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Struum

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Struum
Type of site
OTT video streaming platform
FoundedApril 2020
DissolvedFebruary 2023
HeadquartersSherman Oaks, California
Area servedUnited States
Key peopleLauren DeVillier, Paul Pastor, Eugene Liew, Thomas Wadsworth, Michael Eisner, Nancy Tellem
RegistrationRequired
Current statusDefunct

Struum (stylized as struum) was an online streaming platform [1] headquartered in Los Angeles, California. The service focused on leveraging a credit-based subscription model that combines the content libraries from over 25 different streaming services.[2]

Based on the ClassPass model, which allowed subscribers to use the facilities of any member health club, the service acted as an aggregator for various small specialty video-on-demand streaming applications, allowing subscribers to use monthly credits to view content from any of the participating services rather than having to individually subscribe to each app.[2]

Its preview product was first launched in the United States on May 25, 2021, on various devices, including iOS mobile/tablet, web browsers, and Chromecast.[3] The service would quietly shutter operations in February 2023 after running out of cash for its operations.[4]

History

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Struum was founded in April 2020 by former Disney & Discovery executives Lauren DeVillier, Eugene Liew, Paul Pastor, and Thomas Wadsworth.[3]

After its founding, the platform was built with support[5] of Firstlight Media with an array of cloud-native technologies that allow it to aggregate content from more than 50 providers. Its board grew to include Michael Eisner, former CEO of Disney, and Nancy Tellem, former president of CBS.[6]

The preview product officially launched on May 2021 in the United States via the iOS app store at a subscription price of $4.99 per month for 50 credits.[7] The service was slated to expand into Canada in 2022, in partnership with Corus Entertainment.[8]

Struum would shutter its operations in February 2023 after failing to secure funding for its partners, running out of cash for its company operations, and failing to maintain service operations.[9]

Content

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Struum hosted up to 50 content providers for the streaming service:[10]

References

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  1. ^ Lillian Rizzo (January 7, 2021). "A New Service Seeks to Streamline Your Streaming". Wall Street Journal. Retrieved September 29, 2021.
  2. ^ a b Dawn Chmielewski, "U.S. app that lets viewers sample 40 streaming services raises $7 million". Reuters, November 9, 2021.
  3. ^ a b Ryan Faughnder (May 18, 2021). "Confused by all those streaming services? This app is here to help". Los Angeles Times. Retrieved September 29, 2021.
  4. ^ Exclusive: Struum, a streamer backed by Michael Eisner, quietly shut down after running out of cash, 2023, retrieved 26 May 2025
  5. ^ Jenny Priestly (January 8, 2021). "Firstlight Media, Microsoft Azure to power new streaming startup Struum". TVB Europe. Retrieved January 25, 2022.
  6. ^ Todd Spangler (January 7, 2021). "Startup Struum Aims to Aggregate Niche Streamers, With Backing From Michael Eisner". Variety. Retrieved September 29, 2021.
  7. ^ Sarah Perez (May 25, 2021). "Struum launches its 'ClassPass for streaming' service to the public". TechCrunch.
  8. ^ Hayes, D. (2021), Streaming Bundler Struum, Founded By Disney And Discovery Alums, Closes $7M Series A Round Led By Canada’s Corus, retrieved 26 May 2025
  9. ^ Exclusive: Struum, a streamer backed by Michael Eisner, quietly shut down after running out of cash, 2023, retrieved 26 May 2025
  10. ^ Ben Munson (May 18, 2021). "Struum finds over 50 partners for aggregated streaming service". Fierce Video. Retrieved September 29, 2021.
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