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Geoff Cottrill

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Geoffrey Cottrill [1](born July 4, 1963[citation needed]) is an American marketer who most recently served as Chief Brand & Games Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse.[2] He is the father of the musical artist Clairo.[3]

Career

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Cottrill most recently served as Chief Brand & Games Officer at Topgolf which he retired from in March 2025. He is also the co-founder of MARVIN. Cottrill was also a vice president at Starbucks Entertainment Hear Music in Seattle, Washington.[4] Between 2007 and 2016, he was chief marketing officer of Converse, a subsidiary of Nike, Inc.[5] In 2014, he was appointed vice-chair of the Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award.[6] Between 2015 and 2017, he was president of American operations at MullenLowe Group.[2]

In 2010, he was named one of Brandweek's "Marketers of the Year".[7]

Personal life

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Cottrill resides in Atlanta, Georgia, and on Cape Cod with his wife, professional children's fashion photographer Allie Cottrill. Cottrill is the father of the musical artist Clairo. According to The New York Times, her record label signing was made possible by her father's connection to Jon Cohen, co-founder of The Fader and an executive at the publication's marketing agency, Cornerstone.[3] His role in the launching of his daughter's professional career attracted scrutiny from some online communities with regard to the singer's authenticity.[3][8][9]

References

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  1. ^ "Instagram". www.instagram.com. Retrieved 26 May 2025.
  2. ^ a b Coffee, Patrick (1 May 2017). "MullenLowe Boston Parts with President Geoff Cottrill After One Year". Adweek.
  3. ^ a b c Coscarelli, Joe (23 May 2018). "Clairo's 'Pretty Girl' Went Viral. Then She Had to Prove Herself". New York Times. Retrieved 31 May 2018.
  4. ^ Adweek Staff (22 April 2005). "Coke Marketer to Depart". Adweek.
  5. ^ "Geoff Cottrill Departs As CMO Of Converse". Forbes.
  6. ^ "MusiCares Announce New Board". Grammy Foundation. Archived from the original on 16 January 2017. Retrieved 15 January 2017.
  7. ^ "Brandweek Presents the Marketers of the Year 2010". More than Branding. 13 September 2010. Retrieved 14 January 2017.
  8. ^ Cliff, Aimee (27 November 2018). "Clairo IRL". Dazed Digital.
  9. ^ Sridhar, Sunidhi (10 October 2019). "The Significance of "Industry Plants" in the Music Community". Daily Nexus.
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