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Invicta Watch Group

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Invicta Watch Group
Company typePrivate
IndustryWatchmaking[1]
Founded1837; 188 years ago (1837) in La Chaux-de-Fonds, Switzerland[2]
FounderRaphaël Picard[3]
Headquarters
Hollywood, Florida[4]
,
United States[5]
Area served
Worldwide[6]
Key people
Eyal Lalo (President & CEO); Gany Lalo (Vice President); Nadia Lalo (Board Member & Secretary)[7]
ProductsWristwatches[8]
SubsidiariesGlycine Watch SA
Invicta Racing[9]
Websiteinvictawatch.com

Invicta is a privately held American watch designer and manufacturer headquartered in Hollywood, Florida.[10] Invicta began as a Swiss watch company in 1837 founded by Raphael Picard in La Chaux-de-Fonds, Switzerland.[11][12] The company markets a wide range of watches under the Invicta brand and several subsidiaries, positioning itself in the “accessible” or budget luxury segment of the market. [13] Invicta’s offerings are often characterized by bold styling and large case sizes, with both mechanical and quartz models aimed at delivering “affordable luxury” to consumers.[14] Over the years, Invicta has expanded its portfolio through acquisitions of other brands and gained a global presence via dedicated retail stores, online sales, and home-shopping television channels. Enthusiasts recognize Invicta for its eclectic designs and aggressive marketing, which have earned the brand both a loyal following and a fair share of controversy within watch circles.[15] Below is a comprehensive overview of the company, covering its history, corporate structure, product lines, manufacturing, marketing initiatives, controversies, and market reception.

History

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Founding and Early Years

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Invicta was established in 1837 by Raphaël Picard in La Chaux-de-Fonds, Switzerland,[12] Picard’s vision was to produce high-quality Swiss watches at reasonable prices, and the name “Invicta” (Latin for invincible) reflected a commitment to robust, reliable timepieces.[16][17] Throughout the late 19th and early 20th centuries, Invicta built a reputation in Europe for its mechanical watches, even crafting specialty pieces such as a 1959 diver’s watch commissioned by the Soviet Navy (USSR’s Council of Labor and Defense) for its naval officers.[18][19] These mid-century “Russian Diver” watches, with large cases and prominent canteen crowns, later became the inspiration for a modern Invicta series by the same name.

Quartz Crisis and Decline

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Like many Swiss watch firms, Invicta faced severe challenges during the Quartz Revolution of the 1970s. The sudden popularity of inexpensive, battery-powered quartz watches (from brands like Casio and Timex) dramatically undermined the market for traditional mechanical watches.[20]

By the early 1980s, Invicta’s operations had dwindled and the Picard family’s company nearly collapsed. (Some reports indicate the brand was briefly sold to a firm called Ondix S.A. in 1983, though it appears to have become dormant by the late 1980s [21]) For a time, the Invicta name nearly faded from the marketplace as consumers turned to new electronic watch technology.

American Revival in 1991

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Invicta found a second life in the early 1990s. In 1991, the dormant Invicta brand was acquired by a United States-based investment group led by businessman Eyal Lalo,[22][23][24] whose family had long been involved in watchmaking Lalo, then in his twenties, saw an opportunity to relaunch Invicta as a maker of quality watches with modern styling at affordable prices, reviving Picard’s original mission for a new era. Under the new ownership, Invicta’s headquarters and primary operations were relocated to the United States (eventually establishing in South Florida), while still maintaining a Swiss presence for certain production and service functions.[25]

The 1990s relaunch coincided with a resurgence of automatic (self-winding) watches in the wake of quartz saturation, and Invicta capitalized on this trend by offering inexpensive mechanical watches (often using Japanese movements) alongside quartz models.[26][27] One of the relaunched company’s first breakout hits was the Invicta Pro Diver, introduced in the mid-1990s as an affordable dive watch that echoed the look of iconic Swiss diver watches. The Pro Diver’s success — particularly its 40 mm steel model with automatic movement helped firmly re-establish the Invicta name in the entry-level watch market.

