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Sanoma Corporation
Native name
Sanoma Oyj
TypeJulkinen osakeyhtiö
Nasdaq HelsinkiSAA1V
Founded1889; 134 years ago (1889)
HeadquartersHelsinki, Finland
Key people
Pekka Ala-Pietilä (Chairman), Susan Duinhoven (President and CEO)
ProductsEducation materials and services, newspaper and magazine distribution, publishing, television, radio, events, online gaming
Revenue€1,289 million (2022)
€189 million (2022)
(not reported)
Total assets€2.048 billion (2020)
Total equity€551 million (end 2010)
Number of employees
5,000 (FTE, end 2019)
DivisionsSanoma Media Finland, Sanoma Learning
Sanoma's first logo from 1999 to 2008

Sanoma Corporation (Finnish: Sanoma Oyj, formerly SanomaWSOY) is Finland's largest media group and a European education publisher. The company has media business in Finland and an education business in twelve European countries, including Belgium, the Netherlands, Poland, Sweden, Norway, Italy and Spain. The company is headquartered in Helsinki. At the end of 2021, Sanoma had approximately 4,800 employees.


The story of Sanoma began in 1889 with the establishment of the newspaper Päivälehti in Finland. SanomaWSOY was formed in 1999 with the merger of Sanoma Corporation, WSOY (Werner Söderström Osakeyhtiö; Werner Söderström Corporation) and Helsinki Media Company. The group reverted to the name Sanoma Corporation in October 2008. Today[when?] Sanoma is a learning and media company.

Sanoma operates in twelve European countries. In 2019, net sales totalled €900m. Sanoma shares are listed on Nasdaq Helsinki.

The company consists of two divisions:[1]

  • Sanoma Learning: educational publishing and services
  • Sanoma Media Finland: newspaper and magazine publishing, printing, TV, radio, events, and online gaming services. This includes the newspaper Helsingin Sanomat that was founded in 1889 as Päivälehti. Nelonen Media, which belongs to the group, has four television channels and several radio channels. In 2020, Sanoma acquired Alma Media's regional news media, the largest of which were Aamulehti and Satakunnan Kansa. The CEO of Sanoma Media Finland is Pia Kalsta.[2]

In October 2020, Sanoma acquired the Spanish educational publisher Grupo Santillana[3] and in 2022 the Italian and German education businesses from Pearson.[4]


  1. ^ "Group Structure". Sanoma Corporation. Archived from the original on 11 May 2009. Retrieved 25 July 2009.
  2. ^ "Portfolio". Sanoma Media Finland. Retrieved 20 October 2020.
  3. ^ "Finland's Sanoma buys Spanish educational publisher Santillana". Reuters. 19 October 2020.
  4. ^ Sanoma completes the acquisition of Pearson’s local K12 learning content business in Italy and its exam preparation business in Germany, and consequently updates its Outlook for 2022