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Summer Game Fest

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Summer Game Fest
StatusActive
Genre
FrequencyAnnually
VenueYouTube Theater
Location(s)Los Angeles, California
CountryUnited States
Years active2020–present
InauguratedMay 1, 2020; 5 years ago (2020-05-01)
Most recentJune 6, 2025; 11 days ago (2025-06-06)
Organized byGeoff Keighley
Websitewww.summergamefest.com

Summer Game Fest is a live video game event organized and hosted by game journalist Geoff Keighley.[1] The event takes place annually over multiple live streams during the North American summer period, the most notable of which is the "main show" which usually airs on the first day of the event and showcases upcoming major releases. The "main show" is usually then followed by multiple streams over the next few days from other publishers or groups, such as an Xbox Game Studios showcase or "Day of the Devs" featuring several indie games.[2]

While Keighley had been involved in events associated with E3, one of the game industry's prominent events, he had expressed concern and dissatisfaction with the direction the Entertainment Software Association (ESA) had planned for the event in 2020, and withdrew from participation. When the COVID-19 pandemic caused the cancellation of physical events for E3 and Gamescom in 2020, Keighley established the streaming Summer Game Fest presentation to help replace these events.[1] Following the ESA's decision to discontinue E3 after 2021, Summer Game Fest has become the default mid-year showcase for game announcements, and often is nicknamed as "not-E3" because of this substitution.

List of events

[edit]
Event name Start date End date Estimated viewership (main show)
Summer Game Fest[3] May 1, 2020 August 24, 2020
Summer Game Fest 2021[4] June 10, 2021 July 22, 2021
Summer Game Fest 2022[5] June 9, 2022 June 12, 2022
Summer Game Fest 2023[6] June 8, 2023 June 11, 2023
Summer Game Fest 2024[7] June 7, 2024 June 10, 2024
Summer Game Fest 2025[8] June 6, 2025 June 9, 2025 50 million[9]

History

[edit]

2020

[edit]
A man with brown hair smiling while facing to the left of the camera.
Summer Game Fest creator and host Geoff Keighley

Games journalist Geoff Keighley had been working with the ESA since before 2000 to support the E3 convention typically held in June of each year, including running the E3 Coliseum, a side event to give developers and their games more exposure than the standard press conferences. Ahead of the planned E3 2020 show, the ESA had announced a number of changes to its approach, aiming the content of the show towards what it described as a "fan, media and influencer festival".[10] This change of approach was criticized by some in the industry,[citation needed] and Sony Interactive Entertainment announced that it would not be participating in the event, after missing E3 2019, as the vision offered by the ESA did not match its expectations;[11] Keighley also opted out of the show, noting he did not "feel comfortable participating" due to the changes.[12]

Because of the COVID-19 pandemic, the ESA canceled the physical event for E3 in 2020.[1] Keighley began working with numerous developers and publishers to run a four-month Summer Game Fest from May 1 to August 24, 2020,[3] helping developers and publisher to host live streams and other events in lieu of the cancellation of E3 and Gamescom.[1] Alongside Summer Game Fest, Keighley promoted the third Steam Game Festival, following after The Game Awards 2019 and from the previously canceled 2020 Game Developers Conference, which ran from June 16–22, 2020. Over 900 games had demos available on Steam for players to try, alongside a slate of interviews with developers throughout the period.[13][14] A similar event for Xbox One games occurred from July 21–27, 2020, as part of the Summer Game Fest.[15]

Among games and other announcements made during the Summer Game Fest 2020 included:

2021

[edit]

The second Summer Game Fest took place from June 10 to July 22, 2021 coinciding with E3 2021.[4][21] From June 15–21, 2021, ID@Xbox offered a number of demos of upcoming games for the Xbox One and Xbox Series X and Series S consoles as part of the Summer Game Fest.[22]

The Summer Game Fest opened with an announcement stream of games hosted by Keighley on June 10, 2021. Among titles presented include:[23]

