Draft:VWO (software)
| Submission declined on 23 April 2025 by S0091 (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: Most of the sources do not meet the above four criteria. Blogs are not reliable, press releases or what they say about themselves are primary sources and not independent, some of the sources make no mention of the software while others are brief mentions. If there are qualifying sources, they are downed out by all the poor ones. Also, parts of this is written like marketing copy. S0091 (talk) 17:21, 23 April 2025 (UTC)
 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by SFGMary (talk | contribs) 3 days ago. (Update)
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| Other names | Visual Website Optimizer |
|---|---|
| Original author(s) | Paras Chopra, Founder of Wingify Software, Pvt. Ltd., Sparsh Gupta, Co-Founder of Wingify |
| Developer(s) | Wingify Software, Pvt. Ltd. |
| Initial release | 2009 |
| Operating system | Web-based (Cross-platform) |
| Platform | SaaS |
| Service name | User experience design |
| Available in | English, Japanese |
| Type | Conversion rate optimization, A/B Testing, Web Analytics |
| License | Commercial |
| Website | https://vwo.com |
VWO, formerly Visual Website Optimizer, is a software-as-a-service (SaaS) customer experience optimization platform developed by Wingify Software Pvt. Ltd. As such, it enables businesses to identify changes to their various application frameworks (websites, mobile apps, tablets, and interactive kiosks) that will convert visitors or users to paying customers, i.e., landing page or conversion rate optimization (CRO). VWO enables client businesses to analyze the experiences of visitors to their websites or users of their mobile apps to assess the effect possible changes to these have on CRO.
Wingify Software Pvt. Ltd., VWO's developer, was founded in 2010 by Paras Chopra and Sparsh Gupta and is headquartered in New Delhi. Initially, VWO was a ‘no-coding required’ A/B testing tool but has since evolved into a fully featured conversion optimization platform.VWO numbers Google, Drupal, Decathlon, Disney, Amway, Cigna, DoorDash, UNICEF, and Ubisoft among its current clients.[1] VWO is integrated with the platforms of 40 other businesses providing experimentation and conversion optimization services[2] including Google Analytics 4,[1] Acquia digital experience platform DXP,[3] HubSpot's Comprehensive Experimentation Platform,[4] and Twilio Segment.[5]
Development
[edit]VWO's creator and Wingify founder Paras Chopra, a gold medalist from Delhi College of Engineering with a background in machine learning, began marketing the initial version, then only an A/B testing software, in early 2010. Prior to that during 2009, Chopra gave away a free version to select users in order to obtain feedback with which to improve it and began selling a beta version in 2010.[6] Initial users included Microsoft, Rackspace Technology, and Vendio .[7] In 2014, Wingify's acquisition of Feedback, a 27,000-member community of web design and user experience (UX) experts, added significant expertise in these areas for incorporation into VWO.[8]
In 2014, Wingify released a version of VWO that was accessible to nonprogrammers, e.g., members of an organization's marketing team or product managers, could use.[9]
In 2015, Wingify's acquisition of US-based Navilytics, a visitor analytics solution, added such new capabilities to VWO as heat maps, click maps, scroll maps, visitor session recordings, and form analysis, all in a single integrated package. Navilytics's acquisition was cited as marking a significant milestone "in [VWO's] transformation from first a ‘no-coding required’ A/B testing tool in 2010 to the first full-featured conversion optimization platform globally."[10] In 2019, Bayesian statistical analysis was added to VWO's A/B testing tool.[11]
In 2022, Wingify launched VWO Data360, its custom AI data platform dedicated to providing users a '360-degree look' at their customers.[12]
In 2023, when Google announced that it was discontinuing Google Optimize and Optimize 360, Wingify offered Optimize users a free starter plan and special discounts. Included were agencies that had relied on Optimize to run conversion rate optimization (CRO) analyses for their own clients.[13] To replace Optimize, Google began offering a seamless integration between VWO and Google Analytics 4 (GA4), making URL splitting and A/B testing a standard part of GA4 available across different use cases in Google Ads, retargeting, and any other application of standard GA4.[1]
In 2024, Wingify entered into a strategic partnership with Acquia to incorporate VWO into the services it offered clients.[14] Also in 2024, Wingify introduced two new platforms: VWO Copilot, an AI-powered facility to aid clients in "streamlin[ing] and automat[ing] various aspects of the conversion rate optimization (CRO) process"[15] and VWO Feature Management & Experimentation (FME), which was .
Awards and Recognitions
[edit]- 2023 - VWO was overall leader in G2 Summer Reports' A/B Testing, Personalization, Mobile App Optimization, Personalization Engines, and Feature Management categories based on user reviews, winning 15 total Leader Badges.[12][16]
References
[edit]- ^ a b c MTS Staff Writer (13 April 2023). "VWO Launches Integration With GA4 for A/B Testing Capabilities". MarTechSeries. Marketing Technology Insights. Retrieved 15 April 2025.
- ^ "Unlock more value with VWO integrations". VWO. Retrieved 21 April 2025.
- ^ "Acquia Introduces the Most Complete Digital Experience Optimization Solution". Acquia. 14 November 2023. Retrieved 21 April 2025.
- ^ "VWO". HubSpot. Retrieved 21 April 2025.
- ^ Roberge, Doug (7 October 2019). "How VWO used product analytics to increase new feature adoption and reduce churn". Twilio. Retrieved 21 April 2025.
- ^ "How Wingify bootstrapped to $20M in revenue!". buildd. 29 June 2022. Retrieved 19 April 2025.
- ^ Rao, Leena (2 September 2010). "Visual Website Optimizer: Another Way To Run A/B Tests On Your Site". TechCrunch. Retrieved 18 April 2025.
- ^ Rogers, Stewart (23 September 2014). "Wingify acquires Concept Feedback so your website can stand on the shoulders of giants". VentureBeat. Retrieved 18 April 2025.
- ^ Shu, Catherine (25 June 2014). "Wingify Launches A New A/B Testing Platform For People Without Coding Experience". TechCrunch. Retrieved 21 May 2025.
- ^ Singh, Vishal (30 November 2015). "Wingify Acquires US Based Navilytics; To Become A Full Featured Conversion Optimization Platform". Inc42. Retrieved 18 April 2025.
- ^ O'Malley, Deborah (2019). "All About Bayesian: A Look At A New Statistical Model For A/B Testing". GuessTheTest. Retrieved 18 April 2025.
- ^ a b MTS Staff Writer (15 September 2022). "VWO Launches Data360, Its Customer Data Platform". MarTechSeries, Marketing Technology Insights. Retrieved 19 April 2025.
- ^ EINPresswire (23 January 2023). "VWO announces the launch of VWO Testing Starter, A Free Plan for Google Optimize Users". DC News Now. Retrieved 20 April 2025.
- ^ Weston, Scott; Patil, Ponaam (23 July 2024). "The Future of Experimentation: Acquia Convert". Bounteous. Retrieved 20 April 2025.
- ^ "Unlocking the Power of AI with VWO Copilot and SmartStats". AiDOOS. 2024. Retrieved 20 April 2025.
- ^ "VWO Claims Top Spot in A/B Testing Space, Securing 15 Leader Badges Across 6 Categories in G2's Spring Reports '23". Newswires. 3 May 2023. Retrieved 19 April 2025.
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