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PRMD Music
The official logo for PRMD Music
FoundedFebruary 1, 2013; 12 years ago (2013-02-01)
FounderAsh Pournouri
DefunctNovember 25, 2019; 5 years ago (2019-11-25)
StatusDefunct
Distributor(s)Alternative Distribution Alliance (ADA)
Genre
Country of originSweden (de facto)
United States of America (de jure)[a]
LocationStockholm, Sweden
New York City, New York, U.S.
Official websiteprmd.com (Archived on December 29, 2018)

PRMD (/ˈpɪrəmɪd/ Pyramid) Music was a Swedish-American[a] independent electronic music record label and music publisher well-known for releasing house music records, extended plays (EPs), and albums. The label was home to artists such as Avicii, Cazzette, and Syn Cole.

History

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On February 1, 2013, PRMD was founded and incorporated as a Limited liability company (LLC) in Delaware[1] by Iranian-Swedish record producer and talent agency manager Ash Pournouri. An announcement to several news outlets was then released on April 2013.[2][3] Pournouri founded the label for three reasons: "to identify and develop talented producers and artists, taking them first to fans", to take them "to the marketplace through new paradigms, creative brand partnerships and front running third party platforms", and to include a discography containing "so many different types of [genres]".[2][4] Seven months later, the record label announced a partnership with Alternative Distribution Alliance (ADA) to provide the label and its artists "digital & physical distribution, and marketing services".[5][6]

PRMD's main headquarters was located in Stockholm, Sweden, and was also home to its four recording studios and video production facilities. PRMD also had an additional location in New York City headed by the record label's Chief operating officer Victor Lee.[3][5][7]

In 2014, PRMD signed a music publishing deal with Imagem Music. This meant that any song released on PRMD's discography would, therefore, grant Imagem full, joint ownership to the rights.[8]

In 2015, PRMD began to include non-Electronic music genres such as Hip-hop and Indie dance to its discography. It was part of Pournouri's shift away from releasing "four-to-the-floor beats [played on] festival stages", and to reflect Pournouri and the label's attention towards hip hop.[4]

In 2017, Pournouri founded "Self Made": a two-month long music competition contest for aspiring and unsigned artists that would be aired on Kanal 5 (Swedish TV channel). The winner would land a "50-50 record deal with [the label]... and 225,000 kronor (equivalent to 25,000 US dollars) in prize money."[9][10] Frida Elsa won the competition and released a total of three singles on the label, including her most recent one called "Luxury"[11]

The label's final release was Vincent's For You EP in February 19, 2019.[12] On November 25, 2019, PRMD dissolved via its filing with the California Secretary of State.[13]

Artists

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This is a list of artists that have at least one original release on the record label, and doesn't include featured artists or remix credits. You can help complete this list by adding missing items with reliable sources.

See also

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Notes

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  1. ^ a b PRMD business filings were only found in the US, and does not appear on Bolagsverket (Sweden's business registry) after extensive research.
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References