The Summer Game Fest included the first Tribeca Games Spotlight on June 11, 2021, featuring games that had been nominated for the inaugural Tribeca Film Festival video game award.[24] These games included:[25]

Koch Media presented a showcase on June 11, 2021, as part of the Summer Game Fest.[26] Alongside introducing their new publishing label, Prime Matter, Koch Media's presenting covered the following games:[27]

Sony participated in the event by holding a State of Play on July 8, 2021. Announcements made during the event include:[28]

2022

[edit]

The third Summer Game Fest ran throughout June 2022, with its core programming from June 9–12. Participating publishers with individual showcases included Capcom, Devolver Digital, Epic Games, Netflix, Nintendo, Sony, and Xbox.[5]

The following titles were showcased:[29][30]

2023

[edit]

The fourth Summer Game Fest was a combined digital and physical event for the first time, held from June 8 to 11 2023, at the YouTube Theater in Los Angeles; a physical component was available to the press in 2022.[6]

The following companies were featured:[31]

Nintendo and Konami did not participate. Nintendo instead hosted a Nintendo Direct on June 21, while Konami announced their games at the Tokyo Game Show in September.

The following titles were showcased during the main show:[32][33][34]

2024

[edit]

The fifth Summer Game Fest was held at the YouTube Theater from June 7 to 10, 2024.[7][35]

The following titles were showcased during the main show:[36][37]

The following titles had new updates, downloadable content, or ports showcased during the main show:[36][37]

In addition, Innersloth, creator of Among Us, announced Outersloth, a game fund to support other indie game developers. Innersloth also showcased the upcoming animated television series based on Among Us.[38] Again, Nintendo and Konami did not participate. Nintendo instead hosted a Nintendo Direct on June 18,[39] while Konami announced their games at the Tokyo Game Show in September.

Following his experience at the 2024 Summer Game Fest, Diego Nicolás Argüello of Paste thought the event was in a "transitional period" and shifting towards something "more in line with what E3 used to be".[40] He commented that "as of now, the Summer Game Fest conglomerate stands as a hybrid of sorts—a fading summer vacation with the preview commitment traditions of old. Perhaps it was naive to expect the 'chill' vibe to remain as one of the event's pillars, as it's already becoming larger than its intended place and runtime. It's clear that this ambition is deliberate. But I'm glad I caught it during this period".[40]

2025

[edit]

The sixth Summer Game Fest was held at the YouTube Theater on June 6, 2025, with a physical "Play Days" event taking place from June 7 to 9, 2025.[41][42][43]

The following partners were confirmed to be attending, with at least 4 more unannounced ones:[a][44]

The following titles were showcased during the main show:[45][46]

Justin Carter of Gizmodo commented that "five years in, Summer Game Fest still feels like it has no real identity of its own beyond an extension of the annual year's end Game Awards" and despite wanting to be E3, it "can't be that, both because publishers have their individual, more regular showcases, and it doesn't want to be perceived as disrespectful to the medium and its audience happy to receive recognition but not the criticism that comes with it".[47] Nathan Grayson of Aftermath highlighted the juxtaposition between attending the Summer Game Fest and the nearby June 2025 Los Angeles protests, stating "the whiplash is impossible to ignore" and "willingly or not, SGF attendees were gifted a front-row seat to authentic community action".[48] He noted that discussions on the protests came "up organically more often than not" and that "the overriding sentiment SGF attendees feel the need to convey, as though it's a weight threatening to cave in their chests, is guilt. Multiple PR people repeatedly lament that they can't make it out into the streets because of job obligations".[48]

Event types

[edit]

Main show

[edit]

The most notable and watched part of Summer Game Fest is the "Main show" which is usually held on the first day of the event and is used to showcase and show trailers for major upcoming releases. Most of the content shown on the show is paid promotional content from major publishers. though a few "free slots" are also reserved for smaller and indie games and studios to be showcased at the show.[49]

