Shelf Awareness

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Shelf Awareness
EditorJohn Mutter
CategoriesBook reviews, trade publications
FrequencyDaily/Twice weekly
PublisherJenn Risko
First issue2005
CompanyShelf Awareness
CountryUnited States

Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and book reviews.


With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-newsletter for the book industry and an e-newsletter for general readers.

Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[1] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[2] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[3]


The company was founded by editor/journalist John Mutter (editor-in-chief)[4] and Jenn Risko (publisher)[5] in 2005 to produce a trade magazine for booksellers.[6]

The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000[1] industry professionals and is considered an essential trade publication for booksellers, publishers, librarians, and literary agents.[7][8] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[9] Shelf Awareness Pro is often cited and/or sourced by other publications covering books and bookselling.[10][11][12][13][14][15]

In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers.[16][17] The company hired Marilyn Dahl as the review editor[18] and Jennifer Brown as the children's literature editor.[19] The consumer version, called Shelf Awareness for Readers (also known as Shelf Awareness: Enlightenment for Readers), has an approximate circulation of 399,000 readers.[2] Key features include book reviews, author interviews, contests, and book-related news.

A version of Shelf Awareness for Readers is also sent out by approximately 130 independent bookstores to their customers.[3] The "Bookstore Edition" includes the bookstore's events and the ability for readers to buy books reviewed directly from the store, as well as the bookstore's logo and other branding.

See also[edit]


  1. ^ a b "Shelf Awareness Pro". Retrieved July 7, 2014.
  2. ^ a b "Shelf Awareness for Readers". Retrieved July 7, 2014.
  3. ^ a b "Shelf Awareness Bookstore Edition". Retrieved July 7, 2014.
  4. ^ "BookTV Panel Discussion on Independent Bookselling". C-SPAN BookTV. May 18, 2013. Retrieved June 17, 2013.
  5. ^ "BookTV 2010 Year in Books". C-SPAN BookTV. December 29, 2010. Retrieved July 18, 2013.
  6. ^ Frank, Meagan (September 24, 2012). "Risko & Mutter Key to Shelf Awareness". Books Make A Difference. Retrieved June 17, 2013.
  7. ^ Stein, Garth (May 1, 2009). "Fast Cities 2009". Fast Company. Retrieved June 17, 2013.
  8. ^ Rose, M.J. (May 22, 2013). "11 Lessons Authors Should Learn". Huffington Post Books. Retrieved June 17, 2013.
  9. ^ "BookTV 2010 Fall Book Preview". C-SPAN BookTV. July 29, 2010. Retrieved July 17, 2013.
  10. ^ Minzesheimer, Bob (July 15, 2013). "Orders soar for novel written by Rowling under pseudonym". USA Today. Retrieved July 18, 2013.
  11. ^ Driscoll, Molly (June 5, 2013). "Is Amazon asking independent bookstores to sell Kindles?". The Christian Science Monitor. Retrieved June 17, 2013.
  12. ^ Driscoll, Molly (May 14, 2013). "Microsoft buying Barnes & Noble's Nook Media?". The Christian Science Monitor. Retrieved June 17, 2013.
  13. ^ Driscoll, Molly (March 29, 2013). "Amazon acquires literary social media website Goodreads". The Christian Science Monitor. Retrieved June 17, 2013.
  14. ^ "Amazon's Treatment of Workers Investigated in Germany". Huffington Post Books. February 20, 2013. Retrieved June 17, 2013.
  15. ^ Teitelbaum, Ilana (April 25, 2013). "Written in Blood: The Son by Phillip Meyer". Huffington Post Books. Retrieved June 17, 2013.
  16. ^ Higgins, Jim (June 20, 2011). "Shelf Awareness for Readers a welcome addition to email inboxes". Journal Sentinel. Retrieved June 17, 2013.
  17. ^ Schinsky, Rebecca Joines (June 17, 2011). "Want Book news? Meet Shelf Awareness". The Book Lady's Blog. Retrieved June 17, 2013.
  18. ^ Easton, Valerie (February 21, 2013). "Book City: Why reading for a living is like herding cats". Crosscut. Retrieved June 17, 2013.
  19. ^ Kephart, Beth (February 22, 2012). "PP Appreciation: Jennifer Brown, Children's Book Crusader". Publishing Perspectives. Retrieved June 17, 2013.

External links[edit]