InsideHook
Type of site | Lifestyle, news, culture, entertainment |
|---|---|
| Available in | English |
| Founded | 2012 |
| Headquarters | , United States |
| Country of origin | United States |
| Editor | Mike Conklin |
| URL | insidehook |
| Commercial | Yes |
InsideHook is an American lifestyle, news, culture and entertainment website.[1][2]
Origins
[edit]InsideHook began as a New York City based daily email lifestyle newsletter targeted at men.[3]
Entrepreneur Andy Russell was inspired by a similar email newsletter, DailyCandy, whose target demographic was young women.[3]
Russell gathered $22 million in funds to start Trigger Media Group and its first startup, InsideHook, launched in 2012.[1][3]
Investors
[edit]In 2017, investors in Trigger Media Group and InsideHook began to express doubts about Andy Russell's ability to run the company properly despite Russell's refusal to collect a salary.[4]
Russell later stated that he understood the investors concerns.[4]
History
[edit]Circa 2013, actor Rob Lowe was hired as the face of InsideHook L.A.'s curated email newsletter.[5]
Critical reception
[edit]New York Daily News dubbed InsideHook, "A new free daily email service that provides "inspiration for driven men," adding, "Make no mistake about it, InsideHook knows what they’re talking about."[6]
References
[edit]- ^ a b Holson, Laura M. (November 28, 2012). "A Night Life Veteran Bets on Social Media". The New York Times. p. 2. Archived from the original on November 29, 2012.
- ^ "InsideHook: About Us". InsideHook.
- ^ a b c Gould, Jennifer (February 27, 2012). "Inside Hook e-targets successful men in their 40s". New York Post.
- ^ a b Kelly, Keith J. (June 8, 2017). "Investors getting anxious with Trigger Media founder". New York Post.
- ^ Gelt, Jessica (April 6, 2013). "Email newsletters connect advertisers with eager audiences". Los Angeles Times. Archived from the original on June 25, 2022.
- ^ Osterhout, Jacob E. (June 29, 2012). "The best afternoon ever: New men's lifestyle service InsideHook puts the cool back in NYC". New York Daily News.
External links
[edit]
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