Growth and “Invicta Watch Group”

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By the 2000s, Invicta was expanding rapidly. In 2004, the company formally adopted the name Invicta Watch Group to reflect its growing brand portfolio.[28] Eyal Lalo assumed the title of President and CEO, representing the third generation of his family in the watch.[29] Invicta began launching numerous new collections each year and entered licensing deals to produce watches featuring entertainment franchises (e.g. Marvel superheroes and Disney characters).[30] The brand also started to garner industry recognition – notably, Invicta’s design team won a Red Dot Design Award for the Invicta Subaqua Noma V dive watch in the 2010,[31] signaling that Invicta could innovate original designs in addition to making homage pieces. During this period, Invicta’s aggressive marketing and affordable pricing fueled its popularity, and the company broadened its reach through internet sales and TV shopping channels. In 2011, an affiliated retail business (Invicta Stores) was launched to operate brand boutiques in shopping malls and popular tourist areas.

Recent Developments

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Invicta continued to expand by acquiring other watch brands and even branching into new ventures like motorsports. In 2016, the company made headlines in the watch industry by purchasing the historic Swiss brand Glycine, adding a heritage pilot-watch line to its stable, [32] with Invicta's CEO promising to respect Glycine's independence as it supports the Swiss watchmaker financially.[33]

By the 2020s, Invicta claimed to sell millions of watches annually worldwide, leveraging multi-channel retailing (its own stores, third-party dealers, e-commerce, and television shopping networks). In 2023, the company even entered professional auto racing by investing in a Formula 2 team (later fully acquired and rebranded as Invicta Racing). Despite its growth, Invicta has also faced challenges, including a Chapter 11 bankruptcy reorganization of its retail store arm in 2023.[34] Nonetheless, the Invicta brand remains a prominent player in the affordable watch segment, with a history spanning over 185 years from Swiss roots to a modern American enterprise.

[edit]

Ownership and Leadership

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Invicta Watch Group is a privately held company. The controlling ownership lies with the Lalo family and associated investors who led the 1991 revival. Eyal Lalo serves as CEO and is the public face of the company; under his leadership since the 1990s, Invicta has remained family-involved and independent (it is not publicly traded on stock exchanges). Lalo’s background as a third-generation watchmaker has been cited as influential in the brand’s direction.[35] Other key executives have included family members and industry veterans, though specific roles (COO, head of design, etc.) are not widely publicized. The company’s legal corporate entity in the U.S. is often referred to as Invicta Watch Company of America, especially in wholesale and manufacturing contexts.[36] This U.S. entity handles design, distribution, and customer service for the Invicta brand domestically.

Headquarters

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Invicta’s global headquarters is located in Hollywood, Florida, in the Miami/Fort Lauderdale area[37]The headquarters facility (at “1 Invicta Way”) serves as the central hub for corporate management, design, marketing, and North American distribution. As of the late 2010s, the company was expanding this headquarters to include additional warehousing and operational.[38] Invicta’s choice of South Florida for its base reflects both the Lalo family’s residence and the region’s strategic access to Latin American and North American markets.

International Offices

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While American-run, Invicta maintains a presence in Switzerland to honor its origins and manage its Swiss-made sublines. The company operates an office and service center in L’Abbaye, Switzerland.[39] This Swiss branch oversees production for models that qualify as Swiss Made and helps coordinate Invicta’s European sales and repairs. (Historically, Invicta’s corporate registration was once in Basel, Switzerland in the 1990s,[40] though operational control is now firmly in Florida. In addition, Invicta works with manufacturing partners and factories in Asia (primarily China and Malaysia) for mass production of components and assembly of non-Swiss models, under oversight from the U.S. headquarters.

