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Revision as of 11:59, 18 June 2025


Alex Lovén
MBE
Alex Lovén
Alex Lovén
Born (1987-10-18) October 18, 1987 (age 37)
Shrewsbury, England
NationalityBritish
OccupationEntrepreneur
Known forFounder of Net World Sports
AwardsMember of the Order of the British Empire (2023)

Alex Lovén MBE (born 18 October 1987) is a British entrepreneur best known for founding the international sports equipment eCommerce business Net World Sports.

Early life and education

Lovén was born in Shrewsbury, England, and grew up in Oswestry.[1] He attended Ellesmere College in Shropshire.[2] While still at school, Lovén began selling cricket bats to classmates, after sourcing them online and buying directly from overseas manufacturers.[3]

Career

By the age of 17 Lovén had saved £13,000 from working at a local builder’s merchants.[4] He invested his savings into his business, which he set up and ran from his home.[5]

At 22, Lovén officially founded Net World Sports.[6] With the help of his father who assisted with packaging and shipping orders; the business grew rapidly.

Net World Sports has received various business awards, including the Lloyds Bank Small to Medium Sized Business of the Year, and in 2024 the Department for Business & Trade Exporter of the Year.[7] The company opened a new £25m, 411,000 sq ft headquarters in Wrexham in 2023, and employs more than 200 staff. For the year to 30 September 2023, the company turnover was £77.8m, with a pre-tax profit of £13.9m, up from £9.5m in the year prior. [8][9]

Personal awards and recognition

In 2018, Lovén was listed in the Sunday Times Rich List as one of the UK's wealthiest young entrepreneurs.[10] In 2025, he was included in the Times 40 Under 40 rich list as the richest person under 40 in Wales, with an estimated net worth of £262 million.[11][12]

In 2023, Lovén was appointed a Member of the Order of the British Empire (MBE) in the King's New Year Honours for services to the economy and international trade.[13][14]


References

  1. ^ Knapman, Joshua (2018-10-26). "The 31-year-old who's already one of the richest men in Wales". Wales Online. Retrieved 2025-06-18.
  2. ^ "OE Archives - Ellesmere College". www.ellesmere.com. Retrieved 2025-06-18.
  3. ^ https://www.telegraph.co.uk/money/consumer-affairs/poorest-kid-private-school-made-1m-selling-sport-gear/
  4. ^ Kanter, Jake. "How this 30-year-old entrepreneur made a $70 million fortune from a startup built out of his parents' home". Business Insider. Retrieved 2025-06-18.
  5. ^ https://www.bbc.co.uk/news/articles/c4g2x2w5q40o
  6. ^ Phillips, Lauren (2022-12-30). "Young entrepreneur and founder of Net World Sports in Wrexham receives MBE". Business Live. Retrieved 2025-06-18.
  7. ^ https://retailtimes.co.uk/retail-star-net-world-sports-wins-at-the-lloyds-british-business-excellence-awards/
  8. ^ Media, Insider (2024-08-13). "Future looking bright for Welsh sports retailer after turnover and pre-tax profits surge - Insider Media". Insider Media Ltd. Retrieved 2025-06-18.
  9. ^ "NET WORLD SPORTS LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-06-18.
  10. ^ https://www.businessinsider.com/sunday-times-rich-list-wealthiest-young-entrepreneurs-in-britain-2018-5#1-alex-lovn-55-million-8
  11. ^ https://www.insidermedia.com/news/national/the-uks-richest-people-under-40-in-2025-including-p-louise-sir-andy-murray-and-harry-styles
  12. ^ https://www.thetimes.com/sunday-times-rich-list/feature/article/richest-people-under-40-uk-2025-h2l6mqpb2
  13. ^ https://www.thegazette.co.uk/London/issue/63918/data.pdf
  14. ^ https://www.gov.uk/government/news/welsh-secretary-celebrates-2023-new-year-honours-achievements