Glade (brand)
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 Logo from 2009–2014 | |
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| Product type | Air fresheners Cleaning product |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1956 |
| Markets | USA, Canada, Germany |
| Tagline | A family company at work for a better world |
| Website | www |
| Company | |
| Founder | Simon Furman |
Glade (/gleɪd/) is an American brand of household air fresheners first introduced in 1956.[1] It is a worldwide brand owned by S. C. Johnson & Son,[2] also known as Gleid (among others). Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]
Holiday products
[edit]In the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.
Competition
[edit] |
Glade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.
References
[edit]- ^ Palmer, Brian (September 14, 2010). "Green Lantern: Some air fresheners contain ingredients that may be harmful". The Washington Post. Retrieved May 30, 2011.
- ^ a b Bosman, Julie (2005-12-12). "Holiday Themes Sell Everyday Items". The New York Times. ISSN 0362-4331. Retrieved 2021-09-16.
- ^ Saml, Eingestellt von Bernd. "NAMING OR SHAMING? October 2012". Markenecho (in German). Retrieved 2021-12-04.
- ^ "shebanian - Brise gaat verder als Glade". www.shebanian.com (in Dutch). Archived from the original on 2019-05-02. Retrieved 2014-07-01.