Corporate Structure

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Invicta Watch Group functions as an umbrella for several brands and ventures (detailed in the next section). The core business is the design, import, and wholesale of Invicta-branded watches. The group’s structure includes subsidiaries corresponding to each acquired brand (e.g. separate companies for Glycine and Technomarine within the group), though Invicta does not disclose detailed financials for each unit since it is private. The company also established a philanthropic wing, the Invicta Care Foundation, which has engaged in charitable fundraising (for example, raising funds for hurricane disaster relief and donating watches to U.S. troops) [41][42] it’s worth noting that Invicta Stores, the retail chain using the Invicta name, is actually operated by a separate company (Retailing Enterprises, LLC) under a licensing agreement, rather than by Invicta Watch Group directly,[43] This distinction became evident during the 2023 bankruptcy proceedings of Invicta Stores, where court filings clarified that the retail arm is an independent official reseller not owned by the watch manufacturer. [44]

Overall, Invicta Watch Group’s corporate model centers on in-house brand management and design in the U.S., supported by international manufacturing and a mix of owned and partnered sales channels worldwide

Subsidiaries and Acquisitions

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Over the past two decades, Invicta Watch Group has expanded by acquiring or creating additional watch brands, making it a multi-brand company similar to larger industry groups (albeit on a smaller scale). Key subsidiaries and brand acquisitions include:

  • S. Coifman – Originally a Swiss watch marque founded in 1906, S. Coifman was dormant for many years until Invicta Watch Group acquired the rights in 2004scoifmanwatch.comscoifmanwatch.com. Invicta revived S. Coifman as a high-end line emphasizing classic designs and Swiss craftsmanship. The brand’s operations are nominally based in Chiasso, Switzerland (honoring its heritage), and S. Coifman watches are hand-assembled in limited quantities, often featuring Swiss automatic movements. By resuscitating this storied name, Invicta added an upscale, heritage-oriented dimension to its portfolio.
  • TechnoMarine – In 2015, Invicta acquired TechnoMarine, a fashion-sport watch brand that had gained fame in the early 2000s for its colorful dive watches with interchangeable gel straps.[45] TechnoMarine was founded in 1997 and was known for blending playful design with dive-watch functionality. After experiencing financial difficulties, the brand was purchased by Invicta’s owners and integrated into the group. The acquisition was formally announced at Baselworld 2015,[46] Under Invicta’s stewardship, TechnoMarine continues to offer marine-inspired timepieces, and Invicta leverages TechnoMarine’s brand recognition particularly in markets like Asia and the Middle East. The U.S.-based Invicta Watch Group’s takeover ensured TechnoMarine’s continuity, although the brand’s profile has become somewhat lower-key as a sister line to Invicta.
  • Glycine – In April 2016, Invicta Watch Group made a significant move by acquiring a majority stake in Glycine Watch SA, a Swiss manufacturer established in 1914 and best known for its Airman series of pilot watches [47][48] Glycine was purchased from its previous owner (DKSH) as part of a luxury business restructuring [49]The deal brought Glycine under Invicta’s umbrella while allowing it to operate with a degree of independence. Invicta’s CEO Eyal Lalo emphasized his commitment to preserving Glycine’s Swiss heritage and quality, stating, “It is our commitment to remain dedicated to preserving the quality and long history that made Glycine the respected brand that it is today… while maintaining its independence and rich Swiss heritage”.[50] Since the acquisition, Glycine has continued to produce its own designs (such as updated Airman models and the Combat series), with Invicta providing investment and expanded distribution. This move positioned Invicta Watch Group as the steward of an esteemed Swiss brand, adding credibility to the group’s portfolio.
  • Other Brands: In addition to the above, Invicta Watch Group has developed or integrated a few smaller lines. It markets a range of Invicta Reserve models (discussed under product lines) and had previously launched a brand called Imperious around 2010 (focusing on very large watches), though this was later folded back into the main Invicta lineup. The company’s brand portfolio also at times included Activa (a budget line of watches) and various niche collections sold through specific retailers. According to Invicta, its primary brands as of the 2020s are Invicta itself and its three subsidiaries Glycine, Technomarine, and S. Coifman.[51] Together, these brands allow the group to target different segments of the watch market – from entry-level fashion to military pilot watches – all under the Invicta corporate umbrella.
  • Invicta Racing (Virtuosi Racing) – Beyond traditional watch brands, Invicta made a notable foray into auto racing in the 2020s. In late 2023, Invicta Watch Group announced it had taken an ownership stake in the UK-based Virtuosi Racing team, which competes in the FIA Formula 2 Championship (the primary feeder series to Formula 1).[52] As a result of the partnership, Virtuosi’s F2 team was rebranded as Invicta Virtuosi Racing (and informally as Invicta Racing) for the 2024 season.[53][54] Invicta initially came on board as a title sponsor and partial owner, prompting the team name change toward the end of 2023, and by early 2025 Invicta Watch Group had acquired 100% ownership of the team. [55] The newly minted Invicta Racing team went on to win the 2024 F2 teams’ championship, underlining a successful entry into the sport. Eyal Lalo took on the role of Team Owner and Chairman, and Invicta installed a new management team to run the racing operations.[56][57] This venture into motorsports serves dual purposes for Invicta: it provides global branding exposure (the Invicta name and logo appear on the race cars, team uniforms, and broadcasts) and it has inspired a dedicated Invicta Racing watch collection sold by the company. [58] By owning a Formula 2 team, Invicta Watch Group has demonstrated an unusual cross-industry expansion, bridging its core watch business with the world of professional auto racing.

