Sports Illustrated
Sports Illustrated is a popular weekly American sports magazine owned by media giant Time Warner. It has over 3 million subscribers, the third highest magazine circulation in the United States, and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice.
Its "swimsuit issue," which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.
History
Two other magazines named Sports Illustrated were actually started in the 1930s and 1940s, but they had quickly failed. In fact, there was no large-base, general sports magazine with a national following when TIME patriarch Henry Luce began considering whether his company should fill the gap. At the time, many believed sports was beneath the attention of serious journalism and didn't think sports news could fill a weekly magazine, especially during the winter. A number of advisers to Luce, including Life Magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right.
After offering $200,000 to buy the name Sport for the new magazine, they acquired the rights to the name Sports Illustrated instead for just $10,000. The goal of the new magazine was to be "not A sports magazine, but THE sports magazine." Launched on August 16, 1954, it was not profitable and not particularly well run at first, but Luce's timing could not have been better. The popularity of spectator sports in the United States was about to explode, and that popularity came to be driven largely by three things:
- economic prosperity
- television, and
- Sports Illustrated.
The early issues of the magazine seemed caught between two opposing views of its audience. Much of the subject matter was directed at upper class activities (yachting, polo), but upscale would-be advertisers were unconvinced that sports fans were a significant part of their market.
From the start, however, SI did introduce a number of innovations that are generally taken for granted today:
- Liberal use of color photos - though the six-week lead time meant they were unable to depict timely subject matter
- Scouting reports - including a World Series Preview and New Year's Day bowl game roundup that enhanced the viewing of games on television
- In-depth sports reporting from writers like Robert Creamer, Tex Maule, Jim Murray and Dan Jenkins.
In 1956, Luce asked Time, Inc. senior European Correspondent André Laguerre to come to New York and help define the magazine's character. Many of the staff had serious doubts that the English-born Frenchman could possibly know anything about American sports, but Laguerre won them over, and during his term as Managing Editor (1960 - 1974), SI became a model for other middle-class American magazines. Its writers developed their own characteristic style by daring to tell people what was important. Many would say that the magazine legitimized sports -- and being a sports fan -- for a huge segment of the American population. The steady creation of landmark stories (e.g., "The Black Athlete" by Jack Olsen and "Paper Lion" by George Plimpton) showed that sports fans could be readers, and a generation of sportswriters patterned their own writing after what they read in SI.
In more recent years, however, while the magazine is more profitable than ever, many also consider it to have become more predictable, and few people still call it one of the best written magazines in America. (Michael MacCambridge, 1997, The Franchise: A History of Sports Illustrated Magazine, Hyperion Press).
Sportsman of the Year
Since its inception, Sports Illustrated has annually presented the "Sportsman of the Year" award:
The Cover Jinx
When Major League Baseball player Eddie Mathews, pictured on the cover of Volume 1, Issue 1, suffered a hand injury a week later that forced him to miss seven games, the "Sports Illustrated Cover Jinx" was born, as some noted that bad things seemed to happen to people soon after they appeared on the magazine's cover. Other notable cover coincidences include:
- January 31, 1955 - The week that an issue featuring her was on the stands, skier Jill Kinmont struck a tree during a practice run and was paralyzed from the neck down.
- May 26, 1958 - SI's 1958 Indianapolis 500 preview issue featured Pat O'Connor, who was killed in a 15-car pileup during the first lap of the race.
- February 13, 1961 - Laurence Owen was billed as "America's Most Exciting Girl Skater." Two days after the cover date, Owen and the rest of the United States Figure skating team perished in a plane crash.
- December 14, 1970 - The University of Texas, 10-0 and enjoying a 30-game winning streak, fumbled nine times in its next game, a 24-11 loss to Notre Dame in the Cotton Bowl.
- September 4, 1989 - Not his picture, but Major League Baseball Commissioner Bart Giamatti's words about Pete Rose appeared on the cover the week Giamatti died of a heart attack.
- June 5, 1995 - Three days after his appearance, San Francisco Giants third baseman Matt Williams, the National League leader in home runs, batting average and RBIs, fouled a pitch off his right foot, breaking it, and forcing him to miss 2 1/2 months.
While the list of "examples" is extensive, a record 49 appearances on the cover by Michael Jordan didn't seem to bother him.
Spinoffs
Sports Illustrated has helped launched a number of related publishing ventures, including:
- Sports Illustrated for Kids magazine (circulation 950,000)
- Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times
- Won the "Parents' Choice Magazine Award" 7 times
- Sports Illustrated Women magazine (highest circulation 400,000)
- Launched in March, 2000
- Ceased publication in December, 2002 because of a weak advertising climate
- Sports Illustrated Almanac annuals
- Introduced in 1991
- Yearly compilation of sports news and statistics in book form
- SI.com sports news television network
- Sports Illustrated on Campus magazine
- Launched on September 4, 2003
- Dedicated to college athletics and the sports interests of college students.
- Distributed free on 72 college campuses through a network of college newspapers.
- Circulation of one million readers between the ages of 18 and 24.
Notable Editors
- Ray Cave
- Sidney James
- André Laguerre
- Mark Mulvoy
- John Papanek
- Gil Rogin
Notable Writers
- Roy Blount, Jr.
- Robert W. Creamer
- Frank Deford
- Ron Fimrite
- Dan Jenkins
- Sally Jenkins
- Peter King
- Curry Kirkpatrick
- Tex Maule
- Jack McCallum
- Leigh Montville
- Jack Olsen
- George Plimpton
- Rick Reilly
- Steve Rushin
- Bud Shrake
- Michael Silver
- E. M. Swift
- Rick Telander
- John Underwood
- Tom Verducci
- Alexander Wolff
- Paul Zimmerman
Notable Photographers
- John Biever
- Rich Clarkson
- John Iacono
- Walter Iooss, Jr.
- Heinz Kluetmeier
- David E. Klutho
- Neil Leifer
- V. J. Lovero
- John McDonough
- Manny Millan
- Peter Read Miller
- Ronald C. Modra
- Tony Triolo
References
- Michael MacCambridge, 1997, The Franchise: A History of Sports Illustrated Magazine, Hyperion Press ISBN 0786862165