Bread Baking Game". The New York Times. 2024-12-23. ISSN 0362-4331. Retrieved 2025-05-20.
- ^ "Sourhouse is on a mission to help people bake more sourdough bread | Bake Magazine". www.bakemag.com. Retrieved 2025-05-20.
- ^ "Create a warm, cozy home for your sourdough starter with this helpful starter container". Gadget Flow. 2022-04-27. Retrieved 2025-05-20.
- ^ "Stop buying supermarket sourdough – this gadget will transform your breadmaking". Good Housekeeping. 2025-03-20. Retrieved 2025-06-12.
- ^ "Sourhouse DoughBed dough-proofing bowl gently and evenly warms dough on your schedule". Gadget Flow. Retrieved 2025-05-20.
- ^ news-writer (2024-07-15). "DoughBed by Sourhouse™: Perfect Dough Proofing Every Time". Dutchiee | Reviews & News. Retrieved 2025-05-20.
- ^ a b "Sourdough Hope (2021)". Sourhouse. Retrieved 2025-06-12.
- ^ "Goldie: A Warm, Safe Home for Your Sourdough Starter". www.kickstarter.com. Retrieved 2025-05-20.
- ^ Hurtado, Michele (2024-05-08). "Sourhouse's DoughBed Bread-Proofing Bowl Raises Over $100,000 in Less Than 3 Hours— Surpassing its Initial Kickstarter Goal by 400%". Perishable News. Retrieved 2025-05-20.
- ^ Mattiace, Gracee (2024-12-20). "Local businesses unite through 'One Percent for Asheville' to support community recovery". WLOS. Retrieved 2025-05-20.
- ^ "About". Sourhouse. Retrieved 2025-05-20.
- ^ Greg (2025-03-28). "872: Erik Fabian on Sourdough Success". The Urban Farm. Retrieved 2025-05-20.
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