Yum! Brands: Difference between revisions
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Yum! was created on [[October 7]], [[1997]], as '''Tricon Global Restaurants, Inc.''' an independent, publicly owned company, as a result of a spin-off from [[PepsiCo, Inc.|PepsiCo]], which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. The chain continues to sell [[PepsiCo, Inc.|PepsiCo]] beverages and other products. |
Yum! was created on [[October 7]], [[1997]], as '''Tricon Global Restaurants, Inc.''' an independent, publicly owned company, as a result of a spin-off from [[PepsiCo, Inc.|PepsiCo]], which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. The chain continues to sell [[PepsiCo, Inc.|PepsiCo]] beverages and other products. |
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David C. Novak became [[ |
Yum! president, David C. Novak became [[chief executive officer]] on [[January 1]], [[2000]] and [[Board of directors|chairman of the board]] on [[January 1]], [[2001]]. Novak is a member of the Yum! executive/finance committee and is a director of [[J.P. Morgan Chase]]. |
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In [[March 2002]], Tricon announced the acquisition of Yorkshire Global Restaurants, |
In [[March 2002]], Tricon announced the acquisition of Lexington-based Yorkshire Global Restaurants, owner of the [[Long John Silver's]] and [[A&W Restaurants|A&W All-American Food]] chains and its intention to change the company's name to Yum! Brands, Inc. In [[May 16]], [[2002]], the name change became effective after a vote during the company's annual shareholders meeting, and on [[June 17]], [[2002]], Yum! executed a two-for-one [[stock split]]. |
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In [[2004]] and [[2005]], Yum! Brands was the target of boycotts by the [[American Decency Association]] for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers <ref>http://www.organicconsumers.org/corp/exploit122704.cfm</ref>. |
In [[2004]] and [[2005]], Yum! Brands was the target of boycotts by the [[American Decency Association]] for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers <ref>http://www.organicconsumers.org/corp/exploit122704.cfm</ref>. |
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In [[February 1]], [[2006]], |
In [[February 1]], [[2006]], Yum! Brands became the first official sponsor of the [[Kentucky Derby]],<ref>http://web.archive.org/web/20060517235236/http://money.cnn.com/2006/05/05/news/companies/yum_derby/index.htm</ref> which was now called "The Kentucky Derby Presented by Yum! Brands". |
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The terms "KenTaco Hut", "Kentucky Fried Taco Hut", "Triple Threat" , and "Colonel's Taco Hut" are among the colloquial names referring to a unit that houses multiple Yum! Brands properties. However, the menu at such units may be more limited. |
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[[Image:TBOldDesign.JPG|300px|thumb|right|A [[Taco Bell]] and a [[KFC]]]] |
[[Image:TBOldDesign.JPG|300px|thumb|right|A [[Taco Bell]] and a [[KFC]]]] |
Revision as of 05:56, 17 February 2008
Yum! Brands logo | |
Company type | Public (NYSE:YUM) |
---|---|
Industry | Fast food restaurants |
Founded | 1997 |
Headquarters | Louisville, Kentucky, US |
Key people | David C. Novak (Chairman and CEO) |
Revenue | ![]() |
2,187,000,000 United States dollar (2022) ![]() | |
![]() | |
Total assets | 5,478,000,000 United States dollar (2016) ![]() |
Number of employees | 53,200 (as of December 2006) |
Divisions | A&W Restaurants Dong Fang Ji Bai KFC Long John Silver's Pizza Hut Taco Bell WingStreet |
Website | www.yum.com |
Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates or licenses KFC, Long John Silver's, Pizza Hut, and Taco Bell restaurants worldwide, and A&W Restaurants everywhere but Canada. Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system units — over 34,000 restaurants around the world in more than 100 countries and territories.[1] In 2002, Yum!'s global sales totalled more than US$9 billion.
History
Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent, publicly owned company, as a result of a spin-off from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. The chain continues to sell PepsiCo beverages and other products.
Yum! president, David C. Novak became chief executive officer on January 1, 2000 and chairman of the board on January 1, 2001. Novak is a member of the Yum! executive/finance committee and is a director of J.P. Morgan Chase.
In March 2002, Tricon announced the acquisition of Lexington-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc. In May 16, 2002, the name change became effective after a vote during the company's annual shareholders meeting, and on June 17, 2002, Yum! executed a two-for-one stock split.
In 2004 and 2005, Yum! Brands was the target of boycotts by the American Decency Association for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers [2].
In February 1, 2006, Yum! Brands became the first official sponsor of the Kentucky Derby,[3] which was now called "The Kentucky Derby Presented by Yum! Brands".
Brands
- A&W Restaurants (Global, excluding Canada)
- Dong Fang Ji Bai 东方既白 (East Dawning) (People's Republic of China)
- Kentucky Fried Chicken (Global)
- Long John Silver's (United States and Singapore)
- Pizza Hut (Global)
- Taco Bell (Global)
- WingStreet (United States)
See also
- Priszm Income Fund—owns the Canadian franchises for all Yum! divisions except for A&W and Dong Fang Ji Bai.
References
External links
- Yum Brands' website
- Diners Walk Through One Door and Visit Two Restaurants Article in The New York Times (July 11, 2005) on Yum!'s strategy of multibranding restaurants
- Yum Brands and World Hunger Relief Week
- Fast food's yummy secret: America's second-biggest fast-food group is as successful as it is little known Special report in The Economist (August 27, 2005) on Yum! Brands