Day of the Devs

[edit]

Double Fine Productions and iam8bit jointly had held a "Day of the Devs" event as part of E3 and later the Summer Game Fest to feature indie games. The stream was first incorporated at Summer Game Fest in its inaugural event in 2020. after the event which originally was a free in-person festival held in San Francisco was cancelled due to the COVID-19 Pandemic in 2020 and has remained a part of the event since. With Double Fine's acquisition by Microsoft in 2019, a Day of the Devs non-profit organization was founded in 2024 to allow the event to continue with Double Fine's involvement but independent of Microsoft.[50] The games selected to showcased on the stream are selected following an application process that closes a couple months before the event. Developers and publishers do not have to pay any costs or fees to be featured on the stream.[51]

Publisher-specific shows

[edit]

Like E3, a number of publisher-specific shows take place during Summer Game Fest.

Trailers

[edit]

Publishers and Developers pay for trailers to appear during the main show. With marketing professionals stating that for the main show for 2024 that it costs $250,000 to air a one minute trailer with $100,000 being added to the price for each additional 30 seconds. Though a few "free slots" are also reserved at each main show for smaller and indie games and studios.[49] Esquire estimated that those rates the 2023 Game Awards made $9.65 million in fees to air trailers for the main show in 2023. This has generated some criticism as it makes airing a trailer during the show mostly out of reach for smaller and independent studios who do not get a free slot.[52]

See also

[edit]

Notes

[edit]
  1. ^ The announcement mentioned that there would be 60+ partners, but only 57 were shown.