Product Lines and Collections

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Invicta produces a prolific number of watch models, organized into various product lines or collections. These collections range from homages of classic designs to boldly original concepts. Some of the notable Invicta collections include:[59]

Invicta Automatic Pro Diver Watch 8926
  • Pro Diver Series: The Invicta Pro Diver is arguably the brand’s flagship line, first introduced in the 1990s and continuously expanded since. Pro Divers are diving-style watches, typically water-resistant to 200 m, that pay tribute to the aesthetics of famous dive watches (most famously the Rolex Submariner). Models range from affordable quartz versions to automatic versions with exhibition casebacks. The quintessential Pro Diver is a 40 mm stainless steel watch with a unidirectional timing bezel and luminous indices – a design so iconic that it has been called Invicta’s “most decent yet controversial watch” for its widespread recognition and homage status.[60] Despite the controversy, the Pro Diver’s “bang for buck” reputation (offering features like solid stainless steel construction and reliable Japanese movements at a low price) has made it a bestseller worldwide [61][62] Invicta has spun off many variants in the Pro Diver family, including the Grand Diver (a larger 47 mm version with 300 m water resistance) and specialty Pro Divers with materials like titanium or designs featuring meteorite dials.
  • Lupah Collection: The Invicta Lupah is a distinctive collection that debuted in the early 2000s, signaling Invicta’s flair for original design. The Lupah is characterized by its curving, tonneau-shaped case and domed crystal. It was a dramatic departure from traditional round watches, and its fashion-forward style (often featuring bright colored straps and dials) made it a hit on TV shopping networks. The Lupah’s unique shape actually earned Invicta some design accolades and helped broaden the brand’s appeal to those seeking a less conservative look. Over time, Invicta has released Lupah models in various sizes (including smaller Lupah Mini for women) and a wide array of dial designs. The collection’s popularity in the 2000s exemplified Invicta’s willingness to take design risks beyond homage pieces.
  • Reserve Collection: Invicta Reserve isn’t a single design family but rather a designation for the brand’s top-tier offerings. Introduced around 2006, the Reserve collection encompasses limited-edition models often made with higher-grade materials or movements. These watches typically carry the “Invicta Reserve” logo on the dial or case and are marketed toward collectors (the slogan for Reserve is “for the few who know best”). Many Reserve models are souped-up versions of other Invicta lines – for instance, a Reserve Pro Diver with a Swiss automatic movement, or a Reserve Bolt with a larger case and intricate design. Speaking of the Bolt, that model (distinguished by a steel cable motif around the bezel) is one of the standouts in the Reserve lineup. Reserve watches tend to have more complex construction and sometimes feature Swiss movements (like ETA/Sellita automatics or Ronda quartz chronographs) in contrast to standard Invictas. By segmenting out “Reserve” editions, Invicta taps into the higher-end collector market while still staying far more affordable than traditional Swiss luxury brands.
  • Speedway Series: The Invicta Speedway is a collection inspired by auto racing and sports chronographs. The Speedway watches (named after racing circuits) typically feature chronograph subdials and tachymeter bezels, echoing the style of chronographs like the Rolex Daytona. A well-known model is the Speedway 9211, a 39 mm steel chronograph that closely resembles a Daytona and helped establish Invicta in the chronograph segment.[63][64] Speedway models are positioned as sporty yet dress-capable timepieces. They often use Japanese quartz chronograph movements (like the Miyota OS series), though some versions have automatic chronograph movements. Invicta has also released “Speedway Elite” or Reserve Speedway editions with upgraded specs. Alongside the Pro Diver, the Speedway line underscores Invicta’s strategy of offering affordable versions of expensive Swiss sport watches, which has attracted many buyers (and some critics) to the brand.
  • Subaqua, Venom, and Bolt: These are among Invicta’s oversized dive watch families, showcasing the brand’s more extreme designs. The Subaqua series (Latin for “under water”) includes multiple generations (Noma I, II, III, up to Noma V/VI) of large (50 mm+) divers with aggressive styling. The Invicta Venom, introduced around 2009, is notable for its massive build and exceptional 1000 meter water resistance.[65] For example, the Venom Reserve chronograph features a thick 22 mm case that can withstand the pressure at 1 kilometer ocean depth, and often incorporates design elements like a snake emblem (reflecting the “Venom” name). The Bolt is another eye-catching model, easily recognized by the steel cable wound along its bezel. These lines often carry higher prices (still generally under $1000) and are popular among collectors who appreciate bold, hefty watches. Notably, an Invicta Venom model was the one that won the Red Dot design award (the Venom “Subaqua Noma V”[66]), demonstrating that Invicta’s daring design in this category earned respect from design experts.
  • Other Collections: Invicta’s catalog is vast, and other recurring series include the Aviator (pilot-styled watches), Russian Diver (the modern homage to the 1959 Soviet naval watch, with oversized 52 mm cases and canteen crown caps), Objet d’Art (open-heart and skeleton dial mechanical watches highlighting the movements), Angel (a line targeted at women, often with fashion-forward designs), and Disney, Marvel, DC Comics, etc. (official licensed character watches – see Marketing section). Invicta also periodically releases one-off specialty models or limited collaborations, such as the Jason Taylor collection (co-designed by the NFL Hall of Famer, featuring sporty limited editions).[67] With dozens of new models introduced each year, Invicta’s lineup is continually evolving. What remains common across most collections is the emphasis on bold design, substantive build quality for the price, and aggressive value proposition.

Marketing, Sponsorships, and Collaborations

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In November 2012, Invicta announced a line of watches endorsed and designed by Pro Football Hall of Fame NFL player Jason Taylor.[68]

In February 2020, Invicta announced a partnership with Authentic Brands Group (ABG) for Shaquille O'Neal.[69]

References

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  1. ^ Invicta Watch Group is a privately held American watch designer and manufacturer in the watchmaking industry. :contentReference[oaicite:0]{index=0}
  2. ^ Invicta was founded in 1837 by Raphael Picard in La Chaux-de-Fonds. :contentReference[oaicite:1]{index=1}
  3. ^ Invicta was founded in 1837 by Raphael Picard in La Chaux-de-Fonds. :contentReference[oaicite:2]{index=2}
  4. ^ Invicta is headquartered in Hollywood, Florida. :contentReference[oaicite:3]{index=3}
  5. ^ Invicta is headquartered in Hollywood, Florida, United States. :contentReference[oaicite:4]{index=4}
  6. ^ Invicta Watch Group serves customers worldwide. :contentReference[oaicite:5]{index=5}
  7. ^ Key executives include Eyal Lalo, Gany Lalo, and Nadia Lalo. :contentReference[oaicite:6]{index=6}
  8. ^ Invicta’s product range consists of wristwatches. :contentReference[oaicite:7]{index=7}
  9. ^ Subsidiaries include Glycine Watch SA and Invicta Racing. :contentReference[oaicite:8]{index=8}
  10. ^ "Company Overview of Invicta Watch Company of America, Inc". www.bloomberg.com. Retrieved 2019-03-31.
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  68. ^ "Invicta launches Jason Taylor watch collection" South Florida Business Journal, November 6, 2012
  69. ^ Group, Invicta Watch (Feb 20, 2020). "Shaquille O'Neal Partners with Invicta Watch Group for a Multi-Year, Multi-Platform Deal and His Own Line of Watches". PRN News Wire. Retrieved 2020-02-21. {{cite web}}: |last= has generic name (help)
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