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Edits (app)

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Edits
Developer(s)Meta Platforms
Initial releaseApril 21, 2025 (57 days ago) (2025-04-21)
Operating system
Available in32+ (iOS) languages
LicenseProprietary
Websitecreators.instagram.com/edits

Edits is an American photo and short form video editing software service owned by Meta Platforms. It allows users to create videos and edit them by using features like green screens, and AI animation, and also provides real-time statistics to Instagram creators to track their accounts.[1] Accounts directly from Instagram can be imported, and videos can be exported vice-versa. It is available solely on iOS and Android. On Apple, it supports over 32 different languages, including French, Spanish, and Chinese.[2] It has been noted by critics as an direct competitor for apps like CapCut, owned by Chinese brand ByteDance.The Instagram head, Adam Mosserioe, also acknowledged these similarities.[3]

Launched on April 21 for Android, and January 19 for Apple, It received over 5 million+ users on Apple and Android combined in its first 4 days since its launch.[citation needed][4]

History

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On January 19, 2025, following the ban of all ByteDance Apps from the Google Play Store, and App Store, Instagram head Adam Mosseri announced on Threads[5] that they would be launching the app in February for iOS, followed by an Android counterpart. He said the app is working with select people to test its features. In a separate post, he emphasized that the app is "more for creators than casual video makers".[6]

Features

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Edits contains many similar features to other competition of video editors like KineMaster, Inshot, and Capcut. When creating a video, users have the option to export in resolution of HD, 4K, and 2K, along with having HDR and SDR support. Like many traditional video editing software, it includes a timeline, and basic undo-redo buttons. On the bottom bar, 7 tabs for editing exist, namely the Split, Volume, Adjust, Speed, Delete, Filters, Green Screen, Voice FX, Extract Audio, Mirror, Slip, Replace and Duplicate bars.[7] Basic features, like splitting, and adjusting speed and volume of clips are present, along with more advanced Green Screens, and AI features. Being a mobile video editor app, Edits also has drag-and-drop features to ease customer usage.

Users have the ability to record videos directly within the app. This feature allows users to create content without needing extra software or devices. They can choose from several focal lengths, which affect how close or wide the shot appears. The app also supports different frame rates. Users have the ability to record videos directly within the app. This feature allows users to create content without needing extra software or devices. Once users are done filming your clips, they can simply transfer them into a project to start editing immediately.[8] Upcoming features for the app include Keyframes, AI-powered modification, Collaboration, and Enhanced creativity.[9]

Reception

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Since its release, it received over 5 million downloads in 4 days. Critically, the app received great rankings from many. From users, the app received an average of 4.45 stars over Google Play Store and App Store in the first few days,[2][4] with Google Play Store receiving the least stars.[citation needed] As in reviews, it was received mixed by the public. Many people praised the smoothness and intuivity of the app. "The app is more than just a basic editor, offering a full suite of creative tools, including a dedicated tab for inspiration and trending audio, as well as a tab for managing drafts," said a blogger.[10] Some users were disappointed with the range of editing tools, some users have noted that it could benefit from more transition options between clips. Some even reported crashing between clips.[4]

See also

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References

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  1. ^ "Instagram for Creators". Instagram for Creators. Archived from the original on 24 January 2025. Retrieved 25 April 2025.
  2. ^ a b "Edits, an Instagram app". App Store. 24 April 2025. Retrieved 25 April 2025.
  3. ^ Preston, Dominic (22 April 2025). "Instagram launches its CapCut clone, Edits". The Verge. Retrieved 25 April 2025.
  4. ^ a b c "Edits, an Instagram app - Apps on Google Play". play.google.com. Retrieved 25 April 2025.
  5. ^ "Threads". www.threads.com. Retrieved 27 April 2025.
  6. ^ Joseppi, David (27 April 2025). "Instagram launches Edits, a new standalone video editing app". The Apple Post. Retrieved 28 April 2025.
  7. ^ "7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App". Buffer: All-you-need social media toolkit for small businesses. Retrieved 28 April 2025.
  8. ^ "Instagram Edits app launched: How to use it for Reels and short videos on mobile". Hindustan Times. 23 April 2025. Archived from the original on 23 April 2025. Retrieved 28 April 2025.
  9. ^ "Instagram Edits app to get these 4 video editing features soon". Moneycontrol. Archived from the original on 25 April 2025. Retrieved 29 April 2025.
  10. ^ "Edits Review (Everything You Need To Know About the Instagram Editing App) - Samantha Brandon". 23 January 2025. Retrieved 29 April 2025.