References

[edit]
  1. ^ a b c d Spangler, Todd (May 1, 2020). "Summer Game Fest 2020 Steps in to Fill E3 Void for Video-Game Biz". Variety. Archived from the original on September 30, 2020. Retrieved May 6, 2022.
  2. ^ Summer Game Fest 2021. Archived from the original on May 6, 2022. Retrieved May 6, 2022 – via YouTube.
  3. ^ a b McWhertor, Michael (May 1, 2020). "Summer Game Fest announced as a season-long E3 replacement". Polygon. Archived from the original on August 26, 2022. Retrieved August 26, 2022.
  4. ^ a b Erskine, Donovan (June 7, 2021). "Summer Game Fest 2021 date and time". Shacknews. Archived from the original on August 26, 2022. Retrieved August 26, 2022.
  5. ^ a b Hood, Vic; Arif, Shabana (August 9, 2022). "Summer Game Fest 2022: all the biggest announcements and reveals". TechRadar. Archived from the original on August 26, 2022. Retrieved August 26, 2022.
  6. ^ a b Welsh, Oli (June 10, 2022). "The organizers of E3 and Summer Game Fest are gearing up for a head-on clash". Polygon. Archived from the original on October 3, 2022. Retrieved August 26, 2022.
  7. ^ a b Valentine, Rebekah (June 13, 2023). "Summer Game Fest, Play Days Set to Return in June of 2024". IGN. Retrieved June 25, 2023.
  8. ^ Phillips, Tom (January 30, 2025). "Summer Game Fest dates confirmed". Eurogamer. Retrieved February 2, 2025.
  9. ^ Maas, Jennifer (June 14, 2025). "Summer Game Fest Viewership Jumps 89% to Record 50 Million Livestreams". Variety. Retrieved June 14, 2025.
  10. ^ Ivan, Tom (January 30, 2020). "ESA plans 'to shake things up' for E3 2020". Video Games Chronicle. Archived from the original on January 30, 2020. Retrieved January 30, 2020.
  11. ^ Dring, Christopher (January 13, 2020). "PlayStation will not participate in E3 2020". GamesIndustry.biz. Archived from the original on January 13, 2020. Retrieved January 13, 2020.
  12. ^ Shanley, Patrick (February 12, 2020). "Geoff Keighley to Skip E3 2020". The Hollywood Reporter. Archived from the original on August 4, 2020. Retrieved February 12, 2020.
  13. ^ Chalk, Andy (April 13, 2020). "The Steam Game Festival is coming back on the day E3 would've started". PC Gamer. Archived from the original on April 13, 2020. Retrieved April 13, 2020.
  14. ^ Wales, Matt (June 16, 2020). "Steam's summer Game Festival is now on, features over 900 playable demos". Eurogamer. Archived from the original on June 17, 2020. Retrieved June 16, 2020.
  15. ^ Goslin, Austen (July 1, 2020). "Xbox Summer Game Fest will let players try over 60 upcoming games". Polygon. Archived from the original on July 1, 2020. Retrieved July 1, 2020.
  16. ^ Conduit, Jessica (May 12, 2020). "'Tony Hawk's Pro Skater 1 and 2' HD remaster lands in September". Engadget. Archived from the original on May 12, 2020. Retrieved May 12, 2020.
  17. ^ Valentine, Rebekah (May 13, 2020). "Epic Games announces Unreal Engine 5 with first PS5 footage". GamesIndustry.biz. Archived from the original on May 20, 2020. Retrieved May 13, 2020.
  18. ^ Gartenberg, Chaim (June 15, 2020). "EA announces Star Wars: Squadrons, a new first-person starfighter dogfighting game". The Verge. Archived from the original on August 8, 2021. Retrieved June 15, 2020.
  19. ^ Yin-Poole, Wesley (June 22, 2020). "Crash Bandicoot 4: It's About Time officially announced with debut trailer". Eurogamer. Archived from the original on June 23, 2020. Retrieved June 22, 2020.
  20. ^ Minotti, Mike (July 28, 2020). "Cuphead launches on PS4". Venture Beat. Archived from the original on July 28, 2020. Retrieved July 28, 2020.
  21. ^ Kain, Erik (June 10, 2021). "How And When To Watch The Summer Game Fest 'Kickoff' Livestream Today". Forbes. Retrieved June 9, 2024.
  22. ^ Kerr, Chris (June 15, 2021). "Try Sable, Lake, and more during the ID@Xbox Summer Game Fest Demo event". Gamasutra. Archived from the original on June 15, 2021. Retrieved June 15, 2021.
  23. ^ MacLeod, Riley (June 10, 2021). "Everything We Saw At The Summer Game Fest Kickoff". Kotaku. Archived from the original on June 10, 2021. Retrieved June 11, 2021.
  24. ^ Beresford, Tribly (May 6, 2021). "Tribeca Festival Unveils Games Lineup Including Annapurna Interactive's 'Twelve Minutes'". The Hollywood Reporter. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