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  1. ^ https://bizfileonline.sos.ca.gov/api/report/GetImageByNum/091061209034137028028029057210021252132149070074
  2. ^ a b Ward, Nick (April 13, 2013). "Avicii's Manager Launches New Label: PRMD Records". Your EDM. Archived from the original on April 15, 2013.
  3. ^ a b Pham, Alex (April 12, 2013). "Exclusive: Ash Pournouri Launches Dance Label, PRMD Records". Billboard. Archived from the original on February 1, 2023.
  4. ^ a b Sources:
  5. ^ a b "Alternative Distribution Alliance (ADA) Partners With Avicii Manager Ash Pournouri's PRMD Music, Headed By Victor Lee". Warner Music Group. 2013-09-11. Archived from the original on November 11, 2016. Retrieved 2025-03-10.
  6. ^ Pakinkis, Tom (September 11, 2013). "ADA partners with indie EDM label PRMD Music". MusicWeek. Archived from the original on September 14, 2013.
  7. ^ Ingham, Tim (October 8, 2020). "Sony and Tencent's JV label, Liquid State, hires Victor Lee as its new Managing Director". MusicBuisnessWorldwide. Archived from the original on October 11, 2020.
  8. ^ Christman, Ed (October 16, 2014). "Publishing Briefs: Imagem Music Signs Admin Deal With PRMD Publishing (Exclusive), Warner Chappell Music Teams With Mike Dean". Billboard. Archived from the original on March 31, 2022.
  9. ^ Smirke, Richard (March 7, 2017). "Avicii's Former Manager Ash Pournouri Launches Fan-Driven Digital Talent Search Platform". Billboard. Archived from the original on June 12, 2025.
  10. ^ "After Avicii – now Ash will find tomorrow's superstar". MetroMode. Stockholm, Sweden. March 6, 2017. Archived from the original on June 2, 2025. Retrieved June 2, 2025.{{cite news}}: CS1 maint: bot: original URL status unknown (link)
  11. ^ a b Rydell, David (January 26, 2018). "Dalaartisten Frida gör succé med sin första singel: "Det har varit min dröm genom hela livet"". Dala-Demokraten (in Swedish). Falun, Sweden.
  12. ^ Mehrotra, Kriti (December 31, 2024). "Arash "Ash" Pournouri: Where is Avicii's Ex-Manager Now?". TheCinemaholic. Archived from the original on January 26, 2025.
  13. ^ https://bizfileonline.sos.ca.gov/api/report/GetImageByNum/207230060203205162078046059021198187195066159163
  14. ^ Denning, Max. IC student Joel Almand lands record single with PRMD Records. Retrieved 2025-03-09 – via theithacan.org.
  15. ^ Polonsky, Sarah (2013-10-02). "Exclusive: Stream Ashley Wallbridge "Africa" (Full Song), Plus His 'Le7els' Mixtape For Next Release On Avicii-Helmed Label". VIBE.com. Retrieved 2025-03-10.
  16. ^ Caramanica, Jon (2013-09-18). "Global Pop, Now Infused With Country". The New York Times. ISSN 0362-4331. Retrieved 2025-03-09.
  17. ^ Times, The Nocturnal (2015-09-29). "Avicii Releases Diverse New 'Stories' Album on PRMD Music/Island Records". The Nocturnal Times. Retrieved 2025-03-09.
  18. ^ "Swedish Crooner Buster Moe Is the Newest Face of Modern Soul Music". HuffPost. 2016-10-06. Retrieved 2025-03-09.
  19. ^ a b "How 'Jock Jams' inspired 'Cold Chilling,' a reimagining of classic West Coast gangsta rap". Los Angeles Times. 2016-01-30. Retrieved 2025-03-09.
  20. ^ Jaimes, Janet (2018-07-06). "CAZZETTE Releases "Missing You," A Sneak Peek To His New EP". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2025-03-09.
  21. ^ a b "PLS&TY Brings "Good Vibes" To His New Single Featuring Cosmos & Creature". Run The Trap: The Best EDM, Hip Hop & Trap Music. 2017-02-11. Retrieved 2025-03-09.
  22. ^ "Dear David makes his debut on ICONS/PRMD with the release of 'I've Been Waiting'". Retrieved 2025-03-11.
  23. ^ Times, The Nocturnal (2016-06-25). "Didrick Feat. Amanda Fondell "Smoke (Ember Island Remix)" Sees Official Release on PRMD Music". The Nocturnal Times. Retrieved 2025-03-09.
  24. ^ Adamchak, Jason (2018-08-24). "HARBER Produces Beautiful Beats in Latest Release [Premiere]". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2025-03-09.
  25. ^ Adamchak, Jason (2018-09-12). "HARBER Delivers Stunning New Remix of Prismo "Solo"". EDM.com - The Latest Electronic Dance Music News, Reviews & Artists. Retrieved 2025-03-09.
  26. ^ Times, The Nocturnal (2018-04-18). "HARBER Brings Feel-Good Remix of NOTD ft. Bea Miller "I Wanna Know"". The Nocturnal Times. Retrieved 2025-03-09.
  27. ^ Rishty, David (2016-03-04). "Listen to Hotel Garuda's Debut Single 'Smoke Signals': Exclusive". Billboard. Retrieved 2025-03-09.
  28. ^ "Hotel Garuda Debuts "Fixed On You" Featuring Violet Days and Talk EDC Las Vegas". HuffPost. 2016-09-30. Retrieved 2025-03-09.
  29. ^ Kallenbach, Kris (2017-06-13). "Hotel Garuda "Till It Burns Out" [PRMD Music]". The Nocturnal Times. Retrieved 2025-03-09.
  30. ^ a b Berry, Peter (2017-06-13). "YourEDM Premiere: HtPkt & Ninski Team Up on Hot Collab for PRMD". Your EDM. Retrieved 2025-03-15.
  31. ^ "Spotlight on: Jaydon Lewis". Red Bull. 2019-10-21. Retrieved 2025-03-09.
  32. ^ "Stjerne- dj i USA: Jeg savner Saselines søn" [Star DJ in the USA: I miss Saseline's son]. Ekstra Bladet (in Danish). 2013-08-16. Retrieved 2025-05-13 – via PressReader.
  33. ^ Mitchell, Gail (2017-08-22). "R.LUM.R Talks Debut EP 'Afterimage' and His 'Inspiring' Move to Nashville". Billboard. Retrieved 2025-03-09.
  34. ^ Bell, Sadie (2017-07-13). "Listen to R.LUM.R's Explosive R&B Jam 'Close Enough': Exclusive". Billboard. Retrieved 2025-03-09.
  35. ^ Ellis, Stacy-Ann (2017-07-18). "NEXT: R.LUM.R Is An Artist Unapologetic About His Quirks". VIBE.com. Retrieved 2025-03-09.
  36. ^ "Alternative R&B Artist R.LUM.R Impresses on Two New Tracks Ahead of Tour (premiere) » PopMatters". www.popmatters.com. 2018-08-09. Retrieved 2025-03-09.
  37. ^ "Spencer Brown returns to Anjunabeats with "Wannamaker" – EARMILK". Retrieved 2025-03-09.
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