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Libas

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Libas
Company typePrivate
IndustryFashion, Retail
Founded1985; 40 years ago (1985)
FounderSunil Keshwani
HeadquartersNoida, India
Key people
  • Sidhant Keshwani (CEO)
  • Sunil Keshwani
ProductsEthnic wear, fusion wear
OwnerZivore Apparel Pvt Ltd
Number of employees
1,500
Websitewww.libas.in

Libas is an Indian fashion brand specializing in ethnic and fusion wear for women. The brand was founded in 1985 by Sunil Keshwani. It is led by Sidhant Keshwani, who is the CEO.[1] It operates in India under the parent company Zivore Apparel Pvt Ltd.[2][3]

History

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Libas was established in 1985 by Sunil Keshwani.[2][4] In 2013, his son Sidhant Keshwani assumed the role of CEO and expanded the brand's digital presence.[5][6] The company launched on e-commerce platforms Myntra and Flipkart in 2014.[7][8] By 2019, Libas became a fast-fashion D2C (Direct-to-Consumer) company in the Indian wear segment with the launch of its official website. In 2020, Libas introduced its mobile shopping app for browsing, selecting, and purchasing Indian wear and launched the sub-brand Libas Extra Love, which focuses on plus-size apparel.[9][10]

The brand entered the offline retail sector in 2021 with the opening of its first standalone store and expanded into multi-brand outlets (MBOs).[11] In 2022, Libas introduced the Libas Art sub-brand, a premium line of occasion wear that includes hand-embroidered garments and pieces created using artisanal techniques.[12] By 2023, Libas expanded its retail operations into large-format stores (LFS) and became a mass brand with products ranging from Rs 1000 to 8000, providing wardrobe options for all seasons and occasions.[3][13][14][15] In 2024, the brand entered into the kid’s ethnic wear market by launching Libas Kids, a line of ethnic wear for girls aged 3 to 12 that includes kurta sets, lehenga sets, sharara sets and Anarkali suits in various prints and colours.[9] The brand also expanded its presence on Amazon Fashion, TataCliq, and Nykaa Fashion.[16][10]

Overview

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Libas is focused on ethnic and fusion wear, including kurtas, kurta sets, suits, sarees, and contemporary styles. The brand operates through an omnichannel strategy, combining online marketplaces, direct-to-consumer platforms, and offline retail stores.[17][6] Libas delivers over 4,000 live SKUs and launches 100-150 new styles weekly.[7]

The company exports its products to several international markets, including the USA, UK, UAE, and Australia[18] and has collaborated with Bollywood celebrities for brand campaigns, including Kiara Advani,[16] Sanjeeda Sheikh, Vaani Kapoor,[19] and Avneet Kaur[20] were featured in marketing campaigns. In 2022, actress Sara Ali Khan became the brand ambassador.[21][22][1]

Operations

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Libas is headquartered in Noida, India. It operates 18 exclusive brand outlets (EBOs) and has a presence in over 500 large-format stores and multi-brand outlets across the country.[23] The company employs approximately 1,500 individuals. In May 2024, Libas secured its first external funding of INR 150 crore from IAF Series 5, managed by ICICI Venture.[24][25][26][17] Libas has received several industry awards, including a Platinum Green Building rating from the Indian Green Building Council (IGBC).[27] The company won the Best Customer Engagement Strategy Award in Fashion Services by Quantic.[28]