  25. ^ Howard, Jess (June 11, 2021). "'Kena' And 'Twelve Minutes' Highlight The Tribeca Games Spotlight's Artsiest Game Selections". Uproxx. Archived from the original on June 12, 2021. Retrieved June 11, 2021.
  26. ^ Bankhurst, Adam (May 30, 2021). "Saints Row, Dead Island, and TimeSplitters Parent Company Koch Media Announces Pre-E3 Showcase". IGN. Archived from the original on May 30, 2021. Retrieved May 30, 2021.
  27. ^ Doke, Shunal (June 11, 2021). "E3 2021 Koch Primetime: Prime Matter, Payday 3, Painkiller 2, and All Games Revealed". IGN. Archived from the original on June 10, 2021. Retrieved June 11, 2021.
  28. ^ Bailey, Kat (July 8, 2021). "Sony State of Play: Everything Announced At the July 2021 PlayStation News Event". IGN. Retrieved May 30, 2025.
  29. ^ Bankhurst, Adam (June 9, 2022). "Summer Game Fest Showcase 2022: Everything Announced Including The Last of Us Remake for PS5". IGN. Retrieved May 30, 2025.
  30. ^ Orland, Kyle (June 9, 2022). "All the games, trailers, and announcements from the 2022 Summer Game Fest". Ars Technica. Retrieved May 30, 2025.
  31. ^ Summer Game Fest [@summergamefest] (May 11, 2023). "#SummerGameFest szn is almost here. The video game industry comes together to show you what's next. Look for updates from 40+ partners" (Tweet). Archived from the original on May 12, 2023. Retrieved May 12, 2023 – via Twitter.
  32. ^ Plant, Logan (June 8, 2023). "Summer Game Fest 2023: Everything Announced". IGN. Retrieved June 8, 2025.
  33. ^ Parrish, Ash; Peters, Jay; Roth, Emma (June 8, 2023). "Summer Game Fest 2023: all the news and announcements". The Verge. Retrieved June 8, 2025.
  34. ^ Castle, Katharine (June 8, 2023). "Everything announced at Summer Game Fest 2023". Rock, Paper, Shotgun. Retrieved June 8, 2025.
  35. ^ Takahashi, Dean (March 13, 2024). "Summer Game Fest debuts on June 7 in LA". VentureBeat. Retrieved March 14, 2024.
  36. ^ a b Lynn, Lottie (June 8, 2024). "Everything announced during Summer Game Fest 2024". Eurogamer.net. Retrieved June 22, 2024.
  37. ^ Roth, Emma (June 7, 2024). "Here's our first look at the Among Us animated series". The Verge. Retrieved June 22, 2024.
  38. ^ @NintendoCoLtd (May 7, 2024). "(...) We will be holding a Nintendo Direct this June regarding the Nintendo Switch software lineup for the latter half of 2024, but please be aware that there will be no mention of the Nintendo Switch successor during that presentation" (Tweet). Retrieved May 20, 2024 – via Twitter.
  39. ^ a b Argüello, Diego Nicolás (June 21, 2024). "Summer Game Fest Is the New E3, For Better or Worse". Paste. Retrieved June 21, 2024.
  40. ^ Wutz, Marco (June 13, 2024). "Summer Game Fest confirmed to return in 2025 with live showcase". Video Games On SI. Retrieved January 26, 2025.
  41. ^ Sal, Romano (January 30, 2025). "Summer Game Fest 2025 showcase set for June 6". Gematsu. Retrieved March 1, 2025.
  42. ^ Shearon, Andrea (May 16, 2025). "Here's the Summer Game Fest 2025 schedule, including where to watch each showcase". PC Gamer. Retrieved May 16, 2025.
  43. ^ @geoffkeighley (May 28, 2025). "We're proud to welcome a record-setting 60+ partners for #SummerGameFest 2025, a global celebration of video games in Los Angeles this June" (Tweet). Retrieved May 28, 2025 – via Twitter.
  44. ^ Fenlon, Wes (June 6, 2025). "Everything announced at Summer Game Fest 2025". PC Gamer. Retrieved June 7, 2025.
  45. ^ Blake, Vikki (June 7, 2025). "Summer Game Fest June 2025: Everything announced". Eurogamer.net. Retrieved June 7, 2025.
  46. ^ Carter, Justin (June 7, 2025). "Summer Game Fest Doesn't Just Try Its Best, It Tries Too Hard". Gizmodo. Retrieved June 7, 2025.
  47. ^ a b Grayson, Nathan (June 13, 2025). "The Summer (Game Fest) Before The Fall (Of America)". Aftermath. Retrieved June 14, 2025.
  48. ^ a b "A 1-Minute Trailer At Summer Game Fest Costs $250K [Update]". Kotaku. June 6, 2024. Retrieved June 7, 2024.
  49. ^ https://www.pocketgamer.biz/day-of-the-devs-becomes-official-non-profit-organisation/
  50. ^ Greer, Caleb (April 3, 2021). "Day Of The Devs Showcase Is Returning For Summer Game Fest". ScreenRant. Retrieved June 7, 2024.
  51. ^ "Is Summer Game Fest the Best Thing to Happen to Gaming—or the Worst?". Esquire. June 6, 2024. Retrieved June 7, 2024.
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