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KEVU-CD

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This article covers KEVU before and after the 1997 facility swap. For information on this technical facility from 1991 to 1997, see KLSR-TV.
KEVU-CD
Channels
BrandingMyEugeneTV
Programming
Affiliations
Ownership
Owner
KLSR-TV
History
First air date
September 30, 1991; 33 years ago (1991-09-30)[a]
Former call signs
  • KLSR (1991–1997)
  • KEVU-LP (1997–2011)
Former channel number(s)
Analog: 34 (UHF, 1991–1997); 25 (UHF, 1997–2001); 23 (UHF, 2001–2010)
Technical information[1]
Licensing authority
FCC
Facility ID8241
ClassCD
ERP7.66 kW
HAAT381.3 m (1,251 ft)
Transmitter coordinates44°0′3″N 123°6′49″W / 44.00083°N 123.11361°W / 44.00083; -123.11361
Translator(s)
Links
Public license information
Websitewww.oregonsfox.com/kevu.html

KEVU-CD (channel 23) is a low-power, Class A television station in Eugene, Oregon, United States, affiliated with MyNetworkTV. It is owned by Cox Media Group alongside Fox affiliate KLSR-TV (channel 34). The two stations share studios on Chad Drive in Eugene; KEVU-CD's transmitter is located on South Ridge, and it is broadcast by the higher-power KLSR-TV and its dependent translators.

KEVU traces its roots to the establishment of the full-power channel 34 facility as KEVU-TV, an independent station, on September 30, 1991. Owned by Raul Palazuelos, it broadcast from a converted house on Eugene's west side. California Oregon Broadcasting, Inc. acquired KEVU in 1994, a year after purchasing the low-power K25AS "KLSR", and switched the two stations' facilities in 1997, moving KEVU to the low-power channel 25 facility and KLSR to channel 34. KEVU was affiliated with UPN from 1995 to 2002 and has been affiliated with MyNetworkTV since its 2006 launch.

History

[edit]

On a petition from Sainte Broadcasting Company, the Federal Communications Commission (FCC) assigned channel 34 for commercial use in Eugene, Oregon, on March 28, 1985. In spite of Sainte starting the proceeding, the company decided not to take on the task of building another station in the market.[2] Telecasters of Eugene Inc. a company owned by Raul and Consuelo Palazuelos, applied for the channel on July 11, 1986,[3] and had its application granted on June 4, 1987.[4]

KEVU began broadcasting September 30, 1991.[5] It was the fifth commercial TV station to broadcast in the Eugene–Springfield area and was an independent station heavily dependent on counterprogramming and specialty blocks such as talk shows.[6] It broadcast from a house on Glory Drive in west Eugene; Palazuelos lived in the house, and video tapes occupied the kitchen.[7] COBI initially promised that the Fox affiliation would move to KEVU upon approval of the transaction,[8]

In 1994, Palazuelos sold KEVU-TV to California Oregon Broadcasting, Inc. (COBI) for $2.6 million. It was the Medford-based firm's second purchase of a Eugene television station in two years. The year before, it had acquired K25AS (known as KLSR), a low-power station that served as Eugene's Fox affiliate. COBI initially promised that the Fox affiliation would move to KEVU-TV upon approval of the transaction,[8] but KEVU continued on channel 34 and affiliated with UPN when it launched in January 1995. It moved into KLSR's studios; station functions were consolidated with KLSR, with three technicians retaining their jobs.[9]

On April 1, 1997, COBI moved KLSR to channel 34, which became KLSR-TV, and KEVU to the low-power channel 25 as KEVU-LP; the stations retained their existing cable numbers, only exchanging transmission facilities.[10] That year, the station began construction on a new studio facility on Chad Drive, designed to house a news department.[11] On November 28, 2001, the station moved from channel 25 to channel 23.[12]

KEVU lost the UPN affiliation for Eugene to Roseburg-based KTVC (channel 36).[13] When UPN and The WB merged to form The CW in 2006, its affiliation went to a digital subchannel of NBC affiliate KMTR, and KEVU obtained the MyNetworkTV affiliation for Eugene.[14]

In 2022, California Oregon Broadcasting, Inc. sold KLSR-TV and KEVU-CD to Atlanta-based Cox Media Group for $7,222,000.[15][16] Under a local marketing agreement first signed in 2021, KLSR–KEVU's sales force markets the advertising time on Eugene radio station KORE (1050 AM).[17]

Technical information

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Subchannels

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The station's signal is multiplexed:

Subchannels of KEVU-CD[18]
Channel Res. Aspect Short name Programming
23.1 720p 16:9 KEVUHD MyNetworkTV
23.2 480i 4:3 DABL Dabl

Translators

[edit]
See also: KLSR-TV § Translators

Notes

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  1. ^ Of KEVU as a full-service station on channel 34. This technical facility is the original K25AS/"KLSR", which began June 12, 1987.

References

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  1. ^ "Facility Technical Data for KEVU-CD". Licensing and Management System. Federal Communications Commission.
  2. ^ "FCC designates another channel for Eugene TV". Register-Guard. March 29, 1985. p. 7B.
  3. ^ "For the Record". Broadcasting. July 28, 1986. p. 101. ProQuest 1014724098.
  4. ^ "For the Record". Broadcasting. June 22, 1987. p. 63. ProQuest 1016916387.
  5. ^ "New channel to start Sept. 30". The Register-Guard. September 14, 1991. p. TV Week 2.
  6. ^ Dunwiddie, Paul (August 22, 1991). "Fifth television station joining crowded market". The Register-Guard. pp. 1A, 6A.
  7. ^ Hymen, Michelle (March 29, 1994). "Prime time: A big-money deal rewrites the script for little KEVU". The Register-Guard. pp. 1B, 2B. ProQuest 377680172.
  8. ^ a b Hymen, Michelle (March 29, 1994). "Sale could shuffle affiliations". The Register-Guard. pp. 1B, 2B.
  9. ^ Kidd, Joe (December 21, 1995). "Prime Timing: KEVU-TV makes a breakthrough". The Register-Guard. pp. 1B, 6B.
  10. ^ "2 stations trade spots on the dial". The Register-Guard. March 29, 1997. p. TV Week 4.
  11. ^ Wihtol, Christian (June 10, 1997). "Fox affiliate to move into local news market". The Register-Guard. p. 1B.
  12. ^ "KEVU moves". The Register-Guard. November 28, 2001. p. 4C.
  13. ^ "UPN gets new home on KTVC". The Register-Guard. September 2, 2002. p. 4D.
  14. ^ Taylor, Lewis (May 31, 2006). "Two new stations will sign on in the fall". The Register-Guard. p. 6F.
  15. ^ Miller, Mark K. (February 24, 2022). "Cox Media Buying KLSR-KEVU Eugene, Ore". TVNewsCheck. Archived from the original on February 25, 2022. Retrieved February 24, 2022.
  16. ^ Miller, Mark K. (May 3, 2022). "Cox Media Closes On Two Eugene, Ore., Stations". TVNewsCheck. Archived from the original on May 4, 2022. Retrieved May 4, 2022.
  17. ^ "Local Marketing Agreement" (PDF). Public Inspection File. Federal Communications Commission. August 11, 2021.
  18. ^ "RabbitEars TV Query for KEVU". RabbitEars. Retrieved April 23, 2025.
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