References

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  1. ^ a b "Libas ropes in Sara Ali Khan as the face of the brand". Financialexpress. 9 March 2022. Retrieved 4 February 2025.
  2. ^ a b "D2C fashion brand Libas raises Rs 150Cr from ICICI Ventures". indianstartupnews.com. 30 May 2024. Retrieved 4 February 2025.
  3. ^ a b Ambwani, Meenakshi Verma (30 May 2024). "Ethnic wear brand Libas secures ₹150 crore funding to accelerate growth". BusinessLine. Retrieved 4 February 2025.
  4. ^ "Libas opens largest store in Lajpat Nagar, Delhi". India Retailing. 28 August 2024. Retrieved 4 February 2025.
  5. ^ "Libas launches new collection at LULU Fashion Week". Images Business of Fashion. 22 May 2024. Retrieved 4 February 2025.
  6. ^ a b Peer, Abha Garyali (21 October 2024). "60% of Libas' festive ad budget is being directed toward Meta platforms:Sidhant Keshwani". www.adgully.com. Retrieved 4 February 2025.
  7. ^ a b Gupta, Vaishnavi (31 January 2025). "Libas Unveils Plan to Open 100 Stores in the Next Year". Indian Retailer. Retrieved 4 February 2025.
  8. ^ Kumar Jha, Abhinav (5 October 2024). "The Future Of Ethnic Wear". BW Disrupt. Retrieved 4 February 2025.
  9. ^ a b Junkie, APAC Ad (11 March 2022). "Sara Ali Khan Featured in Libas Campaign as its First Celebrity Brand Ambassador". Branding in Asia. Retrieved 4 February 2025.
  10. ^ a b "Ethnic wear brand Libas records Rs 600 cr GMV revenue in FY 22, plans to open 50 retail stores by the end of this year". ETRetail.com. 29 April 2022. Retrieved 4 February 2025.
  11. ^ "Libas Forays into Offline Retailing with Launch of Two Outlets in Delhi". Indian Retailer. 1 September 2021. Retrieved 4 February 2025.
  12. ^ Lamba, Charu (9 August 2024). "Libas to bet big on omnichannel expansion; eyes 100 EBOs by FY 2026 end". ETRetail.com. Retrieved 4 February 2025.
  13. ^ "Libas Strengthens Offline Footprint, Expects 70 pc Growth during Festive Season". Indian Retailer. 1 October 2022. Retrieved 4 February 2025.
  14. ^ "Libas to Open 50 Retail Stores in 2023 Pan-India". Indian Retailer. 4 May 2022. Retrieved 4 February 2025.
  15. ^ "Libas Opens Exclusive Bridal Outlet at Omaxe Chowk". Indian Retailer. 17 December 2024. Retrieved 4 February 2025.
  16. ^ a b "Retail India News: Libas Launches #UffTeriAdaa Campaign with Kiara Advani for Festive Winter Collection". Indian Retailer. 27 September 2024. Retrieved 4 February 2025.
  17. ^ a b "Libas Raises Rs 150 Crore from IAF Series 5, Targets Omnichannel Growth". Indian Retailer. 30 May 2024. Retrieved 4 February 2025.
  18. ^ Sabharwal, Punita (4 December 2024). "Doyens of D2C: How these Founders are Reshaping the Space". Entrepreneur. Retrieved 4 February 2025.
  19. ^ Crossley, Isabelle (29 August 2024). "Libas launches bridal store in Lajpat Nagar with Vaani Kapoor". FashionNetwork.com. Retrieved 4 February 2025.
  20. ^ "Avneet Kaur adds festive glamour to Libas campaign". Indian Advertising Media & Marketing News. 4 December 2024. Retrieved 4 February 2025.
  21. ^ "Indian Ethnic Wear brand, 'Libas' announces its first celebrity face - Sara Ali Khan". The Times of India. 10 March 2022. ISSN 0971-8257. Retrieved 4 February 2025.
  22. ^ "Soha Ali Khan stuns on the ramp for Riyaz Gangji's LIBAS". The Times of India. 30 October 2023. ISSN 0971-8257. Retrieved 4 February 2025.
  23. ^ "Libas secures Rs 150 crore from IAF Series 5, a fund managed by ICICI Venture". indiantelevision.com. 30 May 2024. Retrieved 4 February 2025.
  24. ^ "Libas secures Rs 150 cr from IAF Series 5, aims to enhance omnichannel presence". India Retailing. 30 May 2024. Retrieved 4 February 2025.
  25. ^ Crossley, Isabelle (31 May 2024). "Libas raises Rs 150 crore from IAF Series 5 to boost omni-channel operations". FashionNetwork.com. Retrieved 4 February 2025.
  26. ^ "Libas secures Rs 150 crore from IAF Series 5, a fund managed by ICICI Venture". indiantelevision.com. 30 May 2024. Retrieved 4 February 2025.
  27. ^ "Libas HQ receives platinum green building rating from IGBC". Commercial Design India. 30 November 2024. Retrieved 4 February 2025.
  28. ^ "3rd Edition Awards - Customer Experience Excellence Awards". cxexcellenceawards.in. 13 May 2024. Retrieved 4 February 